IPL News
While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences
While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability to make it happen in a tough market scenario
The brand is spending Rs 15-20 crore on the campaign that is expected to run across mediums throughout the IPL and festive season
Neeta Nair Oct 19, 2020 9:06 AM
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
Misbaah Mansuri Oct 19, 2020 8:22 AM
The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints
Naziya Alvi Rahman Oct 15, 2020 8:40 AM
Manoj Tiwary, Laxmi Ratan Shukla, Boria Majumdar, Gautam Bhattacharya, Sanjeeb Mukherjea, Saradindu Mukherjee and Debasis Dutta to brighten up all matches with their expert views
exchange4media Staff Oct 8, 2020 3:59 PM
Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’
exchange4media Staff Oct 5, 2020 3:05 PM
Swiggy Instamart will also host engaging contests on digital and social channels in partnership with RCB to celebrate fans' passion for their team
exchange4media Staff Sep 29, 2020 3:20 PM
The partnership manifests as an exclusive hub on the Dailyhunt platform, giving users access to original CSK content packed with team photos, vignettes and videos
exchange4media Staff Sep 29, 2020 3:03 PM
Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging
Ruhail Amin Sep 29, 2020 9:19 AM
The former Indian opener will share his views on the ongoing IPL in Viru Ki Baithak
exchange4media Staff Sep 26, 2020 8:00 PM
As a part of this association, Delhi Capitals players have put brand APL Apollo logo on the front of their jerseys
exchange4media Staff Sep 24, 2020 7:30 PM
Official Team Partner of Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad
exchange4media Staff Sep 24, 2020 5:51 PM
The brand has been associated with T20 franchisees since 2016
exchange4media Staff Sep 23, 2020 3:19 PM
Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season
Tasmayee Laha Roy Sep 23, 2020 9:10 AM
The campaign comprises several films which will be featured across media platforms
exchange4media Staff Sep 22, 2020 4:48 PM
The idea was conceptualized by Rapido and brought to life by Magix Engage
exchange4media Staff Sep 22, 2020 4:33 PM
The brand, in association with WATConsult, released the film on digital platforms
exchange4media Staff Sep 22, 2020 3:43 PM
The match was played between Mumbai Indians and Chennai Super Kings on September 19
exchange4media Staff Sep 22, 2020 3:03 PM
The brand will take forward its thought of #ALotCanHappenInside further in this tournament
exchange4media Staff Sep 21, 2020 6:36 PM
