Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri Aug 19, 2019 8:37 AM

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM

The smartphone major launched the heartbeat song 'Jeet Pe Apna Haq Hai' by music director duo Meet Bros to boost Team India

exchange4media Staff Jun 18, 2019 2:20 PM

The inaugural week of the tournament registered a phenomenal 107.2 million average impressions

exchange4media Staff Jun 13, 2019 3:59 PM

Rohit Sharma, Kuldeep Yadav and Rishabh Pant feature in the campaign created with focus on digital media

exchange4media Staff Jun 8, 2019 8:12 AM

Launched in 2013, POKKT Mobile Ads is a smartphone advertising platform for mobile games that are integrated with over 1000 best-selling games and app developers in India, MENA, SE Asia, and Japan

exchange4media Staff Jun 6, 2019 4:22 PM

TRA’s Most Trusted Personalities - 2019 report says while Deepika Padukone is the Most Trusted Female Actor, Virat Kohli is the Most Trusted Sports Personality 

exchange4media Staff May 20, 2019 11:12 AM

Mumbai Indians won the title for the fourth time, but Chennai Super Kings owned Twitter by being the most Tweeted about team during #IPL2019

exchange4media Staff May 14, 2019 5:29 PM

The most tweeted about players were Rohit Sharma, MS Dhoni and David Warner

exchange4media Staff May 3, 2019 2:46 PM

The Usha logo will be seen on the side caps and helmets of MI players. An Usha Experiential Zone at the outer concourse of stadia has been set up to connect with consumers

exchange4media Staff Mar 28, 2019 6:41 PM

The partnership will combine POKKT’s cutting-edge tech expertise and data capabilities with Adways’ market reach to deliver seamless, mobile-led brand advertising solutions

exchange4media Staff Mar 28, 2019 4:14 PM

Sharma’s debut collection for New Era will be sold exclusively via D: FY stores in India and neweracap.eu in Europe from 30th April 2019.

exchange4media Staff Mar 28, 2019 12:40 PM

Extension of association with Rohit underlines how the brand continues to inspire young India through the stories of Indian icons

exchange4media Staff Mar 26, 2019 1:23 PM

With this endorsement, Agarwal joins the list of illustrious brand ambassadors, including Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur

exchange4media Staff Feb 12, 2019 3:04 PM

The player will continue playing with a bat that prominently displays the CEAT insignia in all formats of the game

exchange4media Staff Nov 3, 2018 9:19 AM

Twitterati celebrated India's win with congratulatory posts and praise for Rohit Sharma and Shikhar Dhawan

exchange4media Staff Sep 25, 2018 8:53 AM

The Japanese brand plans aggressive entry into Indian TV market

exchange4media Staff Jun 23, 2018 10:04 AM

The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality.

exchange4media Staff Apr 16, 2018 6:21 PM

According to the report, there are only two cricketers in the Rs 100-crore IPL salary club, and Virat Kohli is not one of them.

exchange4media Staff Apr 10, 2018 1:53 PM

Brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season

exchange4media Staff Mar 12, 2018 1:39 PM