Date-wise News
Sachdeva joins from AdGlobal360 where he was the Associate Account Director
Previously, NPCI had permitted WhatsApp Pay to expand its UPI user base in a phased manner
e4m Staff Dec 31, 2024 4:53 PM
Delhi SG Pipers will display Somany Ceramics’ name on the collars of the men's and women's team jerseys
e4m Staff Dec 31, 2024 4:26 PM
Prior to this, Mili Kapoor was with Philips as Consumer Marketing Leader
e4m Desk Dec 31, 2024 11:51 AM
In rural areas, the FMCG sector has witnessed a significant slowdown due to rising inflation, shows Kantar FMCG Pulse report
e4m Staff Dec 31, 2024 11:36 AM
As per the Rediffusion ‘Hits of the Year’ survey, opening of the Ram Mandir, quick commerce, Ratan Tata and D. Gukesh topped the research findings
e4m Staff Dec 31, 2024 9:57 AM
Guest column: Akhil Almeida, Head of Marketing at Bandhan Life Insurance, writes about how brands have moved beyond selling policies turning once-dry insurance talk into meaningful experiences
Akhil Almeida Dec 31, 2024 9:23 AM
2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp
Shantanu David Dec 31, 2024 9:11 AM
Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing
Soumya Gawri Dec 31, 2024 9:05 AM
As the year comes to a close, we look back at the leadership movements that made headlines
Chehneet Kaur Dec 31, 2024 9:04 AM
By 2025, AI tools are expected to redefine how brands choose, collaborate with, and evaluate influencers
Shalinee Mishra Dec 31, 2024 8:55 AM