OTT platforms?blur=25

Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers

Tanzila Shaikh Nov 25, 2022 8:11 AM


The streaming giant’s total subscriber count now stands at 223.1 million

exchange4media Staff Oct 19, 2022 9:00 AM


The alliance will allow Netflix's advertisers to ensure their video ads are fully viewed, by real people and safe from fraud/invalid traffic

exchange4media Staff Oct 15, 2022 3:21 PM


The tier will initially be launched in 12 countries-- United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom

exchange4media Staff Oct 14, 2022 8:29 AM


BARB is the first industry-owned audience currency in the world that Netflix has joined

exchange4media Staff Oct 12, 2022 4:51 PM


The report by Ampere Analysis also states that $574 million will be generated by ad tier subscription fees

exchange4media Staff Sep 3, 2022 8:20 AM


The company has also roped in Snap’s Peter Naylor, who will serve as VP of Advertising Sales

exchange4media Staff Sep 1, 2022 9:08 AM


Speaking to analysts during the Q2 earnings call, the Chief Operating Officer & Chief Product Officer said ad revenue will be a small part of Netflix's total revenue mix initially

exchange4media Staff Jul 26, 2022 8:16 AM


The streaming company had predicted that it would lose 2 million customers in the quarter

exchange4media Staff Jul 20, 2022 9:35 AM


The streaming giant will offer a lower-priced service with ads this year

exchange4media Staff Jul 14, 2022 8:34 AM

deepak dhar?blur=25

Dhar, Founder & CEO of Banijay Asia, talks about interactive reality special Ranveer Vs Wild with Bear Grylls, & more

Ruhail Amin Jul 12, 2022 8:18 AM

Dipashree Das?blur=25

In a social media post, Das said she was going to take up an APAC role with an entertainment company

exchange4media Staff Jul 5, 2022 11:07 AM


The first-of-its-kind musical association is for the launch Stranger Things season 4

exchange4media Staff Jun 4, 2022 6:00 PM

Cannes Lions?blur=25

For this year’s festival of creativity, DDB Mudra Group has sent five of its ad campaigns with brands like Netflix, McDonald’s, Stayfree and BGMI

Kanchan Srivastava Jun 3, 2022 8:22 AM

Oreo Turns Red?blur=25

The duo has come together for a unique advertising campaign that’s getting their fans excited

exchange4media Staff May 27, 2022 3:46 PM