Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the business and its recovery strategies

exchange4media Staff Jan 7, 2021 8:36 AM

Conceptualized by AutumnGrey, the campaign ‘2020 ke Dost of the year’ gives people a chance to acknowledge these relationships

exchange4media Staff Jan 2, 2021 4:00 PM

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer

exchange4media Staff Nov 27, 2020 9:18 AM

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM

In a virtual session today, panellists will discuss the virtues of influencer marketing in today’s times and its role in brand building

exchange4media Staff Oct 23, 2020 9:05 AM

Top content creators from the MX TakaTak community get an exclusive opportunity to increase their fan following by millions

exchange4media Staff Oct 20, 2020 4:47 PM

Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, observes that combined with their appreciation for grassroots support, influencers know firsthand how important mutual growth is

Tiffany Delmore Oct 20, 2020 9:18 AM

The event will feature top streamers and gamers like Scout, Mortal, 8bit_Thug, Ghatak, Samay Raina, Kronten and others

exchange4media Staff Sep 21, 2020 1:01 PM

Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more

Nafisa Shaheen Sep 10, 2020 8:43 AM

Digi Osmosis has worked with over 2500 influencers on 200+ campaigns in the last 3 years

exchange4media Staff Sep 4, 2020 3:31 PM

This will be Sophia’s first-ever ambassadorship work with an agency

exchange4media Staff Aug 26, 2020 4:48 PM

Riyaz Aly, Faisal Shaikh, Arishfa Khan, Jannat Zubair Rahmani and Awez Darbar top earners

exchange4media Staff Jul 9, 2020 10:00 AM

The panel will also discuss the future of influencer marketing and the impact of COVID-19 on the industry

exchange4media Staff Jun 22, 2020 10:49 AM

The company said in a statement that by sharing ad revenue, Instagram wants to support content creators' investment on the platform

exchange4media Staff May 29, 2020 10:54 AM

According to industry experts, during these times of COVID-19 brands are ready with a thoughtful strategy for TikTok

Sanstuti Nath May 25, 2020 8:27 AM

According to data provided by LinkedIn, engagement on the platform related to coronavirus has increased sharply in recent weeks, with the uptrend rapidly increasing toward the end of February

Tasmayee Laha Roy May 22, 2020 9:23 AM

Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer

Christina Moniz May 7, 2020 8:38 AM

With a 12% increase in content consumption on smartphones, brands are spending close to 50% of digital marketing budgets on influencers

Christina Moniz May 5, 2020 8:32 AM

The social media platform has created unique brand experiences, bringing brands closer to their audiences

exchange4media Staff Apr 8, 2020 12:59 PM

Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM