Influencers take a sarcastic spin on the viral ‘Zero Civic Sense’ reel

In the wake of Amulya Rattan’s ‘zero civic sense’ controversy, numerous social media influencers and content creators have responded with tongue-in-cheek recreations and parodies of the incident. These videos exaggerate the “reel comes first” mentality to highlight the absurdity of prioritising uninterrupted filming in shared spaces.

Common themes in these recreations include:

• Pretending to film while dramatic events unfold around them, such as someone “dying,” being “kidnapped,” or a major accident occurring, yet insisting the reel must continue uninterrupted.
• Reversing the original complaint to portray the creator as oblivious, placing content above common courtesy or real-life emergencies.

Have a look:

Triggered Insaan

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A post shared by Nischay Malhan (@triggeredinsaan)

Maheshkeshwala

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A post shared by THUGESH (@maheshkeshwala)

Slayypoint

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A post shared by Slayy Point (@slayypoint)

Orry

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A post shared by Orhan Awatramani (@orry)

Satish Ray

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A post shared by Satish Ray (@satishray_)

The trend was triggered by a clip from influencer Amulya Rattan that went viral. In the short video, she was filming a “fit check” in a public space when someone walked directly behind her. She paused to express her frustration at the person’s “zero civic sense,” noting that they did not apologise. The video sparked widespread backlash, with many arguing that public spaces are for everyone, not for private filming. Netizens quickly flipped the narrative, suggesting that Rattan herself was showing “zero civic sense” by expecting strangers to accommodate her reel.

In response to the backlash, Rattan later clarified in follow-up videos that the clip had been taken out of context. She cited discomfort caused by people staring or crowding and apologised for her tone, while also noting that she had received threats and abuse.

The phrase “zero civic sense” has since become one of the most overused expressions on social media, appearing whenever someone observes what they consider “inconsiderate behaviour” in public. From queue-jumping to casual littering—or even minor everyday slips—people now use it almost reflexively. What began as a genuine call for better public conduct has evolved into a trendy catchphrase, applied to everything from small inconveniences to trivial complaints.

Recent Viral Examples of Real 'Zero Civic Sense' Issues

Beyond the influencer drama, the phrase has spotlighted more serious behaviours in viral clips:

• Passengers littering on new Vande Bharat trains despite clean facilities.

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A post shared by Akshay Malhotra (@journeyswithak)

• Creating nuisance in tourist spots

Snowfall arrives. Circus begins.

A few “special talents” once again ensuring they trend only for the wrong reasons.

Video from Sanjauli, Shimla. pic.twitter.com/aSn20EoAbL

— The Modern Himachal (@themodernhp) January 23, 2026

• Delhi Book Fair 2026, where people were seen “looting” books

Books Loot at World Book Fair, Delhi.

A place meant to promote reading, learning and values…
turned into a reminder of why those books are needed in the first place. pic.twitter.com/Pyh2WLVIs2

— Magadh Updates (@magadh_updates) January 19, 2026

These examples show that “zero civic sense” is most appropriately applied to actions that genuinely affect cleanliness, safety, or community harmony, rather than minor filming interruptions.

The saga sparked by Amulya Rattan’s clip suggests that the term is most impactful when applied to oneself before pointing fingers. Used thoughtfully, it can encourage real behavioural change; used loosely, it risks becoming just another viral catchphrase.