Authors

Susmita reports on marketing and digital media at exchange4media. She writes on all the new and exciting developments the world of marketing, advertising, and digital media.

gully boy

Vishal Ramchandani, Head of Marketing for Excel Entertainment, tells exchange4media all about the considerations of the production house for marketing 'Gully Boy'.

Venkata Susmita Biswas Mar 12, 2019 9:05 AM

jigar rambhia

Rambhia, National Director - Sports, Wavemaker India, has been associated with IPL since its inception in 2008. He talks to exchange4media about all things sports and IPL

Venkata Susmita Biswas Mar 11, 2019 8:22 AM

Sunil Kataria

Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, and Chairman, The Indian Society of Advertisers talks about the challenges and opportunities of the connected world

Venkata Susmita Biswas Mar 11, 2019 8:05 AM

IndicashATM

The acute lack of ATMs in semi-urban and rural India has led to the RBI incentivising White Label ATMs by allowing them to earn revenue from advertising. Here is how they are doing it

Venkata Susmita Biswas Mar 6, 2019 9:40 AM

IPL2019

The IPL, which is in its 12th year this year, is expected to deliver greater numbers in 2019 on the back of stronger infrastructure, affordable data costs, and an engaging experience on Hotstar.

Venkata Susmita Biswas Mar 4, 2019 8:51 AM

Matt Brocklehurst Google

Brocklehurst, Google APAC's programmatic and platforms marketing lead, talks about the trends and growth drivers of programmatic advertising in India

Venkata Susmita Biswas Feb 26, 2019 8:17 AM

Sumeet Narang Bajaj

Sumeet Narang, Head of Urbanite Business Unit talks to exchange4media about Bajaj Auto's journey from Hamara Bajaj to the World's Favourite Indian

Venkata Susmita Biswas Feb 25, 2019 8:26 AM

Parle Rola Cola

Siddharth Sai G on February 14 tweeted to Parle Products requesting the FMCG major to bring back his favourite cola-flavoured candy

Venkata Susmita Biswas Feb 20, 2019 8:37 AM

DHLTVC

Sandeep Juneja, Vice President - Commercial, DHL Express India, talks to exchange4media about the challenges of advertising a logistics brand to consumers

Venkata Susmita Biswas Feb 19, 2019 7:55 AM

gopa kumar

Gopa Kumar, EVP, Isobar India, speaks about the current status of the digital media industry in India, Isobar’s focus areas for 2019, and more

Venkata Susmita Biswas Feb 13, 2019 7:55 AM

Shalini Girish

Shalini Girish, Director of Marketing, Google India, tells us more about how Google tools such as Google My Business are empowering SMBs in India

Venkata Susmita Biswas Feb 12, 2019 9:13 AM

Hotstar

For Rs 50 crore, Star India will give the advertiser the option of choosing between mid-roll and/or pre-roll ads, social media branded cards, or the gaming feature of Watch n’Play

Venkata Susmita Biswas Feb 6, 2019 8:21 AM

Jaipur Rugs

Jaipur Rugs, a 40-year-old social enterprise uses Google My Business, Google Ads, social media tools, and an e-commerce portal to drive sales

Venkata Susmita Biswas Feb 4, 2019 8:12 AM

Sidharth Rao

Dentsu Webchutney, one of India's leading digital agencies, was founded in 1999 by Sidharth Rao and Sudesh Samaria. The agency will turn 20 this year.

Venkata Susmita Biswas Jan 29, 2019 8:26 AM

iDreamEducationfounders

iDream Education, a social ed-tech start-up, has been using Google Ads to reach schools and foundations that may be interested in using the company's tools and tech solutions for education

Venkata Susmita Biswas Jan 28, 2019 8:16 AM

Hotstar

Cricket enthusiasts will now have the option of posting comments, interacting with experts who will also comment on Hotstar, take part in polls, and invite friends to join the fun

Venkata Susmita Biswas Jan 21, 2019 8:39 AM

ChannapatnaToymaker

Suhel Parvez set up a Google Business webpage four years ago and now has completely done away with middlemen in his business and directly deals with customers.

Venkata Susmita Biswas Jan 18, 2019 8:26 AM

Uniqlo

The Japanese fashion retailer has chosen Shantanu, ex-Senior Brand Manager at Procter & Gamble, Greater China, to head its India marketing operations

Venkata Susmita Biswas Jan 17, 2019 8:13 AM

PrasoonJoshi

Joshi, CEO and CCO McCann Worldgroup India and Chairman, McCann Worldgroup Asia Pacific, spoke to exchange4media on the agency model, lack of diversity on international award juries and more.

Venkata Susmita Biswas Jan 14, 2019 8:24 AM

TsarWatch

Co-Founder of Tsar Watches tells exchange4media how he implemented digital tools & techniques that he learnt on Google Primer app

Venkata Susmita Biswas Jan 11, 2019 8:24 AM