The rise in viewership could be attributed to PM Modi’s speech at Houston which was widely telecast across news channels

exchange4media Staff Oct 3, 2019 4:43 PM

PN Ranjit Kumar, Joint Secretary at the Ministry of AYUSH, says out of the Rs. 42 cr allocated by the Ministry for promotion of yoga, almost 45% of it has been the marketing expenditure

Nafisa Shaheen Sep 20, 2019 8:57 AM

As Prime Minister Narendra Modi celebrates his birthday today, industry experts tell us how brand Modi continues to inspire

exchange4media Staff Sep 17, 2019 8:57 AM

3.5 million tweets were recorded over the weekend, as users and brands cheered the historical moment

Shreshtha Verma Sep 11, 2019 9:00 AM

The letters of intent were exchanged on the sidelines of the Eastern Economic Forum in the backdrop of Prime Minister Narendra Modi's two-day visit to Russia

exchange4media Staff Sep 6, 2019 1:29 PM

Akshay will be taking the fitness pledge on the GOQii app on August 30; GOQii will also be running several promotions in line with the movement

exchange4media Staff Aug 29, 2019 2:10 PM

The campaign aims to support PM Modi’s vision to boost domestic tourism

exchange4media Staff Aug 27, 2019 4:43 PM

As per media reports, the spending by the government on advertising in TV and Print mediums has reached almost the same level as it was in 2014-15

exchange4media Staff Aug 27, 2019 10:57 AM

The original airing of the episode recorded 6.9 million impressions and 400 million viewing minutes, as per BARC data

exchange4media Staff Aug 24, 2019 12:49 PM

The premiere has also obtained 6.1 million tune-in on Discovery Channel, 15 times more than the last 4 weeks’ average of the same slot, as per BARC data

exchange4media Staff Aug 22, 2019 4:10 PM

We speak to industry experts about the advertising and viewership outcome of PM Narendra Modi's appearance with Bear Grylls on the exclusive show

Moumita Bhattacharjee Aug 12, 2019 8:10 AM

The show which premieres on 12 Discovery channels in India, August 12, has already garnered much interest worldwide

exchange4media Staff Aug 9, 2019 12:39 PM

Khadi’s share in textile production doubled in the last five fiscals. On National Handloom Day, we find how the success of Khadi is proof of marketing done right

Tasmayee Laha Roy Aug 7, 2019 8:01 AM

We bring you a roundup of the news making headlines this week

exchange4media Staff Aug 3, 2019 8:40 AM

#PMModiOnDiscovery was the top trend in India on the day of announcement. The trend also made waves globally entering the elite top 3 trends

exchange4media Staff Jul 31, 2019 10:04 AM

The Prime Minister will feature alongside world renowned survivalist and adventurer Bear Grylls

exchange4media Staff Jul 29, 2019 12:03 PM

The book has been written by Harivansh, Deputy Chairman, Rajya Sabha, and Ravi Dutt Bajpai 

exchange4media Staff Jul 25, 2019 9:37 AM

The resolve of Reform, Welfare and Justice for All has been the driving force for the government, says the I&B Minister

exchange4media Staff Jul 22, 2019 12:19 PM

Govt officials & industry experts share insights on what makes Brand Modi emerge on top in the health domain as per GOQii’s India Fit Report

exchange4media Staff Jul 12, 2019 3:37 PM

New entrants in this year’s list included MS Dhoni, Ranveer Singh, Kareena Kapoor Khan, Tiger Shroff, and Priyanka Chopra Jonas

exchange4media Staff Jul 9, 2019 2:15 PM