Although social media is a private space, influencers have the responsibility to exercise caution and due diligence, say industry observers

Kanchan Srivastava May 3, 2022 9:09 AM

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At e4m Game On Summit, a panel comprising gamers, creators & influencers shared that an effective marketing strategy is when influencer marketing is combined with the growing popularity of gamers

exchange4media Staff Mar 14, 2022 7:05 PM


Women are carving a niche for themselves in the online gaming space as gamers, streamers, game developers or entrepreneurs and that is helping to change the stereotypes, stakeholders say

Kanchan Srivastava Mar 10, 2022 8:36 AM


As part of the campaign, Snapdeal is encouraging women to create and share Instagram Reels and YouTube shorts talking about the women who inspired them

exchange4media Staff Mar 8, 2022 3:00 PM


Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM


We received 2 consumer complaints against Ranveer Singh, and 2 suo motu complaints each against Urvashi Rautela and Jacqueline Fernandez, said ASCI Secretary General Manisha Kapoor

Kanchan Srivastava Feb 1, 2022 8:45 AM


The campaigns and launches involved both national & international entities with an intent to reach out to all of India through myriad languages across cultures

exchange4media Staff Dec 8, 2021 8:42 AM

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Mansi Jain, GM and Vice President, Roposo and Commerce for Glance, shared the platform's strategy to build a creator-led live commerce business, which included the Shop 101 acquisition

Javed Farooqui Nov 26, 2021 8:37 AM

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The participants of this challenge stand a chance to win a trip to NASA, USA, and influencers including Prajakta Koli, Sejal Kumar, Bhuvan Bam, Adah sharma have already taken this challenge

exchange4media Staff Nov 22, 2021 4:22 PM


Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest hit

exchange4media Staff Nov 11, 2021 3:05 PM


By aligning micro-influencers together instead of established influencers, brands have managed to create a mammoth impact in a more cost-effective manner today

Kanchan Srivastava Nov 11, 2021 8:26 AM


Sirona has tied up with nearly 100 influencers and YouTubers including Karishma Mehta, Payal Banerjee, Sameera Sherief, Naveena and Janani Ashok Kumar, to spread the word among consumers

exchange4media Staff Oct 25, 2021 4:58 PM


Conceptualized by Wunderman Thompson, Gurugram, the campaign #PulseLapakChallenge is launched by influencers Avneet Kaur, Surbhi Samriddhi, and Abhishek Nigam

exchange4media Staff Oct 4, 2021 4:17 PM

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At the e4m Influencer Marketing Conference, Chandy, the MD of Duroflex, explained how local influencers and campaigns helped the brand grow its sales from smaller towns

exchange4media Staff Sep 20, 2021 8:47 AM

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Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra Pvt. Ltd., shares how a right influencer collaboration can do wonders for brands

Neha Bajaj Sep 8, 2021 3:35 PM


Several influencers and activists bashed the campaign after actress Sanjana Sanghi was featured on Humans of Bombay with the story of how she helped her 'selfless caretakers'

Mansi Sharma Jul 15, 2021 2:21 PM

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Guest Column: Communications consultant Ritwik Sharma shares why influencers today enjoy more trust than ads do among consumers

Ritwik Sharma Jul 9, 2021 1:40 PM

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The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce

exchange4media Staff Jun 14, 2021 7:24 PM


While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts

Mansi Sharma May 27, 2021 9:28 AM

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Conceptualised by Chimp&z Inc, the campaign draws parallels between the Vinod Hanos range and mothers by acknowledging them as superheroes

exchange4media Staff May 23, 2021 4:00 PM