Donning Navratri ‘jackets', newspapers hopeful of a cheerful festive season

With almost all leading print players increasing the number of pages to accommodate ads ahead of the festival season, we find out if the print industry is really picking up?

festival logo

With the festive sale fireworks around, brands are advertising heavily across media to promote their offers and boost sales. And the print industry, it seems, is getting a fair share of this money. Several publications have expanded their inventory to cash in on the occasion. The Hindustan Times and Times of India on Wednesday and Thursday had multiple jackets with their editions.


So, with all this festive advertising, is the print industry really picking up? Going by experts, there might be a 10 per cent hike overall. "In fact, discounting via schemes and offers and paid+free bundling are the norms. It seems to be a tough market. Season improvements is 5-7 per cent so far against expectations of 15 per cent," says CEO of a leading newspaper. 


According to Debabrata Mukherjee, Executive Director, Hindustan Times Media, the initial response from advertisers has been promising enough for the print industry this festive season.


“However, it's too early to provide one with exact numbers. There is good tailwind in the businesses of most categories that advertise with us, despite the minor speed bumps. Hence our medium should benefit, as it goes a long way in providing further momentum in showcasing our advertisers’ products and services. We have done this ably in the past, and this year also, we are planning to provide unflinching support to all our advertisers. I hope that this festival season, as in the past, will bring good tidings for the print industry."


Going back in history, print has always seen a gain during the festive times. Anita Nayyar, CEO, India & South Asia, Havas Media Group, believes that brands have been and will continue to use print effectively. Given the call-to-action attribute of print, brands have been and will continue to use print effectively. Festivity always brings a positive feeling, and with elections approaching, print should see a gain in the coming months,” Nayyar says.


Festive ads: Maximise spends


Going heavy on ad, the Times of India came out with multiple jacket advertisements in its Wednesday and Thursday editions.


Speaking to exchange4media, Sivakumar Sundaram, President-Revenue, BCCL, said that this is the beginning of the peak festive period and he hopes to see a lot more action.


“Festive advertising is not ad hoc. It is a well-planned activity with aggressive sales targets. Advertisers use the right mix of media to achieve their objectives and generate impact for their brands in order to gain maximum share of the customer’s wallet. The Times Group has always worked closely with advertisers and agencies to create solutions that make a difference to both top line and bottom line. This is the beginning of the peak festive period and we hope to see a lot more action,” said Sundaram.


P M Balakrishna, Head- Sales (National Accounts), The Hindu Group, is of the opinion that the festive season has always been a period to maximise advertising budgets and spends both from media and advertiser perspective.


Talking to exchange4media about print’s revenue growth, Balakrishna, Head- Sales (National Accounts), The Hindu Group, said, “The growth is quite positive as it’s a phase of high sales push for most brands and print is a crucial medium given the need to communicate topical and customised schemes. During the festive season, pricing strategy is built around offers on rates which continue to be the flavour of the season. Impact advertising vis jackets, full pages etc is always on high demand due to limited inventory and continue to be the priority for advertisers, especially around sale days and holidays.”


With advertisers scheduling their campaigns according to the consumer purchase behaviour this festive eve, Sakal Media Group CMO Krishna Menon tells us how the this season would be one of the best  in the recent times in terms of revenue growth .


Speaking to exchange4media regarding growth in their revenue rates, Menon said, “We should see an increase of close to 10 to 15 per cent over the previous year as we additionally offer value & plethora of options to the advertisers with our comprehensive coverage of Maharashtra through premium titles like Sakal, Saam TV, e-sakal and Sarkarnama.”

According to the recent TAM Media Research data, the ad volume across print industry witnessed a decline of 2 per cent in January-June 2018 compared to January-June 2017. Also, after a long spell of almost negligible growth owing to factors like demonetisation and implementation of GST and RERA, growth in the print sector was at a disappointing 3.4 per cent during FY18, lowest in a decade as per a KPMG report. But with general elections next year, growth in print-friendly sectors such as auto, banking, insurance and the festive cheer, it’s quite possible for print to command a major share of the overall advertising pie in the near future. 






