My11Circle launches ‘Circle Mein Aaja’ campaign for IPL 2025

My11Circle, a fantasy sports platform of Games24x7, is set to amplify the excitement with its latest campaign, ‘Circle Mein Aaja’.

Speaking on the launch, Saroj Panigrahi, Chief Operating Officer, Games24x7, said, “Everything we do is centered around our users and their love for the game. We continuously innovate to make our platform more immersive and rewarding for players.

TATA IPL is more than just a tournament — it’s an emotion that unites millions, and with our latest campaign, we’re taking that passion to the next level. By tapping into nostalgia and fan-favorite moments in a fresh, dynamic way, we’re creating an experience that transports users into the ultimate fantasy cricket universe. Our comprehensive 360-degree marketing strategy — spanning strategic partnerships on and off the field, including TV, digital, and beyond — is designed to deepen user engagement throughout the IPL season and strengthen our brand.”

‘Circle Mein Aaja’ – Bringing Fans Closer to the IPL Action

The ‘Circle Mein Aaja’ campaign is brought to life through six engaging ad films, each headlined by a cricketing superstar. The campaign features My11Circle's existing brand ambassadors and cricket sensations such as Sourav Ganguly, Shubman Gill, Mohammed Siraj, Ruturaj Gaikwad, Rinku Singh, and Yashasvi Jaiswal. Conceptualized by Vasan Bala and brought to life by the creative agency The Script Room, each film in the campaign presents a unique and surreal moment where a player is unexpectedly transported into a fan’s fantasy team.

My11Circle has further strengthened its ambassador lineup by onboarding an exciting mix of international and domestic players, including Phil Salt, Marco Jansen, Travis Head, Nicholas Pooran, Trent Boult, and T. Natarajan. These players will also appear in the ‘Circle Mein Aaja’ campaign, enhancing its star-studded appeal.

Bringing a 90s classic back to life, the campaign features a reimagined version of “Aaja Meri Gaadi Mein Baith Jaa,” the beloved melody originally sung by Anu Malik. For this campaign, the legendary composer has specially recorded a fresh rendition, “Aaja Mere Circle Mein Aaja”, which serves as a nostalgic and catchy soundtrack that stays with the audience long after the film ends.

As a 360-degree marketing campaign, ‘Circle Mein Aaja’ will be launched across television, OTT and social media channels, further amplified through collaborations with renowned celebrities like Saurabh Shukla, Rannvijay Singha, Abhishek Banerjee, Durgesh Kumar to maximize reach and engagement.