'Bol: Love Your Bhasha' is a day long event to be held on 18th September 2018 in New Delhi

exchange4media Staff Sep 14, 2018 6:55 PM

Both channels’ elite panel of journalists will be joined by renowned former cricketers who will share their expertise, analyses and memories of previous matches

exchange4media Staff Sep 14, 2018 6:10 PM

Mausumi has over 25 years of experience in the field of media, entertainment and advertising

exchange4media Staff Sep 14, 2018 5:58 PM

BBC Vishwa will focus on original journalism which impacts human lives through its network of reporters across India to report on variety of stories and issues

exchange4media Staff Sep 14, 2018 5:17 PM

The campaign titled #FanBannaPadega highlights the significance of how fan support will take Indian football to even greater heights

exchange4media Staff Sep 14, 2018 4:44 PM

The account will be handled from the Gurgaon office of DCMN.

exchange4media Staff Sep 14, 2018 4:34 PM

The television commercial has been created by J Walter Thompson

exchange4media Staff Sep 14, 2018 4:20 PM

The venture marks another milestone in digital initiative of Mathrubhumi

exchange4media Staff Sep 14, 2018 3:17 PM

Kickstarting the partnership between Truecaller and Happy mcgarrybowen would be a full-blown campaign that would go live in a few weeks

exchange4media Staff Sep 14, 2018 3:08 PM

The new unit will ensure Volkswagen delivers relevant content to consumers as they move through their digital journey to purchasing a vehicle

exchange4media Staff Sep 14, 2018 2:06 PM

Zee Anmol continued to lead both Overall and Rural markets, with 838 million and 683 million impressions, respectively

exchange4media Staff Sep 14, 2018 1:50 PM

Social Kinnect’s mandate includes handling and managing the brand's various digital platforms, along with online response management, media buying, and the web & search optimization management.

exchange4media Staff Sep 14, 2018 1:29 PM

To engage viewers effectively YouTube has adapted to their viewing behaviours and created a variety of different video ads – including square and vertical videos

exchange4media Staff Sep 14, 2018 12:08 PM

Madison won the business following a multi-agency pitch and will handle the entire Digital mandate for the brand including Search and Social media.

exchange4media Staff Sep 14, 2018 12:04 PM

It recently entered its sixth year of operations and has opened an office in Boston city in the state of Massachusetts

exchange4media Staff Sep 14, 2018 11:08 AM

The newly elected Chairman on how he plans to chart a new course for the self-regulatory body, government’s intervention in regulating advertising and more.

Misbaah Mansuri Sep 14, 2018 9:00 AM

Leading agencies such as The Glitch and Foxymoron have launched their own content studios, which will liaise with brands and content creators

Venkata Susmita Biswas Sep 14, 2018 8:59 AM

Industry experts from VANS India, Fossil India, Fujitsu & Adobe India discuss how marketers can tap on the massive headroom for growth as Indian consumers look for premiumize options

exchange4media Staff Sep 14, 2018 8:58 AM

Industry experts' take on online vs offline marketing approach for brands

Apeksha Mishra Sep 14, 2018 8:57 AM

Akash Banerji, Head Marketing and Partnerships, Viacom18 Digital Ventures- Voot shares his thoughts on content marketing strategy

exchange4media Staff Sep 14, 2018 8:56 AM