Donning Navratri ‘jackets', newspapers hopeful of a cheerful festive season

With almost all leading print players increasing the number of pages to accommodate ads ahead of the festival season, we find out if the print industry is really picking up?

Apeksha Mishra 12-October-2018

festival logo

With the festive sale fireworks around, brands are advertising heavily across media to promote their offers and boost sales. And the print industry, it seems, is getting a fair share of this money. Several publications have expanded their inventory to cash in on the occasion. The Hindustan Times and Times of India on Wednesday and Thursday had multiple jackets with their editions.

 

So, with all this festive advertising, is the print industry really picking up? Going by experts, there might be a 10 per cent hike overall. "In fact, discounting via schemes and offers and paid+free bundling are the norms. It seems to be a tough market. Season improvements is 5-7 per cent so far against expectations of 15 per cent," says CEO of a leading newspaper. 

 

According to Debabrata Mukherjee, Executive Director, Hindustan Times Media, the initial response from advertisers has been promising enough for the print industry this festive season.

 

“However, it's too early to provide one with exact numbers. There is good tailwind in the businesses of most categories that advertise with us, despite the minor speed bumps. Hence our medium should benefit, as it goes a long way in providing further momentum in showcasing our advertisers’ products and services. We have done this ably in the past, and this year also, we are planning to provide unflinching support to all our advertisers. I hope that this festival season, as in the past, will bring good tidings for the print industry."

 

Going back in history, print has always seen a gain during the festive times. Anita Nayyar, CEO, India & South Asia, Havas Media Group, believes that brands have been and will continue to use print effectively. Given the call-to-action attribute of print, brands have been and will continue to use print effectively. Festivity always brings a positive feeling, and with elections approaching, print should see a gain in the coming months,” Nayyar says.

 

Festive ads: Maximise spends

 

Going heavy on ad, the Times of India came out with multiple jacket advertisements in its Wednesday and Thursday editions.

 

Speaking to exchange4media, Sivakumar Sundaram, President-Revenue, BCCL, said that this is the beginning of the peak festive period and he hopes to see a lot more action.

 

“Festive advertising is not ad hoc. It is a well-planned activity with aggressive sales targets. Advertisers use the right mix of media to achieve their objectives and generate impact for their brands in order to gain maximum share of the customer’s wallet. The Times Group has always worked closely with advertisers and agencies to create solutions that make a difference to both top line and bottom line. This is the beginning of the peak festive period and we hope to see a lot more action,” said Sundaram.

 

P M Balakrishna, Head- Sales (National Accounts), The Hindu Group, is of the opinion that the festive season has always been a period to maximise advertising budgets and spends both from media and advertiser perspective.

 

Talking to exchange4media about print’s revenue growth, Balakrishna, Head- Sales (National Accounts), The Hindu Group, said, “The growth is quite positive as it’s a phase of high sales push for most brands and print is a crucial medium given the need to communicate topical and customised schemes. During the festive season, pricing strategy is built around offers on rates which continue to be the flavour of the season. Impact advertising vis jackets, full pages etc is always on high demand due to limited inventory and continue to be the priority for advertisers, especially around sale days and holidays.”

 

With advertisers scheduling their campaigns according to the consumer purchase behaviour this festive eve, Sakal Media Group CMO Krishna Menon tells us how the this season would be one of the best  in the recent times in terms of revenue growth .

 

Speaking to exchange4media regarding growth in their revenue rates, Menon said, “We should see an increase of close to 10 to 15 per cent over the previous year as we additionally offer value & plethora of options to the advertisers with our comprehensive coverage of Maharashtra through premium titles like Sakal, Saam TV, e-sakal and Sarkarnama.”

 
According to the recent TAM Media Research data, the ad volume across print industry witnessed a decline of 2 per cent in January-June 2018 compared to January-June 2017. Also, after a long spell of almost negligible growth owing to factors like demonetisation and implementation of GST and RERA, growth in the print sector was at a disappointing 3.4 per cent during FY18, lowest in a decade as per a KPMG report. But with general elections next year, growth in print-friendly sectors such as auto, banking, insurance and the festive cheer, it’s quite possible for print to command a major share of the overall advertising pie in the near future. 

 


 

 

 

 

Festive cheer: Print advertising to grow?

 

In India, smaller markets still have a strong print presence with regional newspapers having a good readership. But in large markets, there’s been a considerable shift in the reading habit, with the consumer shifting from newspapers to news apps and e-newspapers.

 

Meanwhile, online retail players such as Amazon, Flipkart and Snapdeal, which are quite popular in tier-1 cities, are looking at creating innovative marketing mix to woo their customers this festive season. The world might have come a long way in going digital, but print advertising has its own charm in purifying the expression of an ad down to writing & art direction, thereby creating an impression, visibility and brand credibility for customers to trust.

 


Why prints ads are still effective

 

While digital is best suited for sales & promotions, print ads build brand recognition. With online sellers approaching print media, it clearly shows how these brands cannot only depend on digital or TV advertising for their growth. This is because the consumer needs assurance in writing that the deal being offered is in real.

 

How long will the trend last?

 

Paresh Nath, Owner, Delhi Press, believes that the festive advertising in print will last for only a few weeks and may not be able to bring good days for print in the long run.

 

“While the festive print advertisements by online sellers might last for only few weeks, they will not be able to bring good days for the print business in the long run. There is another catch in it: The multi-brand-multi-product ads that we see in print are attractive only for a few very well-known brands. In order to cover the cost of advertising for online sellers, manufacturers of displayed products might have to give deeper discounts to sellers and thereby reduce their own promotional budgets. If that happens, it might affect brand building which is crucial for their survival.”

 

According to him, this will further lead online sellers to start diverting consumers to not-so-well-known brands and hence pass off second-rate products to unsuspecting buyers at an even higher discount. Ultimately, both consumers and brand owners will be at a loss in this scenario. “Print business, meanwhile, might see difficult days,” claims Paresh.

 

According to Gopa Kumar, Senior Executive Vice President, Isobar, festive season traditionally is a peak time for print wherein most advertisers nationally invest in print ad formats.

 

Kumar said, “This trend will continue over the festive season, where we will see dominant spends by major advertisers in print. Along with ad rates, we will also see an increase in the number of pages to cater to this demand. This is the time, when consumers in India make key purchases.”

 

“While over the years, we have seen sectors such as auto, real estate and consumer durables go heavy in print, now e-commerce majors like Amazon, Flipkart etc have all joined the bandwagon, spending heavy on print ads this season,” Kumar added.

 

According to him, this is a positive trend: spends going up and print getting its due.

 

 

Market Trends: South India

 

Shifting focus to South India, where festivals like onam, navarati & christmas are celebrated with much more grandeur compared to diwali, lohri and ganesh chathurthi, we speak to M V Shreyams Kumar, JMD, Mathrubhumi Group, about the current state of the market that is still recovering from the Kerala floods.

 

“We are optimistic that companies would revive in the next two months, stable enough to have a good Christmas season as far as advertising growth is concerned,” Kumar said.

 

Talking on the verticals that are looking to advertise with them this season, Kumar said that mostly FMCG, automobile, BFSI and retailers, especially gold loan NBFCs, have shown interest. The Malyalam newspaper edition is hopeful about adding on to its pages with several ads in the upcoming festive season, thereby compensating for the loss suffered earlier this year by the floods.

 

Growth in print ad-rates

 

There’s yet another trend rising in South, majorly in parts of Andhra Pradesh and Telangana, where advertisers seem keen on impact-based advertisements compared to frequency of ads. Hence, be it festival season or not, the lines are blurry from an advertising budget perspective.

 

Talking to us about the increase in their ad rates during the festive season, AJ Christopher, National Head, Sales & Marketing, Eenadu, said, “We have successfully enhanced our advt rates with most advertisers at an average of 5-7 per cent and upwards. However, we are yet to receive a complete picture on the season’s advertising investments for AP & Telangana markets especially.”

 

Confident of a healthy advertising to edit ratio, Christopher confirms that the increase in pages of their edition will be proportionate to the advertising flow received.

 

The newspaper industry is and will continue to be one the most important channels for advertisers to depend on, more so during the festive time. For, in a world of swipe and scroll, the touch and feel of print gives the medium a stand-out advantage, always.

 

(With inputs from Simran Sabherwal)

Apeksha reports on technology and the digital domain. She is a B.Tech graduate turned media professional with 6+ years of experience working in the broadcast industry as a business reporter and has done social media marketing.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

The Hindu records 20% circulation growth Y-O-Y: ABC Report

“The continuing leadership of The Hindu in South India reaffirms the consumers’ trust and confidence in our newspaper," says CRO Suresh Balakrishna

exchange4media Staff 1 week ago

hindu

The Hindu has had a dramatic growth of 20% in circulation during the period January-June 2018 over the same time period in 2017 in South India, as per the Audit Bureau of Circulations’ recent report. The Hindu continues to be one of South India’s No.1 English dailies with 11,79,870 copies (main  10,95,874; variant 83,996) for the period January-June 2018. The Hindu is the second largest English daily in the country with a total all-India circulation of 13,97,955 copies (main 12,93,894 + variant 1,04,061) for the January to June 2018 period.

