muthoot-finance
Abhinav Iyer, Senior General Manager- Marketing & Strategy, The Muthoot Group, shares with e4m the idea behind the ‘Sunheri Soch’ campaign, what Amitabh Bachchan lends to the initiative, and more
Chehneet Kaur Mar 16, 2026 9:11 AM
The newly launched advertising film captures this thought by linking gold to dreams, progress, and financial confidence.
e4m Staff Dec 15, 2025 5:21 PM
Abhinav Iyer, Muthoot Finance’s Senior GM - Marketing & Strategy, shares how Sunehri Soch grew from a testimonial consumer campaign into a movement inspiring empowerment, while driving company growth
Simran Sabherwal and Anushka Roy Choudhary Oct 23, 2025 9:07 AM
The series returns with a star-studded, AI-powered film, telling the inspiring story of a tiffin service owner's journey to a cloud kitchen empire, proving how gold loans can fuel dreams.
e4m Staff Sep 9, 2025 12:32 PM
Industry observers suggest that this pitch will see intense competition, given the account size and the visibility associated with the brand
e4m Staff Apr 5, 2025 10:45 AM
With actress Madhuri Dixit as the narrator, the initiative shares inspiring real-life stories of actual Muthoot Finance Gold Loan customers who turned their dreams into reality
e4m Staff Mar 25, 2025 12:46 PM
The two-film campaign will continue throughout the fourth quarter of FY25 across platforms
Under the campaign, the company has created a specialised, highly-secure, free-of-cost locker facility for devotees
e4m Staff Jan 23, 2025 7:21 PM
Abhinav Iyer, Senior GM – Marketing and Strategy at Muthoot Finance, discusses the company’s new campaign, customer trust, offerings beyond gold and more
Ruhail Amin Oct 28, 2024 12:24 PM
Abhinav Iyer, Senior General Manager-Marketing and Strategy at The Muthoot Group tells e4m about the campaign's core consumer insight of 'trust' as a USP
Sohini Ganguly Jun 25, 2024 2:54 PM
Dixit was onboarded as Brand Ambassador earlier this year
exchange4media Staff Aug 21, 2023 11:34 AM
The 360-degree campaign is named ‘Kholiye Khushiyon Ki Tijori!’
exchange4media Staff Jan 7, 2023 9:26 AM
Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023
exchange4media Staff Dec 31, 2022 7:05 PM
The agency also won the OOH mandate for Muthoot Forex for the Kochi market
exchange4media Staff Nov 7, 2022 11:36 AM
The most appealing and creative ad campaigns that impressed us between October 1 and 15 of 2022
exchange4media Staff Oct 19, 2022 9:08 AM
The campaign created by Maitri Advertising features the brand’s new mascot ‘Goldman’
exchange4media Staff Oct 15, 2022 7:49 AM
In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring Madhuri Dixit
exchange4media Staff Feb 18, 2022 11:33 AM
The integrated campaign will be seen across television, print, outdoor, internet and point of sale, besides other mediums
exchange4media Staff Feb 4, 2022 12:45 PM
George died in his New Delhi home after a fall, according to reports
exchange4media Staff Mar 6, 2021 8:37 AM
Mr. Iyer, Head of Marketing & Strategy, Muthoot Finance, was speaking in a webinar organized by the Dainik Bhaskar group in association with exchange4media
exchange4media Staff Jan 29, 2021 9:00 AM
This service enables customers to avail a gold loan without stepping out of his/her home
exchange4media Staff Jul 1, 2020 4:49 PM
The integrated campaign is a series of different TVCs which will be rolled out on digital platforms as well as across traditional media
exchange4media Staff May 16, 2020 8:06 AM