The Senior Vice-President of the fantasy cricket platform sheds light on the fan engagement campaigns, connecting with consumer base through IPL and its creative strategies

Kanchan Srivastava Apr 3, 2023 8:55 AM


The title sponsors of Lucknow Super Giants has unveiled multiple campaigns and initiatives to engage fans and players

exchange4media Staff Mar 30, 2023 1:26 PM


The company has brought out three campaigns: 'Bade Se Bada’, ‘Locker Room Stories’, and ‘Out of the Park’

exchange4media Staff Mar 30, 2023 11:43 AM


Some of the other cricketers who endorse the brand are Sourav Ganguly Shubman Gill, Mohammed Siraj and Ruturaj Gaikwad

exchange4media Staff Mar 14, 2023 4:11 PM


Sourav Ganguly and Shubman Gill star in the 3-film campaign for the season

exchange4media Staff Oct 17, 2022 3:40 PM


Recently, My11Circle has also signed 3-year deal with Lucknow Super Giants franchise as the official title sponsor

exchange4media Staff May 20, 2022 1:01 PM


The three-year deal will see My11Circle logo featuring on the Lucknow team jersey

exchange4media Staff Jan 7, 2022 9:13 AM

Mohammed Siraj?blur=25

Siraj joins the ranks of Saurav Ganguly, Ajinkya Rahane, VVS Laxman and Ranveer Singh

exchange4media Staff Oct 28, 2021 1:57 PM

IPL ads?blur=25

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

Ranveer Singh?blur=25

The Bollywood actor, along with cricketers Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6

exchange4media Staff Apr 1, 2021 12:44 PM

Ajinkya Rahane?blur=25

The cricketer's appointment comes ahead of the Indian T20 League beginning on April 9, 2021, as the company is all set to launch a new campaign as a tribute to cricket-lovers

exchange4media Staff Mar 23, 2021 12:33 PM


If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle

Raushni Bhagia Mar 12, 2021 8:22 AM

VVS laxman - my11circle?blur=25

Laxman will be making his fantasy cricket team and play directly with sports enthusiasts on My11Circle

exchange4media Staff Feb 16, 2021 12:57 PM

sourav ganguly?blur=25

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11

exchange4media Staff Dec 23, 2020 12:24 PM


The LPL is scheduled to kick-off from 26th November till December 16, 2020

exchange4media Staff Nov 17, 2020 12:25 PM

my11 circle avik das kanungo?blur=25

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter

Misbaah Mansuri Oct 27, 2020 8:14 AM


The new series of commercials will run across live cricket both on Star Sports Television and Hotstar

exchange4media Staff Sep 17, 2020 3:55 PM