wedding-season
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
Brands that previously relied on one-time influencer posts are moving towards long-term creator partnerships, say experts
Shalinee Mishra Dec 3, 2025 9:18 AM
With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle
Sunidhi Vijay Nov 24, 2025 9:20 AM
The campaign, created by The Ridikulus, launches ahead of the wedding season
e4m Staff Nov 22, 2025 9:02 AM
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
Sunidhi Vijay and Soumya Gawri Nov 17, 2025 8:29 AM
Marketers are finding new ways to capture the ‘shaadi spirit’ and make their products part of India’s wedding conversations
Shalinee Mishra Nov 5, 2025 8:19 AM
The brand’s new campaign celebrates young, diverse couples and their pursuit of comfort, connection and happiness in every moment
e4m Staff Dec 24, 2024 1:55 PM
Swiggy Instamart has introduced exclusive designer ‘lifafas’ with 10-minute delivery
e4m Staff Dec 14, 2024 9:36 AM
While traditional media channels like television and print remain crucial for reaching wedding consumers, there is also a growing shift towards digital media, say experts
Shalinee Mishra Nov 27, 2024 9:09 AM
The ad film captures the essence of Indian weddings, showcasing six makeup looks
The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand
There will be special editions for Christmas, New Year, Weddings and Valentine’s Day comprising exclusive content packages
NATIVE CONTENT Dec 19, 2023 4:02 PM
The campaign talks of festive looks and the excitement of getting dressed for the wedding season
exchange4media Staff Oct 11, 2022 2:28 PM
The #ManyavarAaGaya campaign revolves around the curiosity and excitement of the grand appearance by the Dulha along with the hook step that is set to become a trend in no time
exchange4media Staff Nov 16, 2021 3:45 PM
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season
Mansi Sharma Nov 9, 2021 8:22 AM
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign
Mansi Sharma Jul 22, 2021 8:06 AM