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Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
Anuja Jain Jun 3, 2026 3:28 PM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental
Ganapathy Viswanathan May 21, 2026 8:00 AM
Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers
Shalinee Mishra May 12, 2026 9:15 AM
While conversations around credit and cultural acknowledgement continue, moments where Indian elements are clearly identified tend to generate strong online engagement
Vaishnavi Deshpande Apr 25, 2026 8:26 AM
Users question pricing, credit and use of traditional Indian craft
Vaishnavi Deshpande Apr 24, 2026 3:17 PM
A recent Instagram activity by Virat Kohli has yet again made social media move like never before, this time over a simple ‘like'
e4m Staff Apr 17, 2026 3:26 PM
Industry observers note that occasions are no longer just festivals or seasons; they now include frequent, personalised moments, helping brands engage consumers and boost purchases
Sunidhi Vijay Apr 9, 2026 8:45 AM
The issue arose during a recent Mumbai event, when Dwivedi posed a question to Yadav that included a comment about the dollar’s fluctuations
An unconventional design from Louis Vuitton’s latest collection has garnered attention for both its concept and pricing
Vaishnavi Deshpande Apr 7, 2026 3:06 PM
NASA confirms Earth images were shot on iPhone, while a floating Nutella jar during livestream turns into a viral moment
Vaishnavi Deshpande Apr 7, 2026 1:34 PM
Social media data shows a sharp spike in Ananya Birla’s following, which reportedly jumped from 485K to nearly 1.5 million after the RCB deal
Shalinee Mishra Mar 30, 2026 10:54 AM
Kamra accused Allahbadia of ‘milking’ the controversy while overlooking its wider consequences for the comedy community
Vaishnavi Deshpande Mar 26, 2026 2:35 PM
With Jameel Jamali trending online, brands are quick to adapt his now-viral line into playful, product-led posts
Vaishnavi Deshpande Mar 24, 2026 7:14 PM
The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box
Vaishnavi Deshpande Mar 24, 2026 6:50 PM
Nearly 200 protesters, including researchers, academics and AI safety advocates, took part in the march
e4m Staff Mar 24, 2026 3:56 PM
A morning jog between Finland’s President Alexander Stubb and Canada’s Prime Minister Mark Carney in London’s Hyde Park took an unexpected turn with a reference to ‘Dhurandhar’
e4m Staff Mar 18, 2026 4:15 PM
Bills from some restaurants in Hyderabad, Chennai and Bengaluru show how LPG shortages are being reflected as separate line-item charges on customer receipts
Vaishnavi Deshpande Mar 17, 2026 5:27 PM
While the brand credited Native American designers, social media users called out the resemblance to traditional Indian jhumka jewellery
Vaishnavi Deshpande Mar 10, 2026 7:42 PM
To mark International Women’s Day, diplomats recreated the viral ‘Dhurandhar’ trend, blending Bollywood flair with a tribute to the women working at the mission
Vaishnavi Deshpande Mar 10, 2026 2:49 PM
As advertising agencies adopt AI tools for trend forecasting, the industry faces a key question: algorithms can analyse trends, but can they truly understand cultural sentiment?
