IPL News 2021

cricket

While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then

Kanchan Srivastava 13 hours ago

IPL

This feature endeavours to enrich the match streaming experience of the visually impaired, or elderly by envisioning the match through the commentary for them

exchange4media Staff 1 day ago

IPL

As per TAM advertising report, while the number of categories in the seventh week of IPL 15 increased by 9%, advertisers’ count went up by 11% & no. of brands by 16% compared to the previous season  

exchange4media Staff May 17, 2022 8:01 AM

IPL

The cricket body said the move has been taken due to requests from various interested parties

exchange4media Staff May 13, 2022 10:31 AM

Google

According to media reports, Google’s parent company has procured documents related to the bid from BCCI

exchange4media Staff May 12, 2022 11:55 AM

Gaming

Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL

Shantanu David May 11, 2022 11:48 AM

IPL

Yes, say experts, who reason that there are enough big brands between traditional and new-age categories that will spend on IPL irrespective of the pricing

Javed Farooqui May 3, 2022 8:42 AM

IPL

According to some media experts the viewership decline is not alarming and the auction will still see a bidding war

Javed Farooqui Apr 29, 2022 9:02 AM

glance

Glance users can watch videos, including candid behind-the-scenes shows with the Delhi Capitals, clips of funny moments with their players, scenes from the locker room and more

exchange4media Staff Apr 28, 2022 4:36 PM

IPL

As per TAM Sports-IPL data, Tata Neu, Meesho, Spotify, Winzo Games and Fog feature among the top new brands during the first 31 matches of IPL 15

Sonam Saini Apr 25, 2022 8:21 AM

Vinod Bisht

Bisht, interim CEO of Delhi Capitals, talks about how the IPL franchise doubled its revenues over the last 2 years, its growth plans and the road ahead

Mansi Sharma Apr 21, 2022 7:54 AM

ipl

Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns

Javed Farooqui Apr 19, 2022 8:47 AM

Nestle Munch

Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players

exchange4media Staff Apr 18, 2022 12:05 PM

Ravi Chawla

IPL is a valuable media property for the brand as it works in a low-involvement category, says Gulf Oil India MD & CEO Ravi Chawla

Mansi Sharma Apr 18, 2022 8:22 AM

RR

Schneider Electric will work with Rajasthan Royals to find ways of making the game of cricket more sustainable

exchange4media Staff Apr 14, 2022 11:21 AM

UPL Ltd Logo

The partnership aims to support environment-friendly practices in agriculture and raise awareness

exchange4media Staff Apr 12, 2022 12:33 PM

Batt:RE

The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats

exchange4media Staff Apr 11, 2022 2:50 PM

IPL

PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on the tournament

Kanchan Srivastava Apr 8, 2022 9:14 AM

IPL

According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year

Sonam Saini Apr 8, 2022 8:44 AM