Muthoot Finance’s latest Garv Ka Parv campaign tells story of Howrah fashion designer
With actress Madhuri Dixit as the narrator, the initiative shares inspiring real-life stories of actual Muthoot Finance Gold Loan customers who turned their dreams into reality
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Published: Mar 25, 2025 12:46 PM | 1 min read
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Muthoot Finance, a gold loan NBFC, has come back with MuthootFinance #SunheriSoch Season-3: Garv Ka Parv campaign.
With actress Madhuri Dixit as the narrator, the initiative shares inspiring real-life stories of actual Muthoot Finance Gold Loan customers who turned their dreams into reality with their sheet determination & timely support.
This fifth and last story is about a young woman from Howrah with a strong passion for fashion designing and a stronger urge to surge ahead! Despite financial challenges, Soni has transformed her talent into a thriving clothing business, thanks to the support from Muthoot Finance.
Aptly titled ‘Soni jee ki soni kahani’, the story narrates how by unlocking her household gold and availing a gold loan from Muthoot, Soni has not only opened her own boutique in the marketplace but also made it a big and has given employment to many enterprising women like her!
Sharing details about the story Abhinav Iyer, Senior General Manager - Marketing & Strategy at The Muthoot Group, in LinkedIn post shared, “Today, her hashtag#SunheriSoch has not just secured her & her family’s future but is also inspiring many other aspiring youngsters to dare to dream and act to achieve!”
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