Authors

Susmita is a digital marketing reporter at exchange4media. She writes on latest developments in the ever-changing world of digital media and in-depth stories on all things advertising.

Siddharth Sai G on February 14 tweeted to Parle Products requesting the FMCG major to bring back his favourite cola-flavoured candy

Venkata Susmita Biswas 2 days ago

Sandeep Juneja, Vice President - Commercial, DHL Express India, talks to exchange4media about the challenges of advertising a logistics brand to consumers

Venkata Susmita Biswas 3 days ago

Gopa Kumar, EVP, Isobar India, speaks about the current status of the digital media industry in India, Isobar’s focus areas for 2019, and more

Venkata Susmita Biswas 1 week ago

Shalini Girish, Director of Marketing, Google India, tells us more about how Google tools such as Google My Business are empowering SMBs in India

Venkata Susmita Biswas 1 week ago

For Rs 50 crore, Star India will give the advertiser the option of choosing between mid-roll and/or pre-roll ads, social media branded cards, or the gaming feature of Watch n’Play

Venkata Susmita Biswas 06-February-2019

Jaipur Rugs, a 40-year-old social enterprise uses Google My Business, Google Ads, social media tools, and an e-commerce portal to drive sales

Venkata Susmita Biswas 04-February-2019

Dentsu Webchutney, one of India's leading digital agencies, was founded in 1999 by Sidharth Rao and Sudesh Samaria. The agency will turn 20 this year.

Venkata Susmita Biswas 29-January-2019

iDream Education, a social ed-tech start-up, has been using Google Ads to reach schools and foundations that may be interested in using the company's tools and tech solutions for education

Venkata Susmita Biswas 28-January-2019

Cricket enthusiasts will now have the option of posting comments, interacting with experts who will also comment on Hotstar, take part in polls, and invite friends to join the fun

Venkata Susmita Biswas 21-January-2019

Suhel Parvez set up a Google Business webpage four years ago and now has completely done away with middlemen in his business and directly deals with customers.

Venkata Susmita Biswas 18-January-2019

The Japanese fashion retailer has chosen Shantanu, ex-Senior Brand Manager at Procter & Gamble, Greater China, to head its India marketing operations

Venkata Susmita Biswas 17-January-2019

Joshi, CEO and CCO McCann Worldgroup India and Chairman, McCann Worldgroup Asia Pacific, spoke to exchange4media on the agency model, lack of diversity on international award juries and more.

Venkata Susmita Biswas 14-January-2019

Co-Founder of Tsar Watches tells exchange4media how he implemented digital tools & techniques that he learnt on Google Primer app

Venkata Susmita Biswas 11-January-2019

Flashed yesterday: Banerjee ex-EVP Marketing for Vodafone takes on the role of Director- Global Sales Organisation (GSO) at Facebook India.

Venkata Susmita Biswas 10-January-2019

Robertson will work on Landor’s clients in India and Sri Lanka

Venkata Susmita Biswas 09-January-2019

In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets.

Venkata Susmita Biswas 07-January-2019

The print campaign that began on January 5 comes as a response to the Supreme Court’s decision to revive the class-action suit against the company

Venkata Susmita Biswas 05-January-2019

Matrika Gupta, of the famous Ram Asrey sweet shop in Lucknow, takes us through the success story of the small town sweet shop that embraced digital advertising three years ago

Venkata Susmita Biswas 04-January-2019

Take a look at what industry experts think will define digital advertising in 2019

Venkata Susmita Biswas 03-January-2019