Festive cheer: Print advertising to grow?


In India, smaller markets still have a strong print presence with regional newspapers having a good readership. But in large markets, there’s been a considerable shift in the reading habit, with the consumer shifting from newspapers to news apps and e-newspapers.


Meanwhile, online retail players such as Amazon, Flipkart and Snapdeal, which are quite popular in tier-1 cities, are looking at creating innovative marketing mix to woo their customers this festive season. The world might have come a long way in going digital, but print advertising has its own charm in purifying the expression of an ad down to writing & art direction, thereby creating an impression, visibility and brand credibility for customers to trust.


Why prints ads are still effective


While digital is best suited for sales & promotions, print ads build brand recognition. With online sellers approaching print media, it clearly shows how these brands cannot only depend on digital or TV advertising for their growth. This is because the consumer needs assurance in writing that the deal being offered is in real.


How long will the trend last?


Paresh Nath, Owner, Delhi Press, believes that the festive advertising in print will last for only a few weeks and may not be able to bring good days for print in the long run.


“While the festive print advertisements by online sellers might last for only few weeks, they will not be able to bring good days for the print business in the long run. There is another catch in it: The multi-brand-multi-product ads that we see in print are attractive only for a few very well-known brands. In order to cover the cost of advertising for online sellers, manufacturers of displayed products might have to give deeper discounts to sellers and thereby reduce their own promotional budgets. If that happens, it might affect brand building which is crucial for their survival.”


According to him, this will further lead online sellers to start diverting consumers to not-so-well-known brands and hence pass off second-rate products to unsuspecting buyers at an even higher discount. Ultimately, both consumers and brand owners will be at a loss in this scenario. “Print business, meanwhile, might see difficult days,” claims Paresh.


According to Gopa Kumar, Senior Executive Vice President, Isobar, festive season traditionally is a peak time for print wherein most advertisers nationally invest in print ad formats.


Kumar said, “This trend will continue over the festive season, where we will see dominant spends by major advertisers in print. Along with ad rates, we will also see an increase in the number of pages to cater to this demand. This is the time, when consumers in India make key purchases.”


“While over the years, we have seen sectors such as auto, real estate and consumer durables go heavy in print, now e-commerce majors like Amazon, Flipkart etc have all joined the bandwagon, spending heavy on print ads this season,” Kumar added.


According to him, this is a positive trend: spends going up and print getting its due.



Market Trends: South India


Shifting focus to South India, where festivals like onam, navarati & christmas are celebrated with much more grandeur compared to diwali, lohri and ganesh chathurthi, we speak to M V Shreyams Kumar, JMD, Mathrubhumi Group, about the current state of the market that is still recovering from the Kerala floods.


“We are optimistic that companies would revive in the next two months, stable enough to have a good Christmas season as far as advertising growth is concerned,” Kumar said.


Talking on the verticals that are looking to advertise with them this season, Kumar said that mostly FMCG, automobile, BFSI and retailers, especially gold loan NBFCs, have shown interest. The Malyalam newspaper edition is hopeful about adding on to its pages with several ads in the upcoming festive season, thereby compensating for the loss suffered earlier this year by the floods.


Growth in print ad-rates


There’s yet another trend rising in South, majorly in parts of Andhra Pradesh and Telangana, where advertisers seem keen on impact-based advertisements compared to frequency of ads. Hence, be it festival season or not, the lines are blurry from an advertising budget perspective.


Talking to us about the increase in their ad rates during the festive season, AJ Christopher, National Head, Sales & Marketing, Eenadu, said, “We have successfully enhanced our advt rates with most advertisers at an average of 5-7 per cent and upwards. However, we are yet to receive a complete picture on the season’s advertising investments for AP & Telangana markets especially.”


Confident of a healthy advertising to edit ratio, Christopher confirms that the increase in pages of their edition will be proportionate to the advertising flow received.


The newspaper industry is and will continue to be one the most important channels for advertisers to depend on, more so during the festive time. For, in a world of swipe and scroll, the touch and feel of print gives the medium a stand-out advantage, always.


