influencers
According to industry experts, during these times of COVID-19 brands are ready with a thoughtful strategy for TikTok
According to data provided by LinkedIn, engagement on the platform related to coronavirus has increased sharply in recent weeks, with the uptrend rapidly increasing toward the end of February
Tasmayee Laha Roy May 22, 2020 9:23 AM
Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer
Christina Moniz May 7, 2020 8:38 AM
With a 12% increase in content consumption on smartphones, brands are spending close to 50% of digital marketing budgets on influencers
Christina Moniz May 5, 2020 8:32 AM
The social media platform has created unique brand experiences, bringing brands closer to their audiences
exchange4media Staff Apr 8, 2020 12:59 PM
Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value
Anjali Thakur Mar 31, 2020 8:32 AM
The accounts of the influencers were blocked in July 2019 after an FIR was filed against them for inciting religious disharmony though a video
exchange4media Staff Mar 12, 2020 3:10 PM
A look at how Bacardi became synonymous with great music experience in India by partnering with the right kind of musicians to advocate their brand message
Noel Dsouza Feb 10, 2020 7:50 AM
OPPO collaborates with travel influencers Aakash Malhotra and Donal Bisht to capture the true essence of Chadar Trek and Leh with OPPO F15
exchange4media Staff Feb 9, 2020 6:00 PM
Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more
Anjali Thakur Jan 23, 2020 9:42 AM
Experts opine that the new decade will be ruled by advancements in technology, shift in influencer paradigm, the rise of micro-influencers and more
Nafisa Shaheen Jan 20, 2020 8:22 AM
Findings are based on Taboola’s analysis of open web search for Bollywood stars which included 50 mn readers, 40 thousand articles, 190 mn page views and 245 mn minutes of reading
exchange4media Staff Jan 15, 2020 9:26 AM
Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020
Harikrishnan Pillai Jan 3, 2020 8:50 AM
Archana Jain, MD & CEO of PR Pundit, explains how with the rise of influencer marketing, brands will foster a longer-term partnership with micro-influencers to drive home impact with authenticity
Archana Jain Dec 31, 2019 1:35 PM
Influencer marketing flourished in 2019, with brands making a beeline for popular-yet-relatable faces on social media
Shreshtha Verma Dec 27, 2019 9:00 AM
Janne Einola, Country Head, H& M, talks about the online retail business in the country, setting up hyperlocal stores, festive sales and more
Nafisa Shaheen Dec 5, 2019 9:14 AM
Sujit Patil, Vice President & Head of Corporate Brand & Communications, Godrej Group, shares his views on the role of AI and newer technologies in the PR and communications industry
Nafisa Shaheen Nov 14, 2019 5:27 PM
With fans that run into thousands and even millions on social media platforms, these young creators are making a splash in the influencer industry. Meet the digital celebrities empowering brands
Shikha Paliwal Oct 31, 2019 8:21 AM
At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand
exchange4media Staff Oct 14, 2019 8:25 AM
As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association
Shikha Paliwal Jul 25, 2019 7:38 AM
