Powered by Vserv AudiencePro, Coca-Cola’s campaign engagement benchmark exceeds 6x, achieves impressive deliveries across top KPIs

NATIVE CONTENT 4 hours ago


According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh

Sonam Saini Aug 31, 2023 8:47 AM


Dabur Odonil and Vserv AudiencePro have joined forces to deliver an engaging OTT campaign, reaching niche audiences with remarkable results

NATIVE CONTENT Aug 3, 2023 11:22 AM


Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation

e4m Desk Jun 15, 2023 11:56 AM

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Jos Alukkas' OTT campaign, powered by Vserv AudiencePro, achieves exceptional engagement with a 95% Video Completion Rate & 1% CTR surpassing industry benchmarks

NATIVE CONTENT Jun 6, 2023 10:19 AM


This restructuring has been done keeping in mind the emerging opportunities in programmatic audio, branded podcasts & digital media

e4m Desk May 25, 2023 8:32 PM


DCR data will enable media publishers and agencies to understand digital content consumption and engagement

e4m Desk May 22, 2023 3:58 PM


The global media & marketing services agency walked away with 2 gold, 3 silver and 2 bronze metals across categories

e4m Desk May 17, 2023 9:49 PM


This partnership will help unlock new audiences or find innovative ways to retain existing customers

e4m Desk May 17, 2023 4:02 PM


Vserv AudiencePro platform delivers 5x CTR on Meta and achieves unduplicated reach across multiple channels for the Bajaj Almond Drops Serum launch campaign

NATIVE CONTENT Apr 25, 2023 11:45 AM


The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more

Kanchan Srivastava Apr 19, 2023 9:03 AM

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Prior to joining Sochcast, Srivatsa collaborated with companies, including MicroMentor, VIZIO, Hinge Dating, Alto Pharmacy, Intercom and Gong

e4m Desk Apr 5, 2023 9:02 AM


As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market

Kanchan Srivastava Mar 30, 2023 9:08 AM


Rajasthan Royals team will wear UBON's logo on their helmet and cap throughout the tournament

e4m Desk Mar 29, 2023 6:32 PM


Hoop Entertainment will produce 70 hours of original, multi-character, audio series content that will be exclusively distributed on Audible

e4m Desk Mar 21, 2023 11:32 AM


Through the partnership with IPL, the authority aims to increase Saudi’s presence and appeal in the Indian and South Asian markets

e4m Desk Feb 14, 2023 5:42 PM