Ajinkya Rahane joins Fanoz as brand ambassador amid IPL 2025

Rahane’s commitment to uplifting the cricketing community aligns perfectly with Fanoz’s vision of recognizing fans as the heartbeat of sports

by e4m Staff
Published: Mar 24, 2025 5:39 PM | 2 min read

Fanoz has announced Ajinkya Rahane as its official brand ambassador. The cricketing stalwart and captain of defending champions Kolkata Knight Riders (KKR) joins Fanoz in its mission to revolutionize fan engagement by bringing immersive, real-world experiences to sports lovers across India, stated a press release.

Ajinkya Rahane’s association with Fanoz is a natural fit. Known for his calm leadership, consistency, and deep respect for the sport, Rahane has always been a player who connects with fans on and off the field. His commitment to uplifting the cricketing community aligns perfectly with Fanoz’s vision of recognizing fans as the heartbeat of sports. Rebranded from PlayCKC earlier this year, Fanoz is on a mission to transform passive viewership into interactive, rewarding experiences.

“There are two hearts of the sports ecosystem: the athlete and the fan. While the industry has focused on players, fans have not received their due, often being reduced to mere spectators. Fanoz is here to change that. With Ajinkya joining us, we have a leader who embodies the spirit of the game and understands the power of fan engagement,” said Swapnil Manish, Co-founder & CEO of Fanoz.

Anuradha Sinha, Co-founder & COO, added, “Ajinkya is the perfect ambassador for Fanoz - not just because of his cricketing excellence, but because he represents the values of sportsmanship, integrity, and fan connection. Together, we are bringing fans into the heart of the action.”