Schneider Electric launches integrated marketing campaign for switches and sockets

The campaign combines digital storytelling, on-ground activations and retailer outreach

by e4m Staff
Published: Jan 23, 2025 4:24 PM | 2 min read

Schneider Electric

Schneider Electric has launched an integrated marketing campaign for its Miluz Zeta Range of Switches and Sockets.

“This campaign empowers families to make informed choices for modern living. Designed and manufactured in India, the Miluz Zeta range redefines contemporary lifestyles by seamlessly blending cutting-edge technology, sleek aesthetics, and unparalleled durability tailored for Indian conditions,” the company said.

Rajat Abbi, Vice President- Global Marketing, Chief Marketing Officer, Schneider Electric, Greater India, stated, “At Schneider Electric, we believe that innovation and responsibility go hand in hand. The Miluz Zeta range symbolizes a new era in modern living—where convenience, intelligence, and sustainability converge to address real-world problems. This initiative is part of our broader strategy to use creative and impactful touchpoints—such as digital storytelling, on-ground activations, and retailer outreach—to engage with customers meaningfully and strengthen our commitment to a smarter, more sustainable future.

The campaign also boasts a powerful film that not only raise awareness but also inspires action.”

Sumati Sahgal, Vice President, Retail, Schneider Electric India, added, “The Miluz Zeta range represents a transformative leap in enabling consumers to blend style, lifestyle, and sleekness with healthier living. This campaign showcases our dedication to effortlessly combining technology with aesthetics, offering consumers a genuinely modern lifestyle. Featuring exciting innovations like the Vertical Switch Plate setup, the Miluz Zeta range reflects Schneider Electric's core values—innovation driven by sustainability.”

As part of its approach, Schneider Electric prominently placed its unique hoardings in high-traffic locations like Cyber Hub, Gurgaon, bringing Miluz ZeTa’s next gen capabilities of AQI monitor to life, and thus showcasing its role in promoting healthier indoor environments. The brand is also extensively leveraging digital marketing channels along with a captivating brand film that highlights the Miluz ZeTa’s features in a relatable family setting, underscoring its role in fostering smarter lifestyles.

To further drive success of this campaign, Schneider Electric is creating unique customer experiences that includes market storming in all key electrical markets in India along with retailer meets in major electrical markets, aimed at driving engagement among key stakeholders.