Varman M joins Himalaya Wellness as Head – Media & Digital, Planning & Investment Strategy

Varman M has joined Himalaya Wellness Company as Head, Media & Digital Planning & Investment Strategy.

In his new role, Varman will be responsible for driving Himalaya’s end-to-end media and digital strategy, spanning media planning, investments, performance marketing and long-term capability building. He will work closely with brand, business and agency partners to align media investments with business outcomes, while deepening the company’s data-led and insight-driven approach to marketing communications.

Varman brings with him close to two decades of experience across media strategy, investment, digital marketing and large-scale brand building, with a career that spans leading consumer brands and top media agencies.

Prior to joining Himalaya Wellness Company, he served as Head, Media & Digital Marketing at Zydus Wellness, where he led media transformation initiatives across categories and portfolios, focusing on efficiency, innovation and measurable impact.

Before Zydus Wellness, Varman was General Manager – Media Planning & Investment Strategy at Body Cupid Pvt Ltd, overseeing media investments for WOW Skin Science, WOW Life Science and Body Cupid. In this role, he was instrumental in defining high-impact media investment frameworks aimed at maximising ROI across traditional and digital platforms, while supporting the rapid growth ambitions of the brands.

Varman’s association with Himalaya spans over five years earlier in his career, when he was Media Manager at The Himalaya Drug Company. During this tenure, he headed the media function across TV, print, radio, digital, content marketing, activations and brand PR, reporting directly to the business leadership. He played a key role in evolving Himalaya’s integrated media planning approach and was closely involved in landmark associations and celebrity partnerships, including collaborations with Virat Kohli, Rishabh Pant, Royal Challengers Bangalore and the ICC, as well as innovative IPL-linked campaigns.

His professional journey also includes stints at Madison World and GroupM’s MEC, where he handled media investment, buying and strategy for marquee clients such as Cadbury, OREO, TVS, Flipkart and Accenture. He began his career in marketing and media roles at Sun TV Network and Chandamama India Ltd.