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Trainee Correspondent
Chatbots can give teeth to brands' marketing initiatives but often at the cost of human ingenuity, say experts
Medha Jha Feb 23, 2023 3:12 PM
On Dhawan's 37th birthday, let’s take a look at the evolving social media presence and brand image of the star cricketer
Marketing experts give us their two cents about comparative advertising versus product disparagement in light of the Domex vs Harpic war
Medha Jha Nov 22, 2022 4:23 PM
Despite a few dents to his brand name, SRK's ad game looks impeccable as always
From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
A legacy built during an athlete's glory days won't go down after retirement, say experts
Medha Jha Sep 20, 2022 11:35 AM
