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Venkata Susmita Biswas

Principal Correspondent

Saurabh Varma is INOX Leisure CMO

Varma was a film director and film marketing consultant between 2009 and now.

Pune to Malaysia and beyond: DViO Digital's Multi-Country Strategy

Sowmya Iyer, founder & CEO says DViO Digital is all set to take on the South East Asia market in 2018

Tata Capital Bullish on Digital; Ropes in Abonty Banerjee as Chief Digital Officer

Kaushik Chakraborty, SVP & Head - Online Sales,Digital Marketing & Alternate Channels, UTI Mutual Fund, has joined the the team as VP - Digital.

No new entry from Medulla Communications at Cannes in 2018

The agency is nominating the Last Laugh campaign, which won in 2017, into the Creative Effectiveness Lions category

Ambuja Cements: Master of the humble-brag

Ambuja Cements ranked no. 2 globally by the Carbon Disclosure Project, the company declared this with its brand of full-page financial results ads

GroupM Report Predicts Inflation in Digital Inventory Cost in 2018

In 2018, 42% of online ad spend from India will be on video ads and 12 of all digital advertising will be programmatic, GroupM predicts

RAW Pressery sets aside 7-8 per cent of revenue for marketing

Smritika Sharma, Chief Marketing Officer, RAW Pressery, talks to e4m about the company's media spends, brand strategy and more

India will see hockey stick growth in programmatic: CDO, Mindshare South Asia

Vinod Thadani, Chief Digital Officer, Mindshare South Asia, talks to exchange4media on all the digital hot topics: programmatic, blockchain, data priv...

Q1: Amazon - the next big medium for advertisers, Twitter's 50% ad revenue came from video

Facebook doubled ad revenue, 85% of Google's revenue came from ads, Amazon saw 139% ad revenue growth, 50% of Twitter's ad revenue came from video

Can brands take a political stand?

Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

There's a new Amul in town! It's team BBH India and BookMyShow

BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky charac...

Spotlight: Will a sluggish 2017 impact India's contingent to Cannes in 2018?

Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards...

Advertisers Find Hotstar's Adserve To Be A Formidable Tool But for One Drawback

Analytics features such as Audience Planning and Campaign Reporting are not yet available in the Beta version but should be available soon

The Ad Club may reduce entry barriers for ABBYs to boost participation

Entry barriers such as participation fee and especially the cost to create videos that summarise the entry hold agencies back from taking part.

Advertisers Look Outwards as FB says No to Third-Party Data

Facebook shut down the use of data from third-party data partners like Acxiom, Epsilon and Experian in the wake of the scandal

Millennials are not wedded to big brands, they flirt with many things: CCO, L&K S&S

Delna Sethna talks to exchange4media on gender equality, shrinking budgets, digital era and more

We support the next wave of the OTT space: Country Sales Manager, Media, Akamai Technologies

Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more

Zuckerberg has Loyal Friends in India who won't #DeleteFacebook

Indian users are comfortable with sharing personal information and are unaware of the possible scope of misuse of such data, say experts

Advertisers hurt with Facebook but not breaking up

Facebook is being accused of overlooking a data breach by Cambridge Analytica, a British political consulting firm.

Cambridge Analytica data breach: Advertisers see no reason to stay away from Facebook in India

For most advertisers and marketers, the Facebook Cambridge Analytica incident is a lesson worth learning from

Will Cambridge Analytica Data Abuse make brands 'distrust' FB?

Brand safety concerns are at an all-time high with digital platforms. Could this be the tipping point for brands to shun Facebook?

No hike in ad rates on Facebook after Newsfeed Rejig

The impact of the algorithm change has resulted in a significant drop in organic reach and engagement

Data shows women are not news-averse, upto 44% women watch it

Women’s viewership of news channels is around 44 per cent during a huge news event like elections or demonetisation, says BARC data

In a first, ABBYs takes the OOH route to invite entries

For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them...

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