The first campaign by IIFL Finance with Sharma is a public service message advising people on safety guidelines and rules to follow during lockdown

exchange4media Staff May 28, 2020 3:46 PM

Rohit Sharma, Hima Das, Manpreet Singh, Robin Singh among athletes who have signed up for the challenge

exchange4media Staff May 27, 2020 12:00 AM

The challenge is enabled by the collaboration between multiple activity tracking apps, including Garmin, Zwift, Polar, Suunto, JoyRun and adidas’ own suite of performance platforms

exchange4media Staff May 14, 2020 10:00 PM

The acquisition will allow AnyMind to open three more offices in India and one in the UAE

exchange4media Staff Mar 18, 2020 6:06 PM

The TVC builds on one of the key conversation points amongst fans who argued that Rohit Sharma-led Mumbai Indians only won VIVO IPL in even-numbered years

exchange4media Staff Mar 9, 2020 3:05 PM

BharatPe has roped in Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming brand campaign

exchange4media Staff Mar 4, 2020 3:35 PM

As Loyalty Partner for the team, the Marriott Bonvoy logo will feature on the upper right side-chest of the Mumbai Indians jersey

exchange4media Staff Feb 27, 2020 2:44 PM

Conceptualised and produced by India On Track, the campaign will have a 360-degree rollout across various platforms

exchange4media Staff Feb 22, 2020 7:34 AM

#TakeOnTheWorld captures moments in Shafali’s journey from Rohtak to representing India at the ICC Women’s T20 World Cup

exchange4media Staff Feb 15, 2020 8:15 AM

The sponsors, among them being Vivo, Dream11 and Coca-Cola India, have together taken up advertising space worth Rs 800-900 crore, according to media reports

exchange4media Staff Feb 6, 2020 8:27 AM

The company looks forward to the value the star cricketer will add to its brand message

exchange4media Staff Jan 25, 2020 4:54 PM

The cricketer is the first non-footballer to be appointed as Brand Ambassador by LaLiga globally and will be the face of the league in India

exchange4media Staff Dec 12, 2019 3:14 PM

We take a look at five TV commercials that stood out in the month of November

exchange4media Staff Dec 10, 2019 9:30 AM

Star Sports unveils final TVC as part of campaign for Paytm India vs West Indies series

exchange4media Staff Dec 7, 2019 8:04 AM

The campaign started with cricketer Rohit Sharma’s tweets; a custom Hashtag #EverythingEverywhere was also created

exchange4media Staff Nov 2, 2019 9:32 AM

IMG Reliance already works with Rohit Sharma, Jasprit Bumrah and the Pandya brothers - Hardik and Krunal

exchange4media Staff Oct 30, 2019 4:58 PM

Other cricketers associated with Team CEAT include Rohit Sharma & Ajinkya Rahane

exchange4media Staff Oct 1, 2019 12:39 PM

Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri Aug 19, 2019 8:37 AM

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM

The smartphone major launched the heartbeat song 'Jeet Pe Apna Haq Hai' by music director duo Meet Bros to boost Team India

exchange4media Staff Jun 18, 2019 2:20 PM