Meta’s Jessica Shoemaker joins Netflix as Global Director of Product Marketing
At Meta, she served as Head of Product Marketing, Retail and CPG
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Published: Aug 19, 2026 1:27 PM | 1 min read
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- Jessica Shoemaker has been appointed as the Global Director of Product Marketing at Netflix, focusing on expanding the company's advertising business.
- She announced her new role via LinkedIn after nearly a decade at Meta, where she reflected on her experiences and growth as a leader.
- Shoemaker expressed her long-standing interest in Netflix's content and business model as key factors in her decision to join the company.
- She acknowledged the support of her former colleagues and expressed enthusiasm for collaborating with the Netflix Ads team.
Jessica Shoemaker has joined Netflix as Global Director of Product Marketing, where she will work on growing the streaming giant’s advertising business. She announced the move through a LinkedIn post and said that she is joining the streaming platform after spending nearly a decade at Meta.
In her LinkedIn post, Shoemaker said she had made the tough decision to leave Meta after almost 10 years. Reflecting on her time at the company, she said the people she worked with played a major role in keeping her at Meta and shaping her as a leader. She also highlighted the lessons she gained in collaboration, product marketing, decision-making and leadership during periods of uncertainty.
Shoemaker said her next chapter at Netflix was driven by her long-time interest in the company, its content and business model, as well as the opportunity to join a growing advertising business. She said she was particularly attracted by the chance to be part of a business that is still being shaped and scaled.
“I'm joining Netflix as Global Director of Product Marketing to help grow their ads business,” Shoemaker said in her LinkedIn post. She also thanked Varun Sharma, Michael Pece and the Netflix Ads team for the opportunity, adding that she was looking forward to what the team would accomplish together.
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