IPL News
Hotstar IPL

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences

Misbaah Mansuri 18 hours ago

IPL

While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability to make it happen in a tough market scenario

Ruhail Amin 1 day ago

Bharatpe

The brand is spending Rs 15-20 crore on the campaign that is expected to run across mediums throughout the IPL and festive season

Neeta Nair Oct 19, 2020 9:06 AM

IPL 2020

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

sanjog gupta

The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints

Naziya Alvi Rahman Oct 15, 2020 8:40 AM

Disney Hotstar

Manoj Tiwary, Laxmi Ratan Shukla, Boria Majumdar, Gautam Bhattacharya, Sanjeeb Mukherjea, Saradindu Mukherjee and Debasis Dutta to brighten up all matches with their expert views

exchange4media Staff Oct 8, 2020 3:59 PM

IPL

Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’

exchange4media Staff Oct 5, 2020 3:05 PM

swiggy

Swiggy Instamart will also host engaging contests on digital and social channels in partnership with RCB to celebrate fans' passion for their team

exchange4media Staff Sep 29, 2020 3:20 PM

dailyhunt

The partnership manifests as an exclusive hub on the Dailyhunt platform, giving users access to original CSK content packed with team photos, vignettes and videos

exchange4media Staff Sep 29, 2020 3:03 PM

IPL 2020

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

Sehwag

The former Indian opener will share his views on the ongoing IPL in Viru Ki Baithak

exchange4media Staff Sep 26, 2020 8:00 PM

appolo

As a part of this association, Delhi Capitals players have put brand APL Apollo logo on the front of their jerseys

exchange4media Staff Sep 24, 2020 7:30 PM

kotak

Official Team Partner of Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad

exchange4media Staff Sep 24, 2020 5:51 PM

IPL 2020

Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season

Tasmayee Laha Roy Sep 23, 2020 9:10 AM

cricbuzz

The brand, in association with WATConsult, released the film on digital platforms

exchange4media Staff Sep 22, 2020 3:43 PM

IPL

The match was played between Mumbai Indians and Chennai Super Kings on September 19

exchange4media Staff Sep 22, 2020 3:03 PM

itc

The brand will take forward its thought of #ALotCanHappenInside further in this tournament

exchange4media Staff Sep 21, 2020 6:36 PM