 

In Tamil Nadu, The Hindu has a circulation of 4,81,197 copies (main 4,35,770; variant 45,427) and is the only certified English newspaper across the state. In Kerala, The Hindu has a circulation of 1,44,005 copies (main – 1,38,278; variant – 5,727). In Karnataka, The Hindu has achieved a strong No. 2 position with 2,82,726 copies (main 2,69,824; variant – 12,902), which represents a 100% growth over the January-June 2017 period. In the combined states of Andhra Pradesh and Telangana, The Hindu’s circulation stands tall at 2,61,326 copies (main – 2,41,820; variant – 19,506). In geographies north of the Vindhyas, The Hindu is the highest priced English daily and continues to serve a discerning audience that appreciates quality journalism through its 2,17,217 (Main – 1,97,152; Variant – 20,065) copies.

 

“The continuing leadership of The Hindu in South India reaffirms the consumers’ trust and confidence in our newspaper. We are truly grateful for this support from the public and look forward to engaging more actively with our readers,” says Suresh Balakrishna, Chief Revenue Officer, The Hindu Group.

 

The Audit Bureau of Circulations (ABC) is a non-profit, voluntary organisation that checks and verifies the circulation figures of publications every six months against uniform set of guidelines. The ABC-certified numbers are released publicly to ensure that the advertising community has access to an accurate representation of the number of newspaper copies that reach genuine readers.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Hormuzd Masani elected Hon. Treasurer of IFABC for sixth consecutive term

Masani was also elected as the Hony. Treasurer of Asia Pacific Audit Bureaux of Certification (APABC), which is the regional arm of IFABC

exchange4media Staff 22-November-2018

abc

Hormuzd Masani, Secretary General of Audit Bureau of Circulations (ABC), was elected as an Executive Committee member of International Federation of Audit Bureaux of Certification (IFABC) as well as its Hony. Treasurer for the sixth consecutive term at its Bi-Annual General Assembly held at San Francisco, California, USA recently.

 

Masani was also elected as the Hony. Treasurer of Asia Pacific Audit Bureaux of Certification (APABC), which is the regional arm of IFABC.

 

 

 

International Federation of Audit Bureaux of Certification (IFABC) represents  print and digital measurement organisations all over the world including Argentina, Australia, Austria, Belgium, Brazil, Chinese Taipei, Croatia, Czech Republic, Finland, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Malaysia, Netherlands, Poland, Portugal, Romania, Serbia, Spain, Sweden, Switzerland, UK, USA.

 

IFABC is a voluntary federation established since 1963 to promote third party independent verification of digital and print measurement.  ABC India has been a founder member of IFABC ever since it was established.

 

ABC India undertakes circulation audits of 743 Member publications (Daily newspapers, Weeklies and Magazines) every six months.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

The Indian Express unveils new brand identity

The rebranding will focus on 3 main areas: Look and Feel, Navigation, and Context

exchange4media Staff 20-November-2018

IndianExpressflame

The Indian Express has announced its rebranding by unveiling a new masthead logo, as well as new and enhanced features.

According to a post addressed to readers on their website, the media group stated, “From a masthead logo that had three elements -- the pen, flame and the brand name -- we have now refined it to have one primary purpose in the masthead and a strong secondary element to communicate authority that stems from legacy.”

The company also said that it aims to expand its reach through print, web and app, by “By furthering our powerful, original journalism and making it come alive through images, audio and video across diversifying coverage” thus, enhancing the user experience.

According to the website post, the rebranding will focus on three main areas: Look and Feel, Navigation and Context.

A new look, including, new typography, which aims to clearly communicate the brand's “core values of fairness, independence and transparency” has also been introduced.

Enhanced navigation will feature clearly defined showcases for breaking news stories, photography, long-form, video, and opinion. The website will also feature widgets to help users discover more.

Widgets have also been added to the Home, Section and Rediscovery categories on mobile and the app, according to the time of day, the week and context.

