Ananta Das set to exit Prime Video as APAC Head of Brand PR

Senior communications professional Ananta Das has stepped down from her role as Head – Brand PR for Prime Video India & APAC. 

Responding to a query from e4m, Paul Woodmansey, Director of International Communications for Prime Video & Amazon MGM Studios, confirmed the development. 

"Ananta Das will be leaving us at the end of this month," he said. 

Das' replacement will be recruited by and report to Serena Menon, who will soon join the company to lead the Prime Video & Amazon MGM Studios APAC teams. Menon was earlier the Head of PR at Netflix India.

Das's replacement will be a a regional brand communications role, that reports to the APAC head of communications Serena Menon.

Das had joined Prime Video in August 2024, taking on the regional communications leadership mandate across the Asia-Pacific market. Prior to this elevation, she had spent over six years at Amazon, most recently serving as Brand Lead – PR.

Her next move was not immediately clear. 

E4m reached out to Das and Amazon Prime Video for comments. Their response was awaited at the time of publishing this story. 

Notably, last month Aditi Chadha, Head – Brand PR for Prime Video India–had also stepped down. 

In her role at Prime Video, Das was responsible for driving brand communications strategy across APAC markets, supporting the platform’s growing slate of originals and navigating communications around content launches and industry-facing initiatives.

A seasoned communications professional with close to two decades of experience, Das has previously worked with organisations such as Johnson & Johnson, Tata Global Beverages and Colgate-Palmolive, handling brand and corporate communications mandates across sectors.

Based in Mumbai, she is regarded as a senior communications leader with deep experience across consumer brands, entertainment and corporate reputation management, as reflected in her professional profile.

Her exit comes at a time when streaming platforms continue to recalibrate leadership structures amid intensifying competition and evolving content and advertising strategies across the OTT ecosystem.