(With inputs from Simran Sabherwal)

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Budget 2019: Kerala media looks for relief post floods

Lowering of GST and reduction of corporate tax among the major demands


The last Budget of the Narendra Modi government will be presented on February 1. Like all states, Kerala too has its eyes set on the finance minister. The economy of the state was badly affected in the 2018 floods and is yet to recover from the damages. The GST council has approved the levy of 1 per cent calamity cess by Kerala for a period of two years to help the state rebuild its infrastructure.

The media industry in Kerala too witnessed a major setback in revenue this year. It happened during Onam, the biggest festival season of the state, and hence advertising was impacted across all media verticals.

Given the crisis situation in the state, the Budget this year is being looked forward for some relief.  

For Varghese Chandy, Vice President, Marketing, Advertising Sales, Malayala Manorama, the Budget should put forward adequate steps in easing the tax burden on small & medium enterprises. He hopes that the Union Budget will take into consideration issues of revision of income tax slabs and lowering of GST rates across different categories. He also hopes that the revival of real estate segment in the state will be a topic of consideration.  

“Another major concern that should be addressed in the Budget is a wide relief package for the farming sector. I also hope that more money will be allocated to Kerala for rebuilding infrastructure after the floods,” added Chandy.  

As per media reports, the crisis in the agriculture sector will be a major focus for the government and reports suggest that the government might announce farm loan interest waiver.

Shreyams Kumar, Joint Managing Director, Mathrubhumi Printing & Publishing Co Ltd, said, “Introduction of 5 per cent GST on print advertising has affected the already ailing print business. The print budgets, instead of proportionally increasing, was restricted to include the added GST component.”

“The case is almost similar with 18 per cent GST for TV, radio and online advertising,” Kumar added.

Some of the issues to be taken into consideration, according to Kumar, is the reduction of corporate tax to 25 per cent, which has been a long-standing requirement. Abolition of 5 per cent GST on import of newsprint is also needed, he said.

“I hope that the Budget will take into consideration the extension of tax reduction on low-speed machinery used for newsrooms and allied production activities,” added Kumar.

According to Boby Paul, General Manager, Manorama Online, media houses in Kerala expect the government to take definitive action to improve the business conditions in Kerala post floods.

“Government needs to make sure that there is easier availability of business funds, especially in small-scale sectors such as tourism, hospitality, agriculture, and fishing which are vital for Kerala's economy. There should be lesser tax burden on common man so that it yields to higher take-home income, which in turn translates to more spending power much needed to refuel the sluggish local economy,” Paul said.

“All these measures if implemented correctly and in consultation with stakeholders will result into more advertising and marketing spends from local businesses,” added Paul.

According to Unni Krishnan BK, Vice President Sales, Asianet News Network, the budget which is a prelude to 2019 Lok Sabha elections will be motivated politically.

“Practically, not much expectations from this Budget. The last Budget before the general elections will be politically motivated. I hope that there will be some slashing in the GST and income tax slabs,” said Krishnan.

Reghu Ramachandran Senior Vice President, Asianet Communications, says, “Taking into consideration Kerala’s economy post floods, I hope that the NDA government will bring in some positive initiatives to Kerala state.”

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Condé Nast International launches Vogue Business

Vogue Business is a new business media title offering a global perspective on the fashion, beauty and luxury industries


Condé Nast International has announced the launch of Vogue Business, a new business media title offering a global perspective on the fashion, beauty and luxury industries. 

Headquartered in London, Vogue Business draws on insights from 29 markets, from China, India to the United States, and taps into Condé Nast International's unrivalled global network of brands – Vogue, GQ, Glamour and Wired – fashion and luxury experts, industry leaders and business partners, the company said in a statement. 

While sharing the Vogue name, Vogue Business is operated as a wholly separate entity with an independent editorial team, developed with its own distinctive voice, the statement added.

Vogue Business, rooted in facts and data, fills the gap in the market for industry decision-makers, from startups to CEOs. The editorial team covers the critical intersection between fashion and adjacent industries — most notably technology, the driving force of change in the fashion business.

