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Susmita is a digital marketing reporter at exchange4media. She writes on latest developments in the ever-changing world of digital media and in-depth stories on all things advertising.

As of December 5, one million units of Carvaan has been sold since its launch. Carvaan contributes nearly half of Saregama’s music revenue.

Venkata Susmita Biswas 4 days ago

Stakeholders of the influencer economy agree that the attempts to clean up the ecosystem or ‘drain the swamp’ are welcome, but not enough.

Venkata Susmita Biswas 26-November-2018

Ezetap co-founder and CEO, Abhijit Bose, has been appointed as the WhatsApp India head on Thursday

Venkata Susmita Biswas 22-November-2018

Now completing a decade, GOZOOP has successfully acquired four agencies - Red Digital, iThink, 56 Blue Lights and HAT Media

Venkata Susmita Biswas 21-November-2018

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas 20-November-2018

Padamsee created some of India’s most iconic ads - Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril Girl, the Kamasutra couple, and Hamara Bajaj. 

Venkata Susmita Biswas 19-November-2018

Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas 16-November-2018

Chillout: The CEO and Co- Founder of White Rivers Media is a foodie and loves long walks, unplanned vacations and music

Venkata Susmita Biswas 27-October-2018

Advertisers are spending on digital to run branding campaigns in addition to sales driven performance campaigns.

Venkata Susmita Biswas 24-October-2018

WPP is taking the Personal Data Protection Bill very seriously and urging marketers and its partners to start preparing for the day the law is implemented

Venkata Susmita Biswas 22-October-2018

Ahead of a speculated e-commerce launch, Google has been enumerating the various reasons people should look up products they want to buy on Google Search rather than across multiple e-commerce sites

Venkata Susmita Biswas 19-October-2018

The Mumbai-based agency was founded in 2017 by Sreeraman Thiagarajan, Rushabh Vasa and Uppal Shah

Venkata Susmita Biswas 18-October-2018

The ad film house launched by Harshik Suraiya, Chintan Pandav, and Vinit Bhatt completes one year

Venkata Susmita Biswas 16-October-2018

Ad women's The Collective in the process of formulating action plan for independent body to address sexual harassment.

Venkata Susmita Biswas 12-October-2018

Two Editors of The Pioneer and founder of ad agency Happy mcgarrybowen, have been named in the #MeToo movement. Women want to quit toxic work environments

Venkata Susmita Biswas 11-October-2018

TOI Hyderabad Editor sent on Administrative Leave, Gautam Adhikari resigns as a senior fellow of a think tank, Ashish Bhasin writes to all DAN employees and more

Venkata Susmita Biswas 10-October-2018

Some agencies and media organisations say they are looking into the allegations made against their employees.

Venkata Susmita Biswas 09-October-2018

Aggarwal had joined Marico Limited in 2015 as CMO. Until a new CMO is appointed MD and CEO, Saugata Gupta, will oversee marketing initiatives of the company.

Venkata Susmita Biswas 08-October-2018

Flipkart to deliver over 3 million personalised digital ads over the course of the three week campaign that began last week

Venkata Susmita Biswas 08-October-2018