Date-wise News

Conceptualised and designed by WATConsult, the ‘Beat the Crave’ campaign was launched for the new Saffola Active Slimming Nutri-Shake and aims to help consumers adapt a healthy lifestyle

exchange4media Staff Apr 30, 2018 7:47 PM

Times Now?blur=25

A landmark initiative of Times Network, the Karnataka NOW Conclave 2018 will address the most pertinent issues related to government initiatives, policy reforms, state economy, growth opportunities, science and innovation, and many other topics which will empower common people to determine their present and future.

exchange4media Staff Apr 30, 2018 7:30 PM


With 4 Gold, 7 silver, 5 bronze and 1 finalist wins, Mathrubhumi brought home a whopping 16 metals, under its various brands including MB daily, Club FM, MB News & Online vertical, demonstrating its creative prowess that surely matches up to the group’s business growth momentum.

exchange4media Staff Apr 30, 2018 7:18 PM

Ben 10?blur=25

Premiering on April 29, 2018, exclusively on Cartoon Network, Ben will be seen battling the bad guys armed with the incredible omni-enhanced powers!

exchange4media Staff Apr 30, 2018 6:47 PM


To establish its modular advantage, the brand challenged its long-standing brand ambassador MS Dhoni to assemble the Desertstorm air cooler in 3 minutes, which he completed it in 90 seconds.

exchange4media Staff Apr 30, 2018 6:46 PM


Given the brand’s ambition to expand its current offerings and increase footprint across the country, Chumbak found in Ogilvy a partner to build its long-term brand positioning and identity.

exchange4media Staff Apr 30, 2018 5:47 PM


The films conceptualized by Lowe Lintas Bangalore capture the gush of emotions a father goes through when he realizes that it is almost time to say goodbye to his daughter, as she prepares to start her new life.

exchange4media Staff Apr 30, 2018 4:36 PM


Banerjee had quit Hindustan Times in December last year as National Affairs Editor to focus on his book on Odisha’s Chief Minister Naveen Patnaik

Nishant Saxena Apr 30, 2018 4:28 PM


Hosted by actor Rajeev Khandelwal, this candid show allows the audience get a glimpse into their favourite celebrity's life journey, as they share heartwarming stories of motivation, struggle and nostalgia.

exchange4media Staff Apr 30, 2018 4:11 PM


The campaign, a first major branding exercise to create brand differentiation and recall amongst the consumers, has been designed by Dentsu Impact

exchange4media Staff Apr 30, 2018 2:14 PM


The innovation titled ‘What happens when a newspaper goes Freestyle?’, has been attempted perhaps for the first time in the world

exchange4media Staff Apr 30, 2018 1:51 PM


Eric Salama is reportedly in talks with banks and private equity firms about a split from parent company WPP

exchange4media Staff Apr 30, 2018 12:25 PM


In an exclusive conversation with exchange4media, Mahendra Mohan Gupta, Chairman and Managing Director, Jagran Prakashan, spoke about the growing relevance of print in India, challenges in practicing independent journalism and dealing with the rising cost of print publishing

Ruhail Amin Apr 30, 2018 9:00 AM


Facebook doubled ad revenue, 85% of Google's revenue came from ads, Amazon saw 139% ad revenue growth, 50% of Twitter's ad revenue came from video

Venkata Susmita Biswas Apr 30, 2018 8:59 AM


Star won the IPL telecast rights from BCCI in September 2017 at a whopping price of Rs 16,347.5 crore. Most experts predicted that the network would take two to three years to break even the cost

Naziya Alvi Rahman Apr 30, 2018 8:58 AM


Continuing from last week's column, this week, Singh lists the precise points that make for viral content

Shubhranshu Singh Apr 30, 2018 8:57 AM

Brand Factory?blur=25

In an attempt to celebrate Mumbai's spirit Brand Factory's latest post which is part of their latest #MadeForMumbai campaign couldn't get its message across

exchange4media Staff Apr 30, 2018 8:56 AM


Malayala Manorama and Mathrubhumi share the Advertiser of the Year award. The announcements were made at a grand function held at Le Meridien Kochi

Neethu Mohan Apr 30, 2018 8:55 AM


As reported by e4m last week, Shipra Srivastava has come on board as National Marketing Head while Soela Joshi is named Associate Vice President – IP

exchange4media Staff Apr 30, 2018 8:54 AM