“In a consolidating media landscape, the launch of a new global title is a rare thing”, said Wolfgang Blau, President of Condé Nast International. “No one else in the world employs more fashion journalists in more places than we do. Our global network of journalists, digital editors and researchers are immersed in the relevant fashion trends on all inhabited continents, giving the team of Vogue Business access to an unparalleled depth of knowledge, from local design trends to changes in manufacturing, training, technology and distribution,” Blau added.

Commenting on the Vogue Business launch, Alex Kuruvilla, Managing Director, Conde Nast India, said, “Vogue Business will provide a much-needed window to the world of fashion and luxury - the Indian fashion and luxury industry will have an opportunity to tap into the unique insights provided by Vogue’s global network of journalists and editors. This truly global platform will provide a detailed insight into trends and technologies that will impact the industry, news updates in the fashion business and in-depth analysis across the fashion world.”  

Vogue Business is edited by Lauren Indvik, a seasoned fashion and business journalist and former Editor-in-Chief of For the past two years, she has led the Vogue International news and features team in London, collaborating with Vogue teams globally. 

“We take a new global, visual and data-driven approach to journalism," said Lauren Indvik. 

"Our journalism is designed for maximum impact and accessibility, making it easy to understand key ideas at a glance, and to enable fashion leaders to make the decisions that will grow and future-proof their businesses and careers,” Indvik added. 

In today's digital-first media environment, new publications often begin with a website. When Condé Nast International decided to launch Vogue Business it began instead with a newsletter, prioritising high engagement with a select audience over total reach. 

Vogue Business represents a new way of launching products for Condé Nast. Designed as a global title from its inception, it has been created by applying an incubator model of agile development and constant experimentation together with our beta users in 29 markets. 
“Our development methodology has ensured we understand our audience intimately, thanks to in-depth user research and constant reader feedback,” says Ciara Byrne, Director of Business Development at Condé Nast International.
Key areas of editorial focus are:
* An analysis of trends across the fashion industry, from design and manufacturing to marketing, distribution, show production and talent search       
* The impact of broader global market dynamics, from climate change to geopolitics
* Cultural patterns and shifts that will impact retail and vice versa
* How technological and scientific advancements will shape the ways products are produced, marketed and sold     

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Firstpost Newspaper makes a pitch to advertisers with extensive campaign

Launches media campaign covering TV, print, digital, OOH and social media 


Firstpost Newspaper that is set to hit the stands on Republic Day morning has made a pitch to advertisers. It has released an AV featuring a TV film and the key details of the product. There is also a sales kit consisting of the brochure, a miniature copy of the newspaper, a covering letter and events to be organised by Club Firstpost targeting top advertisers. 

The launch has been backed by an extensive media campaign covering TV, print, digital, OOH and social media.  

The TV campaign includes 16K+ secondages across channels like CNN-News18, CNBC TV18, History TV18, FYI TV18 and Colors Infinity.

In Print, it has slotted 2 to 3 ads in each of the magazines like Forbes, Overdrive, Better Photography and Better Interiors.

Across the Digital medium, Firstpost has placed 120 million+ Impressions across,, and

In the OOH medium, the campaign has been spanned across 6 weeks covering across 30+ premium screens in Mumbai and Delhi. The campaign also covers kiosks at Mumbai Airport for 3 months. 

Apart from Social Media Posts and Cover Pics on, several activities and events have been planned. There will be 24 events in one year at Delhi and Mumbai. Intimate discussions of 100+ audiences with thought leaders have also been scheduled. 

There will be a unique opportunity for readers to experience on-ground realities of the election campaign. About 25 selected readers will be invited to visit the most controversial constituencies across the length and breadth of the country. 

As part of the schedule for Agency Branding, a 15-days campaign will cover key media agencies across Delhi, Mumbai and Bangalore. Media planners will be engaged across 15+ key agencies. 

The campaign will also cover trade magazines like Impact. Digital Web Banners or Mailers will be published from key media portals like E4M. 

A select club of insiders will get a chance to be privy to a ringside view of the drama and trends of Indian politics.

