IPL News 2021
While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then
Kanchan Srivastava 13 hours ago
This feature endeavours to enrich the match streaming experience of the visually impaired, or elderly by envisioning the match through the commentary for them
exchange4media Staff 1 day ago
As per TAM advertising report, while the number of categories in the seventh week of IPL 15 increased by 9%, advertisers’ count went up by 11% & no. of brands by 16% compared to the previous season
exchange4media Staff May 17, 2022 8:01 AM
The cricket body said the move has been taken due to requests from various interested parties
exchange4media Staff May 13, 2022 10:31 AM
According to media reports, Google’s parent company has procured documents related to the bid from BCCI
exchange4media Staff May 12, 2022 11:55 AM
Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL
Shantanu David May 11, 2022 11:48 AM
Yes, say experts, who reason that there are enough big brands between traditional and new-age categories that will spend on IPL irrespective of the pricing
Javed Farooqui May 3, 2022 8:42 AM
According to some media experts the viewership decline is not alarming and the auction will still see a bidding war
Javed Farooqui Apr 29, 2022 9:02 AM
Glance users can watch videos, including candid behind-the-scenes shows with the Delhi Capitals, clips of funny moments with their players, scenes from the locker room and more
exchange4media Staff Apr 28, 2022 4:36 PM
As per TAM Sports-IPL data, Tata Neu, Meesho, Spotify, Winzo Games and Fog feature among the top new brands during the first 31 matches of IPL 15
Sonam Saini Apr 25, 2022 8:21 AM
Bisht, interim CEO of Delhi Capitals, talks about how the IPL franchise doubled its revenues over the last 2 years, its growth plans and the road ahead
Mansi Sharma Apr 21, 2022 7:54 AM
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns
Javed Farooqui Apr 19, 2022 8:47 AM
Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players
exchange4media Staff Apr 18, 2022 12:05 PM
IPL is a valuable media property for the brand as it works in a low-involvement category, says Gulf Oil India MD & CEO Ravi Chawla
Mansi Sharma Apr 18, 2022 8:22 AM
Schneider Electric will work with Rajasthan Royals to find ways of making the game of cricket more sustainable
exchange4media Staff Apr 14, 2022 11:21 AM
The partnership aims to support environment-friendly practices in agriculture and raise awareness
exchange4media Staff Apr 12, 2022 12:33 PM
The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats
exchange4media Staff Apr 11, 2022 2:50 PM
PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on the tournament
Kanchan Srivastava Apr 8, 2022 9:14 AM
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year
Sonam Saini Apr 8, 2022 8:44 AM
The council found that the promo glorifies violation of traffic rules
exchange4media Staff Apr 7, 2022 5:21 PM
