IPL 2025 hits 1.19 billion reach with 537 million on TV & 652 million on digital: JioStar

JioStar, in partnership with Media Partners Asia (MPA), released its TATA IPL 2025: A Year of Firsts report at the APOS conference, organised by MPA in Bali. JioStar transformed the IPL experience across both linear and digital.

“TATA IPL 2025 was a season where the lines between sport, storytelling, and shared experiences truly blurred. It wasn’t just about broadcasting matches - it was where creativity, culture and commerce converged, with fan connections at the heart of it all. At JioStar, we set out to make every screen feel personal, every interaction meaningful, and every moment unforgettable. From deep consumer journeys to a rich spectrum of viewing experiences, this was a celebration of fandom in all its forms. The real success of the IPL isn’t measured in numbers, but in the moments that moved millions,” said Sanjog Gupta, CEO – Sports & Live Experiences, JioStar.

Highlights from IPL 2025

Scale

• 19B total reach: 537MN on TV and 652MN on digital - TATA IPL 2025 on JioStar Network recorded the biggest reach ever
• 47% of IPL viewers on Star Sports were women
• The IPL Final attracted 426M (189MN on TV and 237MN on digital) reach during the final
• JioHotstar grew to 300 million subscribers; 1.04BN app downloads on Android
• 2M peak concurrency
• 235 million reach on Connected TV
• 417 million reach on mobile phones
• 514BN minutes of tournament watch-time
• 129 million viewers watched on Star Sports HD
• 840 billion minutes watch-time

Engagement

• MaxView 3.0 used by 30% of mobile viewers
• Regional language feed growth YoY: Hindi: 31%; Telugu: +87%; Tamil: +52%; Kannada: +65%; Bengali: +34%; Haryanvi: 47%
• 83B social interactions
• 44% of TATA IPL viewers on mobile experienced the thrill of 'Jeeto Dhan Dhana Dhan' play-along game

Brand

• It was a Year of the Advertisers on JioStar, with 425+ advertisers; 270+ debutants across 40 unique categories
• From market leaders to challengers, 32 brands across 9 categories leveraged Nielsen's third party measurement