Chatbots can give teeth to brands' marketing initiatives but often at the cost of human ingenuity, say experts

Medha Jha Feb 23, 2023 3:12 PM

Shikhar Dhawan?blur=25

On Dhawan's 37th birthday, let’s take a look at the evolving social media presence and brand image of the star cricketer

Medha Jha Dec 5, 2022 9:11 AM

Domex versus Harpic?blur=25

Marketing experts give us their two cents about comparative advertising versus product disparagement in light of the Domex vs Harpic war

Medha Jha Nov 22, 2022 4:23 PM

Shah Rukh Khan?blur=25

Despite a few dents to his brand name, SRK's ad game looks impeccable as always

Medha Jha Nov 2, 2022 9:23 AM

aishwarya rai?blur=25

On her birthday, we revisit some of Aishwarya's most memorable ads

Medha Jha Nov 1, 2022 2:30 PM


From Cadbury to Coca-Cola, many big brands are investing in Insta Reels

Medha Jha Nov 1, 2022 9:11 AM

Roger Federer?blur=25

A legacy built during an athlete's glory days won't go down after retirement, say experts

Medha Jha Sep 20, 2022 11:35 AM