Muthoot Finance brings back 'Vishwaas Ki Tijori’ campaign at Mahakumbh

Under the campaign, the company has created a specialised, highly-secure, free-of-cost locker facility for devotees

by e4m Staff
Published: Jan 23, 2025 7:21 PM | 2 min read

Muthoot Finance has revived its ‘Muthoot Finance Vishwaas Ki Tijori’ campaign at Mahakumbh 2025. The campaign has returned after six years.

Under the campaign, the company has created a specialised, highly-secure, free locker facility so that devotees can keep their belongings safe there while they perform the rituals.

Abhinav Iyer, Senior General Manager - Marketing & Strategy at The Muthoot Group, shared information about the campaign in a LinkedIn post.

“#Mahakumbh returns after 144 years & Muthoot Finance hashtag#VishwaasKiTijori after 6 years.

Buoyed by the overwhelming response in 2019, we are super excited to launch “Muthoot Finance Vishwaas Ki Tijori” for the 2nd time at Mahakumbh 2025 in hashtag#Prayagraj!

Considering devotees mainly visit Kumbh to have a holy dip in the पवित्र त्रिवेणी संगम (sacred confluence of 3 rivers - Maa Ganga, Maa Yamuna and Maa Saraswati); we at hashtag#MuthootFinance realised that leaving their personal belongings unattended at ghats or riverbanks before the dip, was a key challenge faced by them.

To help solve this, we decided to create a specialised, highly-secure, free locker facility so that devotees can experience the same level of safety, security, care & personal attention that they do while pledging their emotional asset (invaluable gold jewellery) with us, at any of our 7000+ branches.

Thus, the idea of Vishwaas Ki Tijori that took birth at Ardh Kumbh, 2019 has taken a much bigger & grander avatar in Prayagraj Mahakumbh 2025!”