Aryendra Khan Mar 2, 2026 8:56 AM
A simple search for ‘Punch the Monkey’ now triggers a heart-filled animation, celebrating the viral baby macaque who has captured the internet’s heart
Vaishnavi Deshpande Feb 26, 2026 3:48 PM
In Rajasthan, an elderly man has caught the internet’s attention for appearing to deliver an order while riding a horse
e4m Staff Feb 23, 2026 7:22 PM
In his post, Goyal acknowledged that the company may not have provided the right environment or leadership for some people in the past
Vaishnavi Deshpande Feb 4, 2026 3:03 PM
Indian consumers now see pistachio not just as a garnish but as a rich, creamy hero ingredient. Digital exposure has eased trial, helping brands take it beyond niche audiences
Sunidhi Vijay Jan 31, 2026 8:31 AM
The trend was sparked by a viral clip from influencer Amulya Rattan, which drew backlash as many argued that public spaces are meant for everyone, not private filming
Vaishnavi Deshpande Jan 27, 2026 6:30 PM
The now-viral clip comes from German filmmaker Werner Herzog’s 19-year-old documentary, showing an Adélie penguin walking away from its colony
Vaishnavi Deshpande Jan 27, 2026 3:02 PM
The trend basically is sharing old photos, often featuring then-popular filters like Snapchat's dog ears or flower crowns, grainy selfies and glimpses of life from ten years prior
Vaishnavi Deshpande Jan 19, 2026 3:26 PM
The observation prompted a wide range of responses from users, many of whom shared personal anecdotes and explanations for the shift
Vaishnavi Deshpande Jan 16, 2026 8:12 PM
With generative AI tools becoming more accessible, social media creators are increasingly exploring prompt-based formats that enable rapid customisation and effortless sharing
Vaishnavi Deshpande Jan 16, 2026 5:17 PM
Canadian creator Caleb Friesen, living in India, questioned on social media why Indian sites are compared to global destinations instead of celebrated on their own
Vaishnavi Deshpande Jan 13, 2026 5:13 PM
Google further extended this engagement with a YouTube video showcasing global search trends for 'Stranger Things'
Vaishnavi Deshpande Jan 9, 2026 4:58 PM
At a pre-game show, ‘Bhangra Empire’ performed the film’s title track, and the video quickly went viral on social media
Vaishnavi Deshpande Jan 9, 2026 4:30 PM
Mirumi is developed by Yukai Engineering, a Tokyo-based robotics company renowned for designing emotionally engaging, playful robots rather than solely utilitarian machines
Vaishnavi Deshpande Jan 6, 2026 2:33 PM
ap’s Cafe launched its outlet at Dubai on New Year’s Eve, coinciding the launch with a high-profile time characterized by high footfall at the culinary and recreational spots within Dubai
Vaishnavi Deshpande Jan 2, 2026 3:08 PM
Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation
Soumya Gawri Dec 31, 2025 8:28 AM
The most shared videos depict Govinda’s Na’vi-style alter ego uttering his well-known comic dialogue, often loosely remembered online as “batti bujha intukle pintukle
e4m Staff Dec 23, 2025 2:42 PM
According to industry estimates, content seeding and meme amplification now consume 10-15% of film marketing budgets, up from under 5% pre-2020
Soumya Gawri Dec 23, 2025 8:33 AM
The trend, driven largely by Instagram creators, draws inspiration from the film’s espionage narrative and Ranveer Singh’s portrayal of an undercover operative
Vaishnavi Deshpande Dec 19, 2025 4:01 PM
South African singer Tyla made her India debut with performances at Mumbai’s MMRDA Grounds on December 7
Vaishnavi Deshpande Dec 9, 2025 3:17 PM
In his post, Vaibhav Chawla detailed his journey of building the company from the ground up
Vaishnavi Deshpande Dec 4, 2025 12:52 PM
‘Stranger Things’ mania reaches India with creative metro and billboard installations following London
Vaishnavi Deshpande Nov 28, 2025 3:56 PM
Google’s Sundar Pichai showcased Nano Banana Pro’s capabilities by creating a detailed Thanksgiving infographic
Chopra also criticised the way brands chase online reach over artistic credibility
e4m Staff Nov 27, 2025 5:21 PM
India has officially entered a new era of labour reform as the four long-pending labour codes, finally came into effect on 21 November 2025
e4m Staff Nov 27, 2025 4:15 PM
‘Mahavatar Narsimha’ is directed by Ashwin Kumar and produced by Kleem Productions
Vaishnavi Deshpande Nov 27, 2025 1:29 PM
Nora Fatehi teamed up with Shenseea for a powerful rendition of her new single on one of America’s biggest late-night stages
Vaishnavi Deshpande Nov 20, 2025 5:53 PM
Travis Scott’s CIRCUS MAXIMUS World Tour wrapped up its India leg with a concert at Mumbai’s Mahalaxmi Racecourse
Vaishnavi Deshpande Nov 20, 2025 3:39 PM