Wimbledon 2025: Brands serve style with a creative makeover

Wimbledon isn’t just any other tennis tournament, it is a place where traditions are sacred like immaculate whites, strawberries and cream, royal etiquette, and understated spectacle define its character. Yet even in this temple of tradition, there’s room for reinvention.

This year, brands brought a fresh twist to the court, turning heads with clever campaigns, fashion-forward statements, and playful gestures. From offbeat pop-ups to high-fashion drops, the tournament became a masterclass in creative brand storytelling — with some standout names stealing the spotlight without even stepping onto the court.

Stella Artois - The Well-Dressed Can

Stella Artois, which was usually served in a bottle, was seen in a sleek white can matching Wimbledon aesthetics. With celebrity fans like Maria Sharapova and David Beckham being associated with this limited edition drop, the brand gave a fashion statement.

Ralph Lauren - Timeless Courtside Couture

Known for its sophistication, Ralph Lauren for the match, blended sport with its signature style. From dressing Wimbledon staff since 2006, they returned this year with a collection balancing classic elegance and athletic edge. The collection reminded us that tennis style isn’t just about what happens inside the court.

Audi - Clean and Clever Like Tennis

Audi created visual poetry out of an ordinary outdoor advertisement. The brand developed a clear tagline—“Advantage Audi”—that offered brand memory and court-ready wit with minimalist perfection by positioning four tennis balls to resemble its famous rings.

Bose x Wales Bonner - Sound Meets Style

What happens when Bose and renowned fashion designer Wales Bonner collaborate? Wimbledon-ready, all-white headphones were introduced alongside tennis players Ben Shelton and Coco Gauff. These were more than simply headphones; they were stylish, daring, and incredibly wearable statements.

Jellycat - Plush Fans as the Attendees

Jellycat cleverly used Wimbledon humor to fill the stands with stuffed animals that could move like fans' heads. It brought a sense of nostalgia and charm to Centre Court, and it made you wonder who was actually watching the game. It was equal parts adorable and bizarre.

Henman Hill in NYC - Centre Court Goes Transatlantic

With deck chairs, strawberries, and a huge live screen, Wimbledon moved its renowned Henman Hill all the way to Brooklyn. New Yorkers were able to enjoy Pimm's and feel the real grass under their feet, thousands of miles away from SW19—Wimbledon without the passport.

Lavazza - Coffee Break at the Centre Court

Pastries in the shape of tennis balls. Lattes with a match theme. On a saucer, Italian style. Together with tennis player Jannik Sinner, Lavazza embraced its heritage to create a stylish and lighthearted campaign. It became a perfect example of what happens when tennis culture and café culture collide.

Range Rover - A List Vehicle’s A List Moves

Range Rover didn't just enjoy being on the sidelines when it made its debut as Wimbledon's official vehicle partner. With its fashion-forward Harper's Bazaar lunch and influencer-heavy activations, the brand made a statement. Champagne is presented with a touch of refinement and ruggedness.

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Jaipur Rugs - Carpets Are New Grass

What if you can serve on a handwoven rug instead of playing on grass. Jaipur Rugs held a fierce Wimbledon-style match on old carpets, with Rohan Bopanna and women craftspeople from the countryside. The outcome? An eye-catching blend of international customs, artistry, and athletics that attracted attention from far beyond India.

British Heart Foundation - Comfort That Counts

The British Heart Foundation made a lasting and humorous impression when they placed a £95 used velvet sofa in the Wimbledon line. The sofa became the most photographed seat outside of Centre Court, demonstrating how well-executed secondhand can steal the show.

Yonder - The Unofficial Partner

Credit card for startup, Yonder used fan gifts, humorous placards, and strawberries to take over Wimbledon's storied queue. Their humorous "Un-Official Sponsor" campaign was noteworthy even without official support.

This year’s Wimbledon proved to be more than just about aces and match points. It became a runway, a stage and a sandbox for bold brand ideas.