COO Sinha explains how the AI-powered influencer management platform generates algorithms to meet brands' requirements around several touchpoints like follower count, location, engagement rate, etc.

Mansi Sharma Apr 6, 2021 8:50 AM

The We Don't Stop campaign conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances

exchange4media Staff Mar 30, 2021 4:51 PM

The channel is a hub where people can head in their leisure/‘bored’ times and create innovative content

exchange4media Staff Mar 12, 2021 1:03 PM

The campaign aims to cover the urban audiences of major 15 cities of India, where poor air causes the greatest number of respiratory health issues

exchange4media Staff Mar 1, 2021 6:32 PM

With this collaboration, Syska is aiming to move forward with its proposition of being the perfect companion for its millennial and Gen Z target audience

exchange4media Staff Feb 24, 2021 12:25 PM

This will ensure that consumers don't confuse the advertised content with user-generated ones

exchange4media Staff Feb 22, 2021 8:49 AM

A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users

Javed Farooqui Feb 22, 2021 8:40 AM

Panelists agreed that brands have to be creative in identifying which influencer represents the values of the brand

exchange4media Staff Feb 15, 2021 5:06 PM

The brand has associated with 20 influencers where they are initiating a trend through a transition video with their version of #HeartbeatChallenge

exchange4media Staff Feb 13, 2021 4:00 PM

Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be

Neha Puri Feb 10, 2021 8:41 AM

The platform will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

exchange4media Staff Feb 2, 2021 5:35 PM

With its new feature, one can book a personalized video message for their loved ones from their favorite celebrities across multiple creative circuits

exchange4media Staff Jan 21, 2021 1:46 PM

For the campaign, the brand has collaborated with influencers like Kusha Kapila, Aashna Malani, Niki Mehra and Saloni Sehra

Aakar Patel & exchange4media Staff Jan 19, 2021 3:13 PM

Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the business and its recovery strategies

exchange4media Staff Jan 7, 2021 8:36 AM

Conceptualized by AutumnGrey, the campaign ‘2020 ke Dost of the year’ gives people a chance to acknowledge these relationships

exchange4media Staff Jan 2, 2021 4:00 PM

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer

exchange4media Staff Nov 27, 2020 9:18 AM

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience

Nafisa Shaheen Oct 27, 2020 8:45 AM

In a virtual session today, panellists will discuss the virtues of influencer marketing in today’s times and its role in brand building

exchange4media Staff Oct 23, 2020 9:05 AM

Top content creators from the MX TakaTak community get an exclusive opportunity to increase their fan following by millions

exchange4media Staff Oct 20, 2020 4:47 PM

Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, observes that combined with their appreciation for grassroots support, influencers know firsthand how important mutual growth is

Tiffany Delmore Oct 20, 2020 9:18 AM