She replaces Jackie Lee-Joe and is the third person to be appointed as Netflix CMO in less than a year

exchange4media Staff 4 hours ago

Goel will spearhead programmatic DOOH business expansion for Lemma across SEA

exchange4media Staff Jun 16, 2020 12:37 PM

Netflix, Zomato, Amazon Prime, Tinder are some of the brands that are using the new feature

exchange4media Staff Jun 11, 2020 6:48 PM

PINKVILLA deployed a survey on its social media platforms to find out how people watch content on OTT platforms. Here are the findings

exchange4media Staff May 27, 2020 3:04 PM

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

The US has sent out a warning saying that the levy will create trouble for Indian firms doing business in other nations

exchange4media Staff Apr 30, 2020 1:26 PM

'Tiger King', 'Stranger Things', and dating shows 'Love Is Blind' and 'Too Hot to Handle' saw the highest viewership

exchange4media Staff Apr 22, 2020 9:03 AM

GEC, movies and news channels together accounted for nearly 75% share of OTT platform ad volumes

exchange4media Staff Apr 13, 2020 2:01 PM

Parents can tailor their children's viewing experience by PIN protecting individual profiles and turning off autoplay options

exchange4media Staff Apr 8, 2020 11:43 AM

In this edition of 'Beating All Odds', Ajay Gupte, Chief Executive Officer, South Asia, Wavemaker, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 8, 2020 8:32 AM

While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

With most people being forced to stay indoors, industry players say there has been a jump in consumption on OTT platforms with viewers also likely to opt for multiple subscriptions

exchange4media Staff Mar 17, 2020 8:22 AM

The streaming giant’s Rs 5 promotional offer is for new users but not for all of them

Shikha Paliwal Feb 24, 2020 7:14 AM

Among other speakers, David Droga, Founder and Creative Chairman, Droga5, and The New York Times' Chief Marketing Officer David Rubin will reflect on their creative partnership

exchange4media Staff Feb 21, 2020 11:47 AM

Hotstar, Voot, Jio, and SonyLiv have launched the Digital Curated Content Complaint Council (DCCCC) but several OTT players were conspicuous by their absence

exchange4media Staff Feb 6, 2020 8:32 AM

Disney’s The Mandalorian, Amazon’s Jack Ryan and Apple’s The Morning Show were compared to the Netflix original for 90 days worldwide and across categories

exchange4media Staff Jan 22, 2020 5:04 PM

The Q4 report is Netflix’s first disclosure of earnings after the launch of Disney+ and Apple TV

exchange4media Staff Jan 22, 2020 3:38 PM

Prashanti Malisetti, Founder and CEO, Pixel Pictures, says there is a huge access gap between kids in India and the West in terms of information, non-institutional learning and entertainment

Prashanti Malisetti Jan 3, 2020 8:22 AM

Drive, House Arrest, 6 Underground and Chopsticks are some of the names on the list

exchange4media Staff Dec 30, 2019 12:55 PM

Posters from 'Leila' and 'Sacred Games 2' have been placed at multiple locations of the transport network, driving audiences to download and binge watch during their commute

Anjali Thakur Dec 26, 2019 8:45 AM