The number of ads has also been reduced with an aim to make advertising more impactful and clutter-free for users.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

The romance of print continues in automotive sector: Vivek B Srivatsa, Tata Motors

e4mConclave: Fireside chat between Vivek B Srivatsa and Vikram Sakhuja

exchange4media Staff 19-November-2018

FiresideChat

“We wouldn’t be able to do justice to interconnectedness if we don’t assign very precise roles to each media,” said Vivek B Srivatsa, Head-Marketing, Passenger Cars, Tata Motors, at e4mConclave on Friday.

 

Srivatsa was speaking to Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World, during a fireside chat on ‘Power of Print’. 
 

Watch the session here  

Edited excerpts of the conversation:


Tata Motors has been a very strong believer of integrated media and you take pains to say that it's not multimedia, it's not silos, but it has to be interconnected. Tell us about this interconnectedness of media that you look for in your plans?

 

Interconnectedness is a cliché, but many of us don't really follow it. We have to come to interconnectedness right from the stage of creating the creative brief and take it through the end of the campaign. At Tata Motors, we have been pushing this quite a lot. But I can say confidently that sticking to this is really hard.

 

Do you think you are enable to assign roles to different mediums?

 

We wouldn’t be able to do justice to interconnectedness if don’t assign very precise roles to each media.

 

Since we are talking about print, I can say that there is no better way to showcase a car other than a full-page print ad right below the masthead. So, I think this is that one element of print that we auto motors marketers keep dreaming of. There are other elements also in other mediums. Like, television has a lot of emotions. Also, today, digital does more and more selling part. Thanks to the digital medium, we can cut and slice a customer profile very precisely. But the romance of print continues very much in the automotive sector.

 

Print provides you credibility, localisation, forum for presenting new news and launches and also acts as an antidote to fake news. These are some of the reasons why people use print. Is there any stick out for you more than others?

 

While I just alluded to romance of print, it's not that simple. I think a lot of hard work goes into deciding what kind of a market, publication or print media deserves what kind of creative approach. To me, what works in magazine has to be completely different from what you do in a daily. It also changes dramatically market-wise. I would advise marketers to think about the content and tone before you go into newspapers. I would say it changes from city to city, publication to publication and product to product.

 

What has been the learnings in terms of interconnectedness? Does print also impact digital activity?

Lead generated from ads is one thing. We have seen a huge spike in the number of visitors on the website after a newspaper ad and there has been turnaround of quite a few lead from there. We have to multi-dimensionalise what to expect out of our print communication.

 

If there is a crunch time and you have to make trade off, which media will be the first to face the axe?

 

I can say that every day is a crunch time for us. This year, 50 per cent of our spends were on print. It's not that we are doing out-and-out call to action advertising. We have done quite a few launches as well.  

 

Do you think large size ads work more than small ones? How important is the position of the ad: front page versus inner pages?

 

Yes, large size ads work better. The position of an ad is very important. It took quite a long time for us to reach the front page of the Times of India. I think other maketers feel the same way. Having limited money, I tell my team to focus on the page position rather than the size.

 

Do you think regional publications work better for you than national ones?

 

The print media is growing because of regional. Economy, in fact, is boosted by smaller towns and regional languages. The future is in going regional.

 

How can one extract creative juices out of print?

 

I am a strong believer of the classic advertising approach. We need to give the creative agency some time to really sink in and get a feel of the challenge. Follow a process, make a disciplined brief to your creative agency and give them time.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Biggest challenge for media today is to retain its credibility: Arun Jaitley

The Finance Minister was speaking on the occasion of National Press Day.

exchange4media Staff 19-November-2018

ArunJaitely

Finance Minister Arun Jaitley believes that technology has made press censorship impossible as it does not permit any kind of restraint. 

 

Jaitely said this while speaking at an event held on the occasion of National Press Day recently. He talked about press freedom and how technology has ensured free speech.

 

"Your free speech can't be in danger if you are criticising seven days a week. You have multiple forums. The technology has made censorship impossible. It has made pressuring impossible. You can pressurise one or two media houses but not thousands. Technology does not permit any kind of prior restraint today. You will get access to information through various means that technology provides," he said.

 

Jaitley also spoke about the 'price page policy' brought by the previous government.

 

"In 1974, there was a move that the size of newspaper should be restricted in national economic interests because newsprint was expensive. Every paper was given certain number of pages that they could publish. And if you publish news, you could not publish advertisements. But ads keep the news alive by financially supporting the publication. So cutting down advertisement is effectively a denial of your right to publish news," the minister said.

