TVF appoints Ishita Mookherjee as AVP, Corporate Communications and Marketing
Prior to joining TVF, she served as Global Lead – Corporate Communications at PDS Limited
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Published: Jun 11, 2026 1:08 PM | 1 min read
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- The Viral Fever (TVF) has appointed Ishita Mookherjee as Assistant Vice President of Corporate Communications and Marketing.
- Mookherjee will lead brand building initiatives and enhance corporate communications and marketing strategies at TVF.
- She aims to implement outcome-based marketing approaches and align brand messaging with business objectives by collaborating with cross-functional teams.
- With over 20 years of experience in the entertainment, media, and advertising sectors, Mookherjee previously held a position at PDS Limited and has worked with notable organizations like Sony Pictures Networks India and GroupM.
The Viral Fever (TVF) has appointed Ishita Mookherjee as AVP, Corporate Communications and Marketing.
In her new role, Mookherjee will lead brand building initiatives at The Viral Fever while strengthening the company’s corporate communications and marketing strategies. She will also focus on leveraging outcome-based marketing approaches and work closely with cross-functional teams to align brand messaging and marketing efforts with broader business objectives.
Drawing on over two decades of experience across the entertainment, media, and advertising industries, Mookherjee brings expertise in communications planning, business strategy, and employer branding.
Prior to joining TVF, she served as Global Lead – Corporate Communications at PDS Limited. Over the course of her career, she has held roles across organisations including Sony Pictures Networks India, True North Co, GroupM, Hungama, and others.
With extensive experience across communications and marketing functions, Mookherjee is expected to contribute to strengthening TVF’s brand positioning and advancing its integrated communications agenda.
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