Riyaz Aly, Faisal Shaikh, Arishfa Khan, Jannat Zubair Rahmani and Awez Darbar top earners

exchange4media Staff Jul 9, 2020 10:00 AM

The panel will also discuss the future of influencer marketing and the impact of COVID-19 on the industry

exchange4media Staff Jun 22, 2020 10:49 AM

The company said in a statement that by sharing ad revenue, Instagram wants to support content creators' investment on the platform

exchange4media Staff May 29, 2020 10:54 AM

According to industry experts, during these times of COVID-19 brands are ready with a thoughtful strategy for TikTok

Sanstuti Nath May 25, 2020 8:27 AM

According to data provided by LinkedIn, engagement on the platform related to coronavirus has increased sharply in recent weeks, with the uptrend rapidly increasing toward the end of February

Tasmayee Laha Roy May 22, 2020 9:23 AM

Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer

Christina Moniz May 7, 2020 8:38 AM

With a 12% increase in content consumption on smartphones, brands are spending close to 50% of digital marketing budgets on influencers

Christina Moniz May 5, 2020 8:32 AM

The social media platform has created unique brand experiences, bringing brands closer to their audiences

exchange4media Staff Apr 8, 2020 12:59 PM

Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM

The accounts of the influencers were blocked in July 2019 after an FIR was filed against them for inciting religious disharmony though a video

exchange4media Staff Mar 12, 2020 3:10 PM

A look at how Bacardi became synonymous with great music experience in India by partnering with the right kind of musicians to advocate their brand message

Noel Dsouza Feb 10, 2020 7:50 AM

OPPO collaborates with travel influencers Aakash Malhotra and Donal Bisht to capture the true essence of Chadar Trek and Leh with OPPO F15

exchange4media Staff Feb 9, 2020 6:00 PM

Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more

Anjali Thakur Jan 23, 2020 9:42 AM

Experts opine that the new decade will be ruled by advancements in technology, shift in influencer paradigm, the rise of micro-influencers and more

Nafisa Shaheen Jan 20, 2020 8:22 AM

Findings are based on Taboola’s analysis of open web search for Bollywood stars which included 50 mn readers, 40 thousand articles, 190 mn page views and 245 mn minutes of reading

exchange4media Staff Jan 15, 2020 9:26 AM

Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020

Harikrishnan Pillai Jan 3, 2020 8:50 AM

Archana Jain, MD & CEO of PR Pundit, explains how with the rise of influencer marketing, brands will foster a longer-term partnership with micro-influencers to drive home impact with authenticity

Archana Jain Dec 31, 2019 1:35 PM

Influencer marketing flourished in 2019, with brands making a beeline for popular-yet-relatable faces on social media

Shreshtha Verma Dec 27, 2019 9:00 AM

Janne Einola, Country Head, H& M, talks about the online retail business in the country, setting up hyperlocal stores, festive sales and more

Nafisa Shaheen Dec 5, 2019 9:14 AM

Sujit Patil, Vice President & Head of Corporate Brand & Communications, Godrej Group, shares his views on the role of AI and newer technologies in the PR and communications industry

Nafisa Shaheen Nov 14, 2019 5:27 PM