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Venkata Susmita Biswas

Principal Correspondent

Decoding Big Bazaar's Online to Offline Strategy

Pawan Sarda, Group Head, Digital, Future Group, tells us all about the role that digital marketing plays in bringing consumers into stores

Encouraging FMCG ad spends indicate healthy growth for Adex in 2018

FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year

YouTube Originals: Boon for content creators?

YouTube will soon introduce a subscription-based, ad-free version in India which will showcase Original content

We are a modern partner to ambitious brands: Pooja Jauhari, CEO, The Glitch

GroupM acquired eight-year-old digitally-led creative agency The Glitch six months ago

Google Ignition Labs: Making Search Great Again

Google’s Ignition Labs is advising brands to direct users to ‘search’ for brand-related keywords instead of suggesting people to head to a website

Artificial Intelligence will free up creativity: Leigh Terry, CEO, IPG Mediabrands, APAC

Terry spoke to exchange4media about all things digital and India’s place in the IPG Mediabrands universe

Unlimited and well-interpreted data is the edge for creatives: CCO, Epsilon

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

E-commerce sites eye big ad monies through big sale days

Experts advice brands to spend on e-commerce platforms during discount sales.

Branding is not a marketing problem; it is a business problem: CEO, Brands of Desire

Saurabh Uboweja has repositioned his 10-year-old branding firm as a management consultancy. He shares why this change was needed.

End bot mess on Twitter with blue tick, say social media experts

Digital media buyers welcome Twitter's crackdown on bots; believe that the next step is to verify every account on the platform

How to Wage a War on Fake News?

WhatsApp will soon launch a feature that will alert users about suspicious forwarded messages

Purpose of re-founding is to simplify our offering: Kunal Jeswani, CEO, Ogilvy India

The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.

We expect 25-30% sales from Tier 2-3 cities in next two years: CEO, Bombay Dyeing

The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities

e4mSpotlight: Cannes We Do It Again?

India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Merger of humanity and technology is the future of marketing: Chris Stephenson, PHD

The APAC Head of Strategy and Planning talks to exchange4media about the latest product from PHD and his vision for the agency of the future

Vodafone bets on making India #SmarterWithIoT

Vodafone has now launched a new marketing campaign that showcases Vodafone’s competencies in Enterprise & IoT

A desi ad: Do we need it?

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Indian Jurors on works that will make it to Media, Outdoor and Direct Lions at Cannes

Rajni Menon of Carat, Pallavi Chakravarti of Taproot Dentsu and Prateek Bhardwaj of McCann Worldgroup, share their judging parameters for Cannes Lions...

P&G, Tinder, Abbott Healthcare back Leo Burnett and BBH India at Cannes Lions 2018

P&G, Tinder, and Abbott Healthcare are betting on Whisper’s Sit Improper and Tinder’s ‘Start Something Epic’ and Abbott Healthcare’s brand campaign

Dentsu Webchutney's PG Aditiya elevated to ECD

He began as a Senior Copywriter at the agency in 2012

Cannes Lions 2018: Do you have what it takes to impress Senthil Kumar?

Senthil Kumar, Chief Creative Officer, JWT India, is on the jury for the coveted Film Lions category

Is blockchain solving a problem that does not exist?

Matthew Quint, the Director of Columbia Business School's Center on Global Brand Leadership, an expert on digital marketing on Blockchain technology

Hegarty on Advertising... and more

Sir John Hegarty, founding partner of Bartle Bogle Hegarty (BBH), is in India to judge the Star Re.Imagine Awards that will honour the best creatives...

Cannes jurors on what it will take to win awards in Design and Pharma categories

Lulu Raghavan will judge entries in the Design Lions Category while Lyndon Louis is on the Pharma Lions Jury

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