The new initiative #YogaSeHiHoga aims to inculcate in kids the importance of mental and physical fitness through popular Nicktoons

exchange4media Staff Jun 20, 2020 10:12 AM

The campaign was kickstarted by highlighting 'India Se Duniya Tak' narrative with a series of specially curated creatives across its social media handles

exchange4media Staff Jun 16, 2020 1:14 PM

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts

Tasmayee Laha Roy Jun 9, 2020 8:20 AM

Apart from Prakash Javadekar’s initiatives like the Fact Check Cell, MIB has handed out some key ratifications that will have a significant impact on the media and entertainment industry

Tasmayee Laha Roy Jun 3, 2020 9:00 AM

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 16, 2020 10:00 AM

Gates has said that India plays a key role in the global fight against the pandemic

exchange4media Staff May 15, 2020 11:44 AM

As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes

exchange4media Staff May 14, 2020 7:08 PM

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to their target audience

exchange4media Staff May 14, 2020 8:53 AM

The brand had recently launched a 100% touch-free logo and has followed up with a slew of creatives on its social media- on the theme #VocalAboutLocal

exchange4media Staff May 14, 2020 12:00 AM

Prime Minister Modi mentioned that details of the economic package will be given by Finance Minister Nirmala Sitharaman and has also assured that the benefit will cover all sections

exchange4media Staff May 13, 2020 2:52 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 18, 2020 9:37 AM

TV consumption grew by 38% from the pre-COVID period, and Hindi GEC attained an all-time high viewership of 4 billion since 2015 in HSM Urban

exchange4media Staff Apr 16, 2020 5:33 PM

The company is also extending support to the healthcare and diagnostic facilities, supplementing their efforts to combat the pandemic by providing 25,000 COVID-19 testing kits

exchange4media Staff Apr 9, 2020 10:00 PM

Guest Column: Mukesh Gupta, Chairman-Managing Director Graphisads, says rather than reducing ad expenditure, it’s time for the government to create awareness about COVID-19 precautionary measures

Mukesh Gupta Apr 9, 2020 4:59 PM

Guest Column: Prof K G Suresh, Founder Dean, School of Modern Media, seeks inter-ministerial Special Task Force to help students preparing for board & entrance exams with Akashvani and community radio

K G Suresh Apr 9, 2020 2:59 PM

As digital agencies go back to business, they share their working world tools & tips

Shikha Paliwal Apr 2, 2020 9:06 AM

During the interaction with Prime Minister Narendra Modi, the RJs pledged to be the nation’s voice in the battle against the Coronavirus epidemic

exchange4media Staff Mar 28, 2020 12:01 PM

During a video conference interaction, the Prime Minister on Monday spoke to owners and senior editors of electronic media institutions and asked them to motivate the public to stay at home

exchange4media Staff Mar 24, 2020 9:10 AM

The leading state in keeping most of its people indoors was the state of Kerala, witnessing a 90% drop in footfall during the Janta Curfew

exchange4media Staff Mar 23, 2020 8:05 PM