At the IPRCCC 2018, RJ Khurafati Nitin and Charles ‘Biharilal’ Thomson spoke about the battle for audience attention, consumption of content outside India and the YouTube phenomenon

exchange4media Staff 5 days ago

Shetty has been instrumental in Indian content licensing for the company and helped Netflix expand its Indian content library

exchange4media Staff 1 week ago

At the inaugural day of the CII Big Picture Summit, experts discussed challenges and opportunities involving streaming platforms

Ruhail Amin 1 week ago

The series is based on the real-life story of 21 soldiers of 36th Sikh regiment of the British Indian Army which defended an army outpost at Saragarhi in the North-West Frontier Province in 1897

exchange4media Staff 05-December-2018

The party leads the list with 22,099 insertions, followed by Netflix with 12,951 insertions

exchange4media Staff 23-November-2018

In the same category, Vimal Elaichi Pan Masala and Bharatiya Janata Party climbed to the top two spots

exchange4media Staff 21-November-2018

Dr. Subhash Chandra, in an interview with exchange4media, says that ZEEL has a mindset of a content maker while Netflix and Amazon have a trading mentality

Annurag Batra 16-November-2018

Dr. Annurag Batra, Founder & Chairman of exchange4media group, in conversation with Dr. Subhash Chandra, Chairman, ZEE & Essel Group, on Zee’s plans ahead.

Annurag Batra 16-November-2018

Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years

Madhuwanti Saha 10-October-2018

The OTT market currently stands at Rs 2,150 crore with the presence of more than 30 frontline players

exchange4media Staff 26-September-2018

Director & Head - Content, Amazon Prime Video India spoke about the rise of video streaming platforms in India and how Amazon Prime Video is looking to tap the vast market potential

Ruhail Amin 19-September-2018

The mandate was awarded following a multi-agency pitch that saw participation of big players such as Lowe Lintas and Happy mcgarrybowen

Naziya Alvi Rahman 15-September-2018

Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect

exchange4media Staff 10-September-2018

The set-top box remote will have a dedicated Netflix button to allow users to launch the internet entertainment service with the click of a button

exchange4media Staff 04-September-2018

From big announcements of people movements, to the humorous 'Apt Hai' trend, we bring you a round up of the news making headlines this week

exchange4media Staff 01-September-2018

Joining the party is also Reliance Mutual Funds and several more brands who want to ride the Radhika Apte-Netflix wave

exchange4media Staff 31-August-2018

Radhika Apte just became a bigger star on the Internet with her tongue-in-cheek video for Netflix, which cocks a snook at recent memes directed at her and the platform

exchange4media Staff 29-August-2018

Many users have reported that they were served video promos in between episodes of shows they were streaming

exchange4media Staff 20-August-2018

'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city

exchange4media Staff 17-August-2018

YouTube will soon introduce a subscription-based, ad-free version in India which will showcase Original content

Venkata Susmita Biswas 06-August-2018