meta
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon
e4m Staff May 27, 2026 4:51 PM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
He most recently served as India Director of Global Marketing Solutions at Meta
e4m Staff May 25, 2026 12:21 PM
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Shubhranshu Singh May 21, 2026 8:42 AM
Despite low ARPU & cheap digital advertising rates, India remains central to Meta’s future growth story as advertiser dependence, platform entrenchment and monetisation avenues deepen across platforms
Shantanu David May 19, 2026 9:05 AM
Meta also says it plans to roll out Side Chat feature on WhatsApp over the next few months
e4m Staff May 16, 2026 7:35 AM
An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy
e4m Staff May 13, 2026 4:27 PM
Mark Zuckerberg, sharing insights from Meta’s latest earnings call, outlined the company’s next phase of AI-led growth, saying it aims to bring ‘personal superintelligence’ to billions of users
e4m Staff Apr 30, 2026 2:51 PM
In this new role, Laura will develop and support the marketing and business development processes in the Power of One network in the DACH region
e4m Staff Apr 30, 2026 11:29 AM
ad impressions delivered across our Family of Apps increased by 19% year-over-year
e4m Staff Apr 30, 2026 9:21 AM
Across the four companies, the narrative is clear. AI infrastructure is scaling. Cloud businesses are expanding, capex is ballooning, and demand for AI workloads is finally translating into revenue
Shantanu David Apr 30, 2026 8:16 AM
JioStar's growth as a revenue peer to Google India and Meta India reflects several structural trends reshaping India's media and advertising economy
Imran Fazal Apr 29, 2026 8:42 AM
Overall, BJP spent about Rs 16.98 crore, while TMC and its network spent around Rs 14.59 crore, bringing total digital ad spend to nearly Rs 31.57 crore
e4m Staff Apr 28, 2026 6:37 PM
The platform to provide local language support across the U.S., EMEA, APAC, and LATAM
e4m Staff Apr 24, 2026 6:46 PM
Parminder Singh is a technology leader, with a career spanning Google, Apple, Twitter, and IBM
e4m Staff Apr 24, 2026 9:12 AM
The subscription is positioned as an optional add-on focused largely on personalisation
e4m Staff Apr 21, 2026 4:19 PM
With AI platforms themselves pursuing different monetisation strategies, advertisers may have to rethink how they measure influence and intent across digital channels
Shantanu David Apr 16, 2026 8:27 AM
According to an initial report by eMarketer, Meta’s “net” global digital ad revenue will reach about $243.46 billion in 2026, slightly ahead of Google’s $239.54 billion
Shantanu David Apr 14, 2026 9:16 AM
The new paid tier focuses on stories, privacy controls and engagement tools as Meta explores subscription-led growth
e4m Staff Mar 31, 2026 6:58 PM
Manoj Kadarla will lead Metasports’ marketing function across its current and upcoming portfolio
e4m Staff Mar 30, 2026 11:03 AM
The jury in a Los Angeles court said Meta had "intentionally built addictive social media platforms"
e4m Staff Mar 26, 2026 8:17 AM
The platform says reposted content may see reduced reach, while creators producing authentic posts could benefit from greater visibility and monetisation opportunities
e4m Staff Mar 16, 2026 6:10 PM
Meta is introducing a new ‘location fee’ for ads delivered in parts of Europe, shifting the cost of regional digital taxes onto businesses that run ads on its platforms
e4m Staff Mar 11, 2026 7:01 PM
On Meta, BJP and Trinamool Congress spent ₹0.42 crore (about ₹42.6 lakh) in the last one week
Shalinee Mishra Mar 10, 2026 9:47 AM
Arvind has earlier held senior roles at Roblox, Google, Palantir Technologies, and Meta
e4m Staff Feb 26, 2026 8:21 AM
WhatsApp said it would implement the user-choice framework by March 16 and would not press its plea for interim relief
e4m Staff Feb 23, 2026 5:59 PM
The suit seeks orders to remove content and stop unauthorised use of his identity, which Baba Ramdev says has been commercially exploited
e4m Staff Feb 18, 2026 6:38 PM
If advertising is funding the present, artificial intelligence is shaping the future. The defining metric of this earnings season is not revenue or profit, but capital expenditure
Anuja Jain Feb 9, 2026 9:02 AM
Advertising continued to account for more than 97% of Meta’s total revenue
e4m Staff Jan 29, 2026 3:23 PM
Brands turn to creators for their human, relatable voice. But with 95% now using AI to create and grow content, that line is beginning to blur. Here’s what experts say
Shalinee Mishra Jan 28, 2026 9:16 AM
According to reports, the paid users will get access to additional features and expanded AI capabilities
e4m Staff Jan 27, 2026 1:06 PM
Vasu Sharma previously worked at Meta’s Facebook AI Research (FAIR) division
e4m Staff Jan 21, 2026 4:30 PM
Earlier, Simon Milner held public policy roles at the BBC and British Telecom
e4m Staff Jan 20, 2026 3:17 PM
The Meta platform has crossed 141.5 million daily mobile users, as of January 7, 2026; in comparison, X stood at around 125 million daily active users
e4m Staff Jan 20, 2026 1:13 PM
Meta and WhatsApp approached the NCLAT, which in January 2025 granted interim relief by staying both the Rs 213-crore fine and the CCI’s five-year restriction on data-sharing
e4m Staff Jan 13, 2026 6:48 PM
In public service, Dina has served two US presidents, including as Deputy National Security Advisor to President Donald J. Trump
e4m Staff Jan 13, 2026 8:02 AM
The messaging platform, owned by Meta Corporation, has introduced New Year-themed features to make the celebrations even more engaging
Vaishnavi Deshpande Dec 31, 2025 4:15 PM
This was not the year Big Tech escaped scrutiny. It was the year scrutiny finally began to harden institutionally, even as the businesses themselves continued to compound
Shantanu David Dec 23, 2025 9:14 AM
Yann LeCun has reportedly approached Alex LeBrun, founder of Nabla, to serve as chief executive of the new venture
e4m Staff Dec 20, 2025 8:58 AM








