Several influencers and activists bashed the campaign after actress Sanjana Sanghi was featured on Humans of Bombay with the story of how she helped her 'selfless caretakers'

Mansi Sharma Jul 15, 2021 2:21 PM

Guest Column: Communications consultant Ritwik Sharma shares why influencers today enjoy more trust than ads do among consumers

Ritwik Sharma Jul 9, 2021 1:40 PM

The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce

exchange4media Staff Jun 14, 2021 7:24 PM

While presently in its infancy, the industry shows great potential, but concerns about kids' mental health and safety can't be ignored, say experts

Mansi Sharma May 27, 2021 9:28 AM

Conceptualised by Chimp&z Inc, the campaign draws parallels between the Vinod Hanos range and mothers by acknowledging them as superheroes

exchange4media Staff May 23, 2021 4:00 PM

Several mom bloggers, beauty & lifestyle experts, and television actresses were brought onboard as part of the campaign

exchange4media Staff May 1, 2021 8:18 AM

Where some have drawn criticisms for being ignorant about the seriousness of the pandemic, celebs like Sonu Sood and Pat Cummins are being praised for doing their bit in the fight against coronavirus

Ruhail Amin Apr 29, 2021 9:01 AM

COO Sinha explains how the AI-powered influencer management platform generates algorithms to meet brands' requirements around several touchpoints like follower count, location, engagement rate, etc.

Mansi Sharma Apr 6, 2021 8:50 AM

The We Don't Stop campaign conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances

exchange4media Staff Mar 30, 2021 4:51 PM

The channel is a hub where people can head in their leisure/‘bored’ times and create innovative content

exchange4media Staff Mar 12, 2021 1:03 PM

The campaign aims to cover the urban audiences of major 15 cities of India, where poor air causes the greatest number of respiratory health issues

exchange4media Staff Mar 1, 2021 6:32 PM

With this collaboration, Syska is aiming to move forward with its proposition of being the perfect companion for its millennial and Gen Z target audience

exchange4media Staff Feb 24, 2021 12:25 PM

This will ensure that consumers don't confuse the advertised content with user-generated ones

exchange4media Staff Feb 22, 2021 8:49 AM

A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users

Javed Farooqui Feb 22, 2021 8:40 AM

Panelists agreed that brands have to be creative in identifying which influencer represents the values of the brand

exchange4media Staff Feb 15, 2021 5:06 PM

The brand has associated with 20 influencers where they are initiating a trend through a transition video with their version of #HeartbeatChallenge

exchange4media Staff Feb 13, 2021 4:00 PM

Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be

Neha Puri Feb 10, 2021 8:41 AM

The platform will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

exchange4media Staff Feb 2, 2021 5:35 PM

With its new feature, one can book a personalized video message for their loved ones from their favorite celebrities across multiple creative circuits

exchange4media Staff Jan 21, 2021 1:46 PM

For the campaign, the brand has collaborated with influencers like Kusha Kapila, Aashna Malani, Niki Mehra and Saloni Sehra

Aakar Patel & exchange4media Staff Jan 19, 2021 3:13 PM