ipl-2025
The study spanning five leading brands revealed insights into how audiences engage with ads during live sports across Linear TV (LTV), Connect TV (CTV) and Mobile
e4m Staff Nov 25, 2025 3:34 PM
Tata IPL 2025 saw JioStar grow to 300 million subscribers, with 425+ advertisers with 270+ debutants across 40 unique categories, says a report released by the network
e4m Staff Jun 25, 2025 12:59 PM
In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament and its broader implications
Sunidhi Vijay Jun 23, 2025 9:13 AM
Brands like Swiss Beauty and Zouk blended cricket with culture to target the cricket league's female audience
Shalinee Mishra Jun 7, 2025 8:53 AM
The 61.8 crore figure reflects the cumulative views amassed throughout the match
As per a TAM Sport report, while the count of advertising brands grew 28% from last year, the number of product categories remained consistent across both seasons
e4m Staff Jun 3, 2025 12:29 PM
According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising stands at approx Rs 250 CPM for open targeting
Aditi Gupta May 30, 2025 8:24 AM
Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume
e4m Staff May 12, 2025 8:35 AM
During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season
According to sources, teams are now reporting a 15–20% year-on-year jump in sponsorship earnings. Team sponsorship earnings this IPL season have surged over 30% compared to 2024 figures
Aditi Gupta May 1, 2025 8:50 AM
According to a TAM Report on IPL advertising, mouth freshener was the top advertiser category with 13% share, followed by biscuits and e-commerce at 10% each
e4m Staff Apr 14, 2025 3:23 PM
Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts
Aditi Gupta Apr 14, 2025 8:47 AM
The Campa Wali Zidd campaign starring the actor will make its debut during the high-profile IPL season
e4m Staff Apr 12, 2025 9:43 AM
To stand out in the IPL chatter, marketers need to bring a blend of creativity and precision with content that resonates not just creatively but in terms of relevance, say industry heads
Shantanu David Apr 11, 2025 8:00 AM
According to CrispInsight-Kadence report, Virat Kohli and MS Dhoni top fan charts; RCB and MI command regional loyalty
e4m Staff Apr 10, 2025 7:03 PM
This partnership cements Royals’ position as the first and only IPL franchise to deeply integrate artificial intelligence and deep-tech across its player scouting, training, and performance programs
e4m Staff Apr 10, 2025 12:36 PM
A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season
With MoEngage, Punjab Kings will now automate customer journeys across multiple touchpoints
e4m Staff Apr 8, 2025 12:55 PM
The campaign, developed by Saatchi & Saatchi India, features Rohit Sharma, Hardik Pandya and Suryakumar Yadav
Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their presence in the tournament
e4m Staff Apr 7, 2025 11:57 AM
The film captures a bride preparing for her big day, a blend of excitement, anticipation, and the pressure to look her best, much like a cricketer
e4m Staff Apr 7, 2025 10:29 AM
In the cricket season, betting and fantasy platforms have been going big on ads, raising red flags in a high-stakes game of attention, legality, and visibility
Chehneet Kaur and Sunidhi Vijay Apr 7, 2025 9:33 AM
Dwijendra Parashar, Head of Marketing, Rajasthan Royals, shares exclusive insights into the team’s AI-heavy investments and innovative fan engagement strategies
Jagruti Verma Apr 4, 2025 9:29 AM
By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance
Shantanu David and Chehneet Kaur Apr 4, 2025 9:07 AM
Television advertising for IPL 18 has seen a rise in the number of categories and advertisers compared to IPL 17, as per TAM Sports‘ recent report
Brands need to rethink the marketing playbook for cross-screen experiences since second-screen behaviour has the potential to deliver high ROI and measurable results, point out strategists
Shantanu David Apr 1, 2025 8:50 AM
According to JioHotstar, digital viewership of the first 3 matches stood 40% higher than last season
e4m Staff Mar 28, 2025 3:15 PM
As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing is a natural evolution of fan engagement and lend a new dimension
Shalinee Mishra Mar 28, 2025 8:47 AM
The partnership will offer extensive brand visibility across Mumbai Indians' key assets, including team merchandise, advertisements, digital campaigns, and fan engagement initiatives
e4m Staff Mar 27, 2025 2:41 PM
Rising production costs, shifting consumer preferences, and the increasing role of digital channels are causing auto brands to restrategise their IPL budgets, say experts
Shantanu David and Chehneet Kaur Mar 26, 2025 9:10 AM
The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen
e4m Staff Mar 25, 2025 4:29 PM
The brand has released a special anthem emphasising how adequate sleep and rest boosts performance
e4m Staff Mar 25, 2025 3:25 PM
Neelima Burra, CMO of Luminous Power Technologies, shares how the brand took center stage with the placement in Rajasthan Royals’ jersey - a prime real estate for sponsorships
Shalinee Mishra Mar 25, 2025 11:31 AM
Fans can participate in a nationwide contest and win tickets to Punjab Kings matches and merchandise as part of the campaign
e4m Staff Mar 25, 2025 9:51 AM
Hyper-personalised ads, interactive formats, and multi-screen strategies are set to redefine brand engagement this IPL season, share industry heads
Shantanu David and Jagruti Verma Mar 25, 2025 9:17 AM
Rahane’s commitment to uplifting the cricketing community aligns perfectly with Fanoz’s vision of recognizing fans as the heartbeat of sports
e4m Staff Mar 24, 2025 5:39 PM
Monetization of private messaging apps has long been a challenge for tech giants, but IPL 2025 might be the moment where WhatsApp finally proves its worth as an advertising powerhouse
Shantanu David and Sunidhi Vijay Mar 24, 2025 9:30 AM
Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need to spark conversations
Jagruti Verma Mar 24, 2025 8:42 AM
Furlenco will be Royal Challengers Bengaluru’s Official Furniture Partner
e4m Staff Mar 20, 2025 4:28 PM
IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, influencer content, and real-time trends, share observers
Chehneet Kaur and Sunidhi Vijay Mar 20, 2025 9:11 AM
As per industry reports and pundits, brands are expected to invest heavily in influencer partnerships with demand surging for interactive, one-tap content
Shalinee Mishra Mar 19, 2025 8:58 AM
Mirchi listeners will enjoy real-time match updates, expert analysis, and exclusive interviews with RR players. Gaana will amplify this experience by offering specially curated playlists
e4m Staff Mar 18, 2025 1:40 PM
This year, ConfirmTkt's brand logo will be prominently displayed on the sleeve of RCB’s official and training jerseys
e4m Staff Mar 18, 2025 1:08 PM
With IPL’s digital reach hitting 550-600 million in 2024, the partnership between JioHotstar and Nielsen is promising to provide brands with unprecedented transparency and actionable insights
Shantanu David and Chehneet Kaur Mar 17, 2025 9:14 AM
Advertising on IPL allows Google to reach new digital users and can be a proactive step to remind advertisers of its market share, say domain experts
Shantanu David Mar 13, 2025 8:40 AM
Among the brands are - My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums up and Google Search
e4m Staff Mar 12, 2025 12:01 PM
Olio will launch exclusive Rajasthan Royals-themed activations, including stadium branding, a flagship sports café, IPL-inspired menu additions, and digital campaigns
e4m Staff Mar 11, 2025 12:25 PM