 

Speaking about the challenges facing the media today, Jaitley said, “The biggest challenge today is how the media retains its own credibility so that it continues to become a maker of public opinion.”

 

"These days, it is fashionable to say it's another Emergency. Even if Emergency were ever to be re-imposed today, it would collapse for the simple reason that one of the strengths of Emergency was press censorship and technology doesn't permit press censorship now," he added.

 

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Jury Meet of Media & Media Education Summit held in New Delhi

The jury meet was chaired by Padma Shri Dr. Pritam Singh, Former Director, IIM Lucknow, MDI Gurgaon.

exchange4media Staff 18-November-2018

Jury Meet

The jury meet of Media & Media Education Summit was held in New Delhi on 17th November.

 

The jury members included: Padma Shri Dr. Pritam Singh, Former Director, IIM Lucknow, MDI Gurgaon, Dr. Surbhi Dahiya, Course Director & Associate Professor English Journalism, IIMC, Avinash Pandey, COO, ABP Network, Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group, Alok Mehta, Former President, Editors Guild of India and Sajal Mukerjee, Director Apeejay Institute of Mass Communication.

 

The Media & Media Education Summit has received overwhelming response in its first year. The jury received over 100 across categories like-- Prof. KM Shrivastav Award, Lifetime Achievement Award (Male), Lifetime Achievement Award (Female), Contribution to Media Education, Visionary Leader in Media Education, Best Media Educator (Professor), Best Media Educator (Associate Professor) and Best Media Educator (Assistant Professor).

 

Speaking about the jury process, Dr. Singh said, “This is a great initiative and a much needed one. We had intense discussions while choosing the winners and it was a closely contested process.”

 

The Media & Media Education Summit will be held on 22nd November in India International Centre, New Delhi.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Press Council of India to honour winners of Excellence in Journalism today

N Ram, eminent journalist and Chairman the Hindu Publishing Group, has been selected under the prestigious award category of ‘Raja Ram Mohan Roy award’.

exchange4media Staff 16-November-2018

pci awards

On the occasion of National Press Day today, the Press Council of India will honor winners of the National Awards for Excellence in Journalism.

 

Among the winners, N Ram, eminent journalist and Chairman the Hindu Publishing Group, has been selected under the prestigious award category of ‘Raja Ram Mohan Roy award’. Ruby Sarkar, Chief Correspondent, Deshbandhu, Bhopal, and Rajesh Parshuram Joshte of Daily Pudhari, Ratnagiri, will be jointly awarded in the category of ‘Rural Journalism’.

 

V.S Rajesh, Deputy Editor, Kerala Kaumudi, has been selected under the award category of ‘Developmental Reporting’ while Subhash Paul of Rashtriya Sahara, will be awarded in the category of ‘Photo Journalism-Single News Picture’.

 

Mihir Singh, Photo Journalsit, Punjab Kesari, Delhi, has been selected in the category of “Photo Journalsim-Photo Feature’. P. Narasimha, Cartoon Editor, Nava Telangana, Hyderabad, has been selected for the award category of “Best Newspaper Art: covering cartoons, caricature and illustrations’.

 

The Press Council of India, as the only statutory authority entrusted with the responsibility of encouraging the media to pursue its duties following the dictum of “freedom with responsibility”, instituted these awards in the year 2012 to encourage journalists, photojournalists, freelancers to excel in print journalism.

 

 

 

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

The Printers Mysore appoint new head of digital business

Arpan Chatterjee has been designated Chief Operating Officer - Digital  and will report to TPM's Chief Executive Officer, Karthik Balakrishnan

exchange4media Staff 14-November-2018

arpan

The Printers Mysore, publisher of Deccan Herald and Prajavani newspapers and Sudha and Mayura magazines, has appointed Arpan Chatterjee as its new head of digital business.

Chatterjee, who joins The Printers Mysore from The Hindu Group of publications, has been designated Chief Operating Officer - Digital  and will report to TPM's Chief Executive Officer Karthik Balakrishnan. 

He has over 20 years of experience across leadership roles in Indian media companies and new economy businesses. He has previously worked for companies such as NaiDunia, Webdunia, Dice Inc, Andale Inc and The Times of India. He has been associated with industry bodies like MRUC (Media Research Users Council) & RSCI (Readership Studies Council of India). ). He has done his executive education from IIM Calcutta.

