Delivering insights on the topic ‘Build, Partner, Acquire, Repeat!’, Amisha Jain, CEO, Zivame, gave several instances to explain the importance of innovation

exchange4media Staff Nov 23, 2019 8:44 AM

Amarjit Singh Batra, Managing Director-India, Spotify, highlights how brands can monetise Spotify to create personalised advertising campaigns

exchange4media Staff Nov 21, 2019 9:29 AM

Experts believe that while certain players will be affected by the launch of Disney+ in India, the platform will draw a mainly premium audience

Sonam Saini Nov 20, 2019 8:32 AM

It has recorded a net profit of Rs 5.1 crore, as per media reports

exchange4media Staff Nov 11, 2019 9:32 AM

Chidambaran Natesan, Director & CEO of TrendLoud Digital India, tells us how the OTT market has evolved and how the entry of Amazon and Netflix will change the game

Simran Sabherwal Nov 11, 2019 8:49 AM

At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition

Anjali Thakur Nov 8, 2019 8:32 AM

The government has said the digital taxation proposed by Organisation for Economic Cooperation and Development will cause India to lose out on its share of taxes

exchange4media Staff Nov 6, 2019 9:22 AM

In general, a majority of Indians support some form of content censorship, 27% think it is not required, while 16% are unsure

exchange4media Staff Oct 31, 2019 11:13 AM

The streamer will reportedly use the fund for content acquisitions, production and development, capital expenditures, investments, potential acquisitions

exchange4media Staff Oct 23, 2019 11:53 AM

The streaming giant posted total revenue of $5.245 billion, an increase of 31 per cent year-on-year

exchange4media Staff Oct 17, 2019 9:04 AM

Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts

Shreshtha Verma Oct 16, 2019 8:40 AM

According to the data, Amazon Online India is the top advertiser, leading with 10 per cent insertions

exchange4media Staff Oct 7, 2019 8:33 AM

The shows are ‘Yeh Meri Family’, ‘Engineering Girls’, ‘Girls Hostel’, ‘Collage Romance’ and ‘Inmates’

exchange4media Staff Oct 4, 2019 10:57 AM

YouTube has emerged as top publisher; rediff.com and timesofindia.indiatimes.com take next two spots

exchange4media Staff Sep 30, 2019 4:39 PM

As per the data, Netflix tops the charts as the most advertised brand at 10% frequency  

exchange4media Staff Sep 12, 2019 2:06 PM

Apple is set to launch its OTT service in November at a mere Rs 99 a month. We ask experts what it means for the OTT players in India

Shikha Paliwal Sep 12, 2019 8:53 AM

Dharmatic Entertainment to create fiction and non-fiction series and films exclusively for Netflix members

exchange4media Staff Sep 11, 2019 11:18 AM

Aga will be taking over by end of this year and will be based out of Singapore

exchange4media Staff Sep 9, 2019 1:58 PM

Industry experts say while consumers are increasingly opting for OTT services, advertising on these platforms is gaining huge demand

Nafisa Shaheen Sep 5, 2019 8:33 AM

ChillOut: Kamal Krishnan PS, National Head, Integrated Media Solutions, Mathrubhumi, reveals his passion for taking the road less travelled and desire to pursue theatre professionally

exchange4media Staff Aug 31, 2019 8:16 AM