The cover price of the 20-page newspaper has been fixed at Rs 8 per issue. At least 75 per cent of the copies will be sold via subscription. The Annual subscriptions will cover the Weekly newspaper, Online subscription to Firstpost and Membership of Club Firstpost, which includes a year-long programme of specially curated events. 

Positioning itself as the last word on news, Firstpost will be a 20-page broadsheet appearing every Saturday and shall cater to readers in Mumbai and New Delhi. 

Aiming to change the way in which the consumer perceives newspapers, Firstpost emphasises on narrative, long-format journalism with a focus on national politics, culture and art and being a mix of hard and soft feature news.
With a strong and vibrant design, the newspaper has been designed by Jacek Utko. 

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DB Corp ad revenue reported growth of 13% YOY to Rs 4,813 million

Sudhir Agarwal, Managing Director, DB Corp Ltd says performance this quarter is a culmination of dedicated strategic efforts made across all businesses spanning print, digital and radio

D B Corp

DB Corp Limited (DBCL), the print media company, which is home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, has announced its financial results for the quarter and nine months ended December 31, 2018. 

Performance highlights for Qtr 3 FY 19 Consolidated -All Comparisons with Qtr 3 FY 18
•    Advertising revenues reported growth of 13 per cent YOY to Rs 4,813 million in current period from Rs 4,261 million
•    Circulation Revenue has increased 3 per cent YoY to Rs 1,301 million from Rs 1,262 million
•    Total Revenue has grown by 11 per cent to Rs 6616 million in current period from Rs 5965 million
•    EBIDTA stands at Rs 1417 million (margin of 21.4%), against EBIDTA of Rs 1434 million on the back of strategic cost rationalisation measures and despite high newsprint rates
•    PAT stands at Rs 756 million (PAT Margin 11.4 per cent), against Rs 781 million (PAT Margin 13 per cent)
•    Radio business: Reports stellar performance
•    Advertising revenues expanded by 39 per cent YOY to Rs 465 million in Q3 of current period against Rs 334 million in Q3 of last fiscal
•    EBIDTA grew 2x YOY to Rs 202 million (EBIDTA margin of 43 per cent) from Rs 96 million
•    (EBIDTA margin of 29 per cent); margin expansion of 1400 bps
•    PAT grew by 3x YOY to Rs 112 million from Rs 42 million last year

Digital business – Gaining traction
•    Turns EBITDA positive on the back of renewed focus on business profitability
•    Revenue for the quarter stood at Rs 141 million as against Rs 154 million for Q3 FY 18

Performance highlights for YTD December 9 Months FY 2018-19 - Consolidated
•    Advertising Revenues reported growth of 7.5 per cent YOY to Rs 13,494 million in current period
•    from Rs 12,557 million in 9M of last fiscal
•    Total Revenue reported growth of 7 per cent at Rs 18,883 million in current period from Rs 17,675 million in 9M last fiscal    
•    Circulation Revenue has increased 6.3 per cent YoY to Rs 3,964 million from Rs 3,729 million, primarily volume driven
•    EBIDTA stands at Rs 4,142 million (margin of 22 per cent) against EBIDTA of Rs 4,824 million, in 9M FY 2018; after considering forex loss of Rs 54 million
•    PAT stands at Rs 2,194 million (PAT Margin 12 per cent), against Rs 2,669 million (PAT Margin 15%) in 9M of last year; after considering forex loss of Rs 62 million
Radio business
•    Advertising revenues expanded by 17 per cent YOY to Rs 1,159 million in 9M of current period, against Rs 993 million last fiscal
•    Radio business EBIDTA grew by 60 per cent YOY to Rs 393 million from Rs 245 million
•    Radio Business PAT grew by 102 per cent YOY to Rs 197 million from Rs 98 million
•    Digital business revenue stands at Rs 387 million from Rs 398 million

Commenting on the performance for Q3 FY 2018-19, Sudhir Agarwal, Managing Director, DB Corp Ltd said, “Our performance this quarter is a culmination of dedicated strategic efforts made across all our businesses spanning print, digital and radio. Over the last few quarters our focus has been on the execution of our circulation strategy across India supported by strong reader engagement and product enrichment initiatives. We have undertaken several initiatives to unlock their potential that will help us monetise our inherent, strong brand strengths through leveraging our loyal digital user base, our hyper local presence across radio and programming strength through content. The impact of these efforts have already started to emerge and will reflect in the coming months. 

