While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

With most people being forced to stay indoors, industry players say there has been a jump in consumption on OTT platforms with viewers also likely to opt for multiple subscriptions

exchange4media Staff Mar 17, 2020 8:22 AM

The streaming giant’s Rs 5 promotional offer is for new users but not for all of them

Shikha Paliwal Feb 24, 2020 7:14 AM

Among other speakers, David Droga, Founder and Creative Chairman, Droga5, and The New York Times' Chief Marketing Officer David Rubin will reflect on their creative partnership

exchange4media Staff Feb 21, 2020 11:47 AM

Hotstar, Voot, Jio, and SonyLiv have launched the Digital Curated Content Complaint Council (DCCCC) but several OTT players were conspicuous by their absence

exchange4media Staff Feb 6, 2020 8:32 AM

Disney’s The Mandalorian, Amazon’s Jack Ryan and Apple’s The Morning Show were compared to the Netflix original for 90 days worldwide and across categories

exchange4media Staff Jan 22, 2020 5:04 PM

The Q4 report is Netflix’s first disclosure of earnings after the launch of Disney+ and Apple TV

exchange4media Staff Jan 22, 2020 3:38 PM

Prashanti Malisetti, Founder and CEO, Pixel Pictures, says there is a huge access gap between kids in India and the West in terms of information, non-institutional learning and entertainment

Prashanti Malisetti Jan 3, 2020 8:22 AM

Drive, House Arrest, 6 Underground and Chopsticks are some of the names on the list

exchange4media Staff Dec 30, 2019 12:55 PM

Posters from 'Leila' and 'Sacred Games 2' have been placed at multiple locations of the transport network, driving audiences to download and binge watch during their commute

Anjali Thakur Dec 26, 2019 8:45 AM

The I&B Ministry, it has been learnt, has made it clear that the self-regulation model followed by some OTT platforms is good enough

Tasmayee Laha Roy Dec 24, 2019 9:24 AM

In the wake of the price hike, players such as Netflix, which has the biggest subscriber base in the APAC region, have slashed subscription prices by half

exchange4media Staff Dec 23, 2019 1:04 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 21, 2019 10:28 AM

Guest Column: Sabyasachi Mitter, Founder & Managing Director Fulcro, says the key is to create snackable content sprinkled across platforms as a bid to promote long-form content

Sabyasachi Mitter Dec 18, 2019 8:59 AM

The video-streaming service recorded a 53 per cent jump in subscribers in the third quarter, ending September

exchange4media Staff Dec 18, 2019 7:52 AM

The marriage between OOH and Digital has worked fantastically across India in the past five years, according to industry experts

Anjali Thakur Dec 18, 2019 7:51 AM

The three new series produced by Tipping Point will range across thriller, romance and drama

exchange4media Staff Dec 17, 2019 11:02 AM

Reports about markets like America hitting a saturation point may prove to be a boon as players like Netflix are turning towards India with big investments

Tasmayee Laha Roy Dec 9, 2019 8:19 AM

Netflix Founder & CEO Reed Hastings says there are more surprises awaiting the Indian audience when it comes to original content

exchange4media Staff Dec 6, 2019 8:26 PM

Delivering insights on the topic ‘Build, Partner, Acquire, Repeat!’, Amisha Jain, CEO, Zivame, gave several instances to explain the importance of innovation

exchange4media Staff Nov 23, 2019 8:44 AM