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News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue
The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated
The investment question is becoming more difficult because the television market itself faces structural pressure
Imran Fazal Aug 27, 2026 9:25 AM
Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience signals
Shantanu David Aug 27, 2026 9:07 AM
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
Imran Fazal Aug 24, 2026 9:00 AM
Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning
Sandeep Goyal Aug 24, 2026 8:15 AM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package
Brij Kothari Aug 19, 2026 12:21 PM
The company shared the news of her appointment through a social media post
e4m Staff Aug 19, 2026 10:54 AM
The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi
e4m Staff Aug 18, 2026 4:35 PM
The mandate encompasses end-to-end media strategy, planning, buying and activation
e4m Staff Aug 18, 2026 12:16 PM
At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body
Imran Fazal Aug 14, 2026 3:00 PM
Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect
Imran Fazal Aug 13, 2026 2:20 PM
Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one
Priyanshu Modi Aug 13, 2026 10:11 AM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition
e4m Staff Aug 12, 2026 12:36 PM
Payments to artists and professionals rose from Rs 28.43 crore to Rs 43.57 crore
Imran Fazal Aug 12, 2026 9:17 AM
Her previous roles include stints at S R Batliboi (an EY affiliate firm), Haribhakti & Co., and Price Waterhouse
e4m Staff Aug 11, 2026 7:01 PM
The IPL has trained marketers to think in terms of enormous reach, high-frequency exposure and entertainment-led engagement. Test cricket offers none of those guarantees
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
However, the govt stated that 7 complaints relating to appointments had been received against the pubcaster from applicants
Imran Fazal Aug 5, 2026 12:40 PM
Harsha Subramaniam will lead editorial content and business operations in the region
In a note, addressed to I&B Minister Ashwini Vaishnaw, Chrome DM Founder and CEO Pankaj Krishna argued that India's existing TV audience measurement architecture has become "obsolete and impractical"
Imran Fazal Aug 4, 2026 8:34 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
Ganapathy Viswanathan Jul 31, 2026 2:34 PM
e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued
e4m Staff Jul 31, 2026 1:53 PM
Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is projected to be in the range of $22.5 bn to $26.5 bn
e4m Staff Jul 31, 2026 8:30 AM
The move comes days after e4m reported scrutiny over the award process following Tanya Goyal's recusal from the selection committee
e4m Staff Jul 29, 2026 3:16 PM
Senior television industry executives told e4m that the withdrawal was driven by a combination of legal setbacks and increasing industry pressure to restore certainty to the TV measurement ecosystem
Imran Fazal Jul 29, 2026 9:57 AM
Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely
Shubhranshu Singh Jul 27, 2026 8:54 AM
Kansal has been promoted to Associate Director – Global Data, Audiences & Technology Solutions
e4m Staff Jul 24, 2026 4:59 PM
The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy
Imran Fazal Jul 24, 2026 2:21 PM
Some executives also raised concerns over the reliability of broadcaster disclosures, which form a key part of the compliance framework
Imran Fazal Jul 24, 2026 1:58 PM
The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC
Imran Fazal Jul 24, 2026 11:35 AM
This letter comes at a time when the MIB is fighting a legal battle in Kerala High Court on the interim stay to proviso Clause 5.4.1 of the TV Ratings Policy 2026 pertaining to landing pages
Imran Fazal Jul 22, 2026 12:59 PM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
Information and Broadcasting Secretary Chanchal Kumar presented the Ministry's initial plans for WAVES 2027 and briefed the Chief Minister on key initiatives currently under preparation
e4m Staff Jul 20, 2026 8:40 PM
As install costs remain among the world's lowest, Indian gaming apps are drawing greater interest from brands and advertisers
Anuja Jain Jul 20, 2026 9:03 AM
Parliament has also turned its attention to the government's proposed Telecommunications (Television, Radio and Associated Services) Rules, 2026
Imran Fazal Jul 20, 2026 8:38 AM
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Ganapathy Viswanathan Jul 15, 2026 10:58 AM
Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry
NATIVE CONTENT Jul 13, 2026 1:27 PM