Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more

Tasmayee Laha Roy Jul 21, 2021 9:00 AM

The ads will be similar to those on its Stories feature, where the commercials will appear between videos

exchange4media Staff Jun 19, 2021 8:42 AM

The report by Starcom also indicated that with Tiktok banned, Instagram Reels with their ‘cool’ editing options are becoming quite the rage

exchange4media Staff Jun 19, 2021 8:11 AM

The social media giant aims to attract content creators who are making money directly from fans and followers through platforms like Clubhouse and Patreon

exchange4media Staff Apr 23, 2021 8:12 AM

The feature is similar to TikTok Duet which allows users to build on another user's video on TikTok by recording their own video alongside the original as it plays

exchange4media Staff Apr 2, 2021 3:50 PM

The first application is now live in Instagram Reels’ recommendation system

exchange4media Staff Mar 15, 2021 2:50 PM

The social media giant also plans to have its own version of the Reels feature on the main app

exchange4media Staff Mar 9, 2021 1:03 PM

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch of new products or services of Instagram

Javed Farooqui Jan 18, 2021 8:20 AM

As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks

exchange4media Staff Nov 21, 2020 11:39 AM

The campaign celebrates the creators of Instagram's latest short-form content feature Reels

exchange4media Staff Oct 19, 2020 3:50 PM

The Director of Marketing for Facebook India talks about the idea behind the Instagram campaign that has been launched today and will appear across mediums during IPL, the Reels journey & much more

Tasmayee Laha Roy Oct 19, 2020 8:19 AM

Th videos will now be 30-second long instead of 15 seconds

exchange4media Staff Sep 24, 2020 9:09 AM

Partnered with Facebook India to bring alive an exceptional music video experience

exchange4media Staff Aug 10, 2020 3:02 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jul 11, 2020 10:13 AM

Facebook India MD Ajit Mohan discussed the country's unprecedented digital transformation and its impact on consumers in the virtual edition of BW Dialogue

exchange4media Staff Jul 11, 2020 8:45 AM

This format offers a new way to create and share short videos on Instagram

exchange4media Staff Jul 8, 2020 12:04 PM