Apeksha Mishra

Senior Correspondent

Prashant Puri's weekends are for family, badminton, late-night snacking

Chillout: AdLift CEO and Co-founder Prashant Puri strongly believes in maintaining a work-life balance

India will soon become world’s first voice-driven Internet market: Rajan Anandan

Rajan Anandan, VP, South East Asia & India, Google, and Raghav Bahl, Founder, Quintillion Media, discuss the role of technology in building an India-s...

#HappyBdayPMModi: From humble beginnings to creating Brand NaMo

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man

Brick or Click strategy: Is co-existence the way forward?

Industry experts' take on online vs offline marketing approach for brands

Digital our biggest revenue source in India: Ashish Trivedi, FreakOut

Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in...

Can a brand be built exclusively on digital in 2018?

Industry experts’ take on brand building through digital medium entirely

Travel high investment category both monetarily and emotionally: Pulkit Trivedi, Facebook

Director, Facebook India, on how brands can leverage the platform of Facebook and thereby influence purchase journey of travellers

The downside to digital platforms is advertising exhaustion: CEO, VML SEA & India

Tripti Lochan of VML SEA & India says integrating digital and traditional marketing these days helps to drive long term awareness among customers

Chillout: Foodie, fitness buff, entrepreneur...Vidooly's Subrat Kar is a learner for life!

Weekends with Subrat Kar, CEO & Co-Founder, Vidooly, seem like a lesson in work-life balance, mastering skills and indulging in leisure all at once

For Nokia 6.1 Plus, our marketing strategy will mainly be digital: Ajey Mehta, HMD Global

The VP & Country Head-India, HMD Global said that it was a combination of brand, product & channel presence that contributed to their successful comeb...

Semi-urban & rural India have huge untapped markets for e-wallet: VP, Balance Hero India

Sean Ryu, VP, Balance Hero India, talks about the company's marketing strategy for its e-wallet True Balance

Industry 4.0: Is India ready for the change?

Experts discuss how the digitised world is moving towards a smart Industry 4.0 at the Akamai India Edge 2018 conference

Is collaboration the way forward for media industry?

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

#HarBhashaEqual, from an impossible dream to being a reality: President, Dailyhunt

Umang Bedi of Dailyhunt on the launch of their digital campaign based on a social message representing how deep-rooted language bias exists in India

A career-shift into a new sector is intimidating but exciting: Rohithari Rajan, Zomato

In an exclusive interview, Zomato’s new Business Head, Global Ad Sales, talks about his vision and mission to upscale the online food-ordering platfor...

How technology is changing the news ecosystem

Digital industry has changed the way the news is disseminated. Experts at a recent event discussed how new technologies are reshaping the newsrooms

Tributes pour in for Karunanidhi on Twitter

Prime Minister Narendra Modi, BJP President Amit Shah and Congress President Rahul Gandhi among those who expressed condolence

"Facebook is engaging with publishers in India to understand quality journalism"

Campbell Brown, Head - News Partnerships, Facebook, spoke about reducing fake news and their participation with organizations to address news literacy...

Are brands Snapchat-ing successfully?

Snapchat recently launched several features in India to up its advertising game. We speak to experts to find out if the social media network can achie...

The art of delivering efficient, contextual marketing to digitally savvy consumers

Experts take on how to woo consumers at the BW Marketing Whitebook Summit, 2018

BW Marketing Whitebook Summit, 2018: Tapping Into Changing Minds Of Consumers

Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-c...

Performance based advertisers to benefit from Snapchat in India: CRO, Tyroo

Akshay Mathur of Tyroo says brands catering to e-commerce, gaming and OTT are the primary verticals to benefit directly from their partnership with Sn...

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