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Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth
exchange4media Staff Feb 21, 2020 2:35 PM

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them
Shikha Paliwal Oct 25, 2019 9:14 AM

Brands are now looking at achieving substantial marketing objectives with influencer marketing
Venkata Susmita Biswas and Misbaah Mansuri Jul 17, 2017 7:40 AM

The language preference is based on a combination of the user interface language, watch history, and location. If you think that YouTube has identified the wrong language for you, you can change your language. Or you can simply watch more videos in your language, and YouTube will gradually correct itself
exchange4media Staff Dec 9, 2016 8:37 AM

The campaign borrows visual key elements from social networks to play with the online lifestyle of today's digitally savvy youth
exchange4media Staff Aug 11, 2014 8:00 AM

The music channel is believed to be pricing the Bollywood countdown show, MTunes Trending20, at a premium. Several more initiatives are in the pipeline
exchange4media Staff Aug 4, 2012 10:41 PM