Levi’s onboards Alia Bhatt as Global Brand Ambassador
According to the brand, the company is expand its women’s portfolio and leading the shift towards expressive, style-led, comfort-first fits
by
Published: Sep 5, 2025 12:14 PM | 1 min read
Follow Us
The Levi’s brand has onboarded Alia Bhatt as its new Global Brand Ambassador.
Alia shared, “For me, a pair of jeans is never just a pair of jeans - it’s something you live in and make your own. Our relationship with our denims is so personal, but in a way, it also connects us all. Across countries and across generations, denim is about celebrating who you really are. Levi’s has always been at the heart of this global movement, and I’m thrilled to now be a part of it as their brand ambassador.”
“Alia Bhatt’s influence transcends film and fashion, she shapes conversations,” says Hiren Gor, Managing Director, South Asia-Middle East and Africa, Levi Strauss & Co. “As we grow our women’s portfolio and lead the shift towards expressive, style-led, comfort-first fits, Alia brings cultural cred ibility and style authority. Together, we’re reinforcing Levi’s® as the most relevant and desirable denim brand.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News