TPM CEO said Chatterjee would play a pivotal role in driving the organisation forward on the digital initiatives the group is undertaking. "We are looking to capitalise on our strengths as a legacy publisher to build a print and digital media business for the 21st century media consumer. Arpan's on boarding goes to the core of our transformation, where he will drive our digital business vision," said Balakrishnan.

Chatterjee said, "I'm very excited about the opportunity to chart a digital transformation for one of India's most respected media companies. The company has a very compelling vision of its digital future and I look forward to working with all the stakeholders in bringing this vision to life.”

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Aggression in media language cause of worry and threat to peace, say experts

At the Media for Humanity and Peace Conclave in New Delhi, media experts spoke on fake news, role of media to ensure peace, and much more

Ruhail Amin 13-November-2018

Media for Humanity and Peace Conclave

At the Media for Humanity and Peace Conclave, seasoned journalists spoke about the factors that have made media an active agent of hate and a tool to threaten peace.

Prem Rawat, International Peace Ambassador during his inaugural keynote pointed out the necessity to take active participation in bringing lasting peace. “We have to be like the proverbial candle to light up the lives of others who are less privileged and this is the only way for lasting peace, and media plays a critical role in that,” he said.

Speaking about the tough job that media was doing in a tough environment, Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media said, “Media is doing a tough job in tough circumstances and despite that international networks like CNN etc. spend around 50 per cent of their budget on content. In India, the average money spent on content is less than 10 per cent and 45 per cent is still spent on distribution.”

He also spoke about the issue of fake news and about its impact on media, “The biggest threat today is fake news and media is not creating fake news, in fact it is at the receiving end of fake news.”

Veteran journalist Saeed Naqvi in his address underlined the role media needs to play to ensure peace. He spoke about the cacophony and the agenda driven journalism that has become a lethal mix and threat to peace. “One of the biggest crises today is the total loss of credibility of media and this is posing a big threat to our attempts to have a society that is not divided on trivial issues, but unfortunately we have all become victims of this kind of media and continue to be so.”

K G Suresh, Director General, Indian Institute of Mass Communication lauded the role that media has played but also pointed out to the selective reporting that some media houses do to distort truth. “I have extensively covered Kashmir and what I have found is that some media houses are giving too much importance to handful of stone pelters at the cost of ignoring larger issues that concern the population. And this kind of reporting undermines the larger story which is beyond violence. We need to report what is going on the ground and then only change will come”, stated Suresh.

“I’m also worried about the aggression in the language of media today. We are calling for war and that is not the true language of media and such language is purely rhetorical and not substantive,” he further added.

Sheetal Rajput, Deputy Editor, News 24 raised the issue related to primetime show formats and argued that there was no substantial evidence that debate formats only attract audiences and get the TRPs. In her view such assumptions need to be changed and challenged.
 

@columbia Drop Out, @e4mtweets, @BWorldOnline... Past @timesnow, @htTweets, @timesofindia

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

The Hindu Group's Sportstar turns 40

A 108-page issue was released to commemorate this milestone

exchange4media Staff 12-November-2018

sportstar

Sportstar, the multi-sport magazine published every fortnight by The Hindu Group in India, is celebrating its 40thanniversary. A 108-page issue was released to commemorate this milestone. 

 

 

"In such an age, it’s a challenge for a sports magazine to stay relevant, but throughout our journey we have reinvented and re-vigourised our content to suit the palate of the changing times. We have been steadfast in offering our readers what they want to read, taking them closer to their sporting icons. Our journey has been made memorable because of the love and encouragement of our readers – who also include the top sporting personalities of the country. We want to thank our readers with this collector's edition of the magazine," says Ayon Sengupta, Editor, Sportstar.

 

On July 1978 the first issue of The Sportstar was published with tennis legend Bjorn Borg on the cover. Priced at Re 1, the magazine offered a ringside view to the world of domestic and international sport.

 

The 108-page issue will have long commentary pieces from some of the most-experienced sportswriters of the country doing a deep-dive into the growth and health of games like cricket, football, hockey, tennis and a few more. There will also be selected short interviews from 40 great Indian personalities – like Sachin Tendulkar, Kapil Dev, PV Sindhu, Dhanraj Pillay, Abhinav Bindra – talking about their love for the game. Famous columnists – Sunil Gavaskar, Greg Chappell, Brian Glanville, Geet Sethi, Karun Chandhok, Sunil Chhetri – too pen some special odes. There is also a time-line of 40 years, highlighting the top Indian sporting moment from every year of existence.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.