rohit-sharma
Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament
Imran Fazal Apr 28, 2026 7:54 AM
From Virat Kohli-Rohit Sharma’s bromance to Sachin Tendulkar’s presence, netizens were quick to pick on these moments
e4m Staff Apr 13, 2026 3:22 PM
The streaming platform has collaborated with the franchise to release a parody-led digital film inspired by Rohit Sharma’s viral meme, “Garden mein aaya hai kya?”
e4m Staff Apr 11, 2026 11:05 AM
BharatPe’s latest brand film captures India’s emotional bond with cricket while highlighting UPI’s role in everyday transactions
e4m Staff Feb 1, 2026 11:00 AM
Rohit Sharma leads the Oreo Dream Squad as the brand invites India to dream together
e4m Staff Jan 30, 2026 4:57 PM
Cricketers Harmanpreet Kaur, Rohit Sharma among this year’s Padma awardees
As we go through this week, here are brands that traded loud claims for sharp insights, cultural cues, and stories that actually feel lived-in
Aryendra Khan Jan 24, 2026 9:41 AM
Conceptualised by JioStar’s creative team, the campaign celebrates the sustained dominance of India’s men’s team in the shortest format
e4m Staff Jan 22, 2026 4:50 PM
Netflix has emphasised that Rohit Sharma is not involved in the show’s storyline and that his participation is confined to this India-focused campaign ahead of the final season’s release
Vaishnavi Deshpande Dec 24, 2025 1:38 PM
ICC CEO Sanjog Gupta spoke of the tournament expanding the global footprint of the T20 format and called it ‘cricket’s handshake with the world’
Sunidhi Vijay Nov 26, 2025 9:25 AM
The video shows the ace cricketer pranking his friends and teammates with a ‘shock pen’
The momentous victory was met with an outpouring of emotion and praise from the cricketing fraternity, both men and women, past and present
The Promotion and Regulation of Online Gaming Bill 2025 has erased crores in endorsement deals, shuttered ad campaigns, and triggered losses across cricket, Bollywood, influencers, and ad agencies
Aryendra Khan and Shalinee Mishra Sep 2, 2025 8:56 AM
R Ashwin’s adaptability and appeal across demographics could make him a strong choice for brands, shared industry experts
Soumya Gawri Dec 19, 2024 12:23 PM
Axis Max Life has marked its rebranding exercise with the launch of an integrated marketing campaign 'Double Bharosa'
e4m Staff Dec 13, 2024 8:29 PM
Sharma has been onboarded as the brand ambassador for ixigo's train app
e4m Staff Nov 28, 2024 2:23 PM
The film positions RS by True Elements as a brand with a serious focus on wholesome, real ingredients
e4m Staff Oct 12, 2024 10:01 AM
In a recent Pitch BrandTalk episode, Akhil Menon, AVP - Brand & Growth, True Elements, shares insights into the brand's evolution, partnership with Rohit Sharma, festive season initiatives & more
Ritika Raj Oct 4, 2024 1:34 PM
The players have come together to create buzz around the Women’s Cricket World Cup 2024
e4m Staff Sep 30, 2024 3:39 PM
With this renewed partnership, Rohit Sharma will continue to be featured in JKLC’s advertisements and brand communications across the country, across platforms
e4m Staff Sep 23, 2024 1:52 PM
This collaboration is for Fittr Hart ring, a smart ring designed to integrate health tracking into everyday life
e4m Staff Aug 19, 2024 4:30 PM
In the coming months, Rohit Sharma will star in True Elements' product-led video campaign
The company noted that the Indian captain's standard for performance and durability complements Wavin's own
e4m Staff Jul 15, 2024 3:06 PM
The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their brand value
Chehneet Kaur & Payal Gwalani Jul 2, 2024 9:28 AM
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India
On the Captain's birthday, we look back at some of his memorable ads from the year gone by
The Dream11 ad for IPL 2024 has amassed over 26 million views on YouTube in just a day after its launch
Not all stories have happy endings, says PVR as brands console Men in Blue
e4m Staff Nov 20, 2023 9:20 AM
The campaign sees the Indian skipper’s wife Ritika Sajdeh take on the role of an insightful interviewer
e4m Staff Oct 24, 2023 9:23 AM
As per Interactive Avenues’ social media listening report, Virat Kohli (364.8K), Jasprit Bumrah (129.3K), Mohammed Siraj (90.6K) and Shubman Gill (80.3K) rank high on the popularity charts
e4m Staff Oct 18, 2023 11:16 AM
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
Aditi Gupta Oct 13, 2023 9:23 AM
Santosh Kumar, Country Manager for Indian Subcontinent & Indonesia at Booking.com, spoke to exchange4media on the sidelines of their ICC World Cup campaign launch
Kanchan Srivastava Oct 4, 2023 8:30 AM
The campaign is anchored to the company’s ‘You are the difference’ theme
exchange4media Staff Sep 11, 2023 5:51 PM
In the film, Rohit Sharma Badal Gaya, the cricketer explains the features of Infinity Learn
exchange4media Staff Jun 8, 2023 4:16 PM
The Indian captain has also starred in a spot for the platform
exchange4media Staff Apr 21, 2023 11:33 AM
A meme fest has been unleashed on Twitter ever since netizens started spotting missing blue ticks from prominent profiles
exchange4media Staff Apr 21, 2023 11:29 AM
