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Rajesh Radhakrishnan

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza 16 hours ago

Xaxis Nielsen

Xaxis has partnered with Nielsen to apply the Digital Ad Ratings measurement across Xaxis View, Xaxis Video Premium and Xaxis Audio

exchange4media Staff Sep 24, 2019 12:44 PM

Zoya

Brands have associated with the movie via in-film presence and co-branded marketing promotions

exchange4media Staff Sep 24, 2019 6:50 AM

Thomson

The company has partnered with Envent Worldwide for the development of the audio range of products in India

exchange4media Staff Sep 23, 2019 2:58 PM

Pataudi

The campaign for the ethnic wear brand, co-owned by Myntra, is set to go live during Durga Puja

exchange4media Staff Sep 21, 2019 8:49 AM

House Of Pataudi

The ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched the first of its video content series

exchange4media Staff Sep 11, 2019 4:54 PM

TRAI

The chosen firms will have to submit a report to TRAI about details of their audits within 21 days after the completion of the respective quarter

exchange4media Staff Sep 3, 2019 12:47 PM

dentsuX

The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform

exchange4media Staff Aug 19, 2019 11:28 AM

Alexa

As per reports, the brands invited include Colgate, L’Oréal and Lululemon

exchange4media Staff Jul 29, 2019 2:45 PM

DAN

‘DAN Explore for Programmatic’ is an engine for programmatic audience performance, which merges with their flagship insights engine DAN Explore

exchange4media Staff Jul 22, 2019 1:26 PM

audi

Effective from September 1, Balbir Singh Dhillon will be Head, Audi India, and Rahil Ansari will take on the role of Senior Director, Central Sales Controlling (Global)

exchange4media Staff Jul 17, 2019 5:45 PM

Alchemy Group

The move is part of a strategic collation to deliver solutions that solve for next-gen audiences

exchange4media Staff Jul 9, 2019 4:59 PM

OneLoop AM Studio

The two companies joined forces to leverage A&M Studio's extensive and in-depth roster of artists and library of content with OneLoop's distribution platform

exchange4media Staff Jul 2, 2019 5:06 PM

Hubhopper Indus

This integration will result in users accessing content in over 10 Indian languages on various Indian mobile brands

exchange4media Staff Jun 28, 2019 4:24 PM

Claudia Rodriguez

The newly created role will help Pega continue to build and support inclusive global teams

exchange4media Staff Jun 21, 2019 5:15 PM

Neil Munn

Munn, Global CEO, BBH, spoke to exchange4media about what’s different at the Cannes Lions International Festival of Creativity this year and Publicis’ self-imposed exile

Neeta Nair Jun 21, 2019 7:59 AM

BBC News

BBC Indian languages and BBC World News TV both reach all-time record highs

exchange4media Staff Jun 18, 2019 5:28 PM

BARC

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy Jun 13, 2019 8:39 AM