Renault India kick starts road-safety initiative with SIAM SAFE

‘National Road Safety Week’ is a week-long initiative starting from April 23 to April 30, 2018 across all Renault dealerships in India to promote road safety

e4m by exchange4media Staff
Updated: Apr 23, 2018 1:33 PM

In a bid to spread awareness on road safety, Renault, the European automotive brand in India, has initiated a National Road Safety Week in association with India’s apex automobile industry body SIAM-SAFE (Society of Indian Automobile Manufacturers-Society of Automotive Fitness and Environment) across the country from April 23 – April 30. In line with this year’s theme of ‘SADAK SURAKSHA-JEEVAN RAKSHA, Renault India will conduct road safety awareness campaigns in all Renault dealerships across the country. Renault has also organized car safety checkups.

National Road Safety Week will focus on the importance and need to follow traffic rules, including traffic lights, speed limits, pedestrian crossing rules, and wearing seat-belts while driving a car, amongst others. Activities such as education programs for drivers, training workshops and modules aiming to increase road safety awareness among school children would also be part of this road safety week.
During this week-long initiative, Renault India’s network of dealerships across India will interact with customers to increase awareness on road safety, highlight the major causes for road accidents and the best ways to prevent them. The activities include displaying safety banners, road signs, distribution of pamphlets related to road safety. The dealerships will also screen road safety films in their customer lounges and will also organize rallies to encourage more people to obey traffic rules.

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