At an industry level, the government’s ad rate hike is a welcome move for all players and will provide a strong impetus for growth. Structurally, India continues to be one of the world’s fastest growing economies. Decline in crude oil prices and rationalization of GST rates will help trigger a revival momentum in consumption. Across India, content consumption is growing at a brisk pace across mediums and given our legacy and competitive aggression, we are totally committed to expand our capabilities to deliver growth and shareholder value.”

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Firstpost newspaper to be a 20-page broadsheet and appear every Saturday

‘Viewspaper’ will hit the stands in Delhi NCR and Mumbai on 26th January


Eight years after became the go to destination for the argumentative Indian, Network18 will be launching its first weekly newspaper – Firstpost. 

B V Rao, Editor, Firstpost says, “By taking the viewspaper from the virtual to the physical world, we are signalling two things: Firstly, there is a market opportunity in the weekends for deep, thoughtful and reflective journalism, the kind that allows us to step back from the cacophony of the moment and analyze events calmly. Thus, the difference between the two products is not the quality of the content, but the kind of content. 

Secondly, content is platform-agnostic, especially good content. The digital consumer reads a lot but not necessarily the best. Reading the best becomes somewhat of a lottery, dependent on whether they open the right links from among the dozens they are dumped with every day. Firstpost print content, arranged to enable quick access in one place, will provide that reading pleasure to digital readers as well. Existing digital readers can access the content free for a limited period and then signal their readiness to put a premium on the content they cherish.”
According to Praveen Swami, Group Consulting Editor, Network18, “Firstpost is a new kind of newspaper. Instead of the usual, mundane recounting of events already well known to readers through digital media and television, every single article aspires to exceptionality: to offer a unique perspective; to excavate new information; to bring to life a new story.”
Positioning itself as the last word on news, Firstpost will be a 20-page broadsheet appearing every Saturday and shall cater to readers in Mumbai and New Delhi. Aiming to change the way in which the consumer perceives newspapers, Firstpost emphasises on narrative, long-format journalism with a focus on national politics, culture and art and being a mix of hard and soft feature news.
With a strong and vibrant design, the newspaper has been designed by Jacek Utko. 

Speaking on the launch, Rahul Kansal, Business Head, Print & Brand Advisor, Network18, said: “I am extremely proud to be a part of this milestone in the journey of Network18’s growing news prowess.  Firstpost sees itself as a ‘viewspaper’ with a focus on politics and will offer a ringside view of the complex democracy and society of our multi-dimensional nation. The offering will serve discerning readers looking for an intelligent read, many of whom feel that Indian newspapers have dumbed down in their bid to capture the mass market.”

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Sakshi Media Group appoints Vinay Maheshwari as Executive Director & CEO

Maheshwari was previously working as Senior Vice President at DB Corp


Sakshi Media Group appoints Vinay Maheshwari as Executive Director and CEO. He was previously working as Senior Vice President at DB Corp. 

On this new appointment, Sakshi Media Group Chairperson, YS Bharathi Reddy said, “We are a young media Group which has witnessed rapid growth in the last ten years. Vinay Maheshwari brings with him rich experience in the print business and we believe that he will bring in a fresh perspective to the organisation. We have ambitious plans for Sakshi and in Vinay we found the capabilities to strengthen our already formidable team.”

Sakshi Media Group has its presence in print, TV and digital media across the states of Andhra Pradesh and Telangana and is celebrating its 10th anniversary this year. Sakshi from its inception has created new records in the print industry in India in many areas ranging from being the first newspaper in the country to launch 23 editions simultaneously to its recent distinction when Sakshi’s 22 printing press were admitted to the prestigious WAN-IFRA quality colour club.

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Network 18 announces the team behind its first newspaper- Firstpost

The launch is expected to be on Republic Day- 26th January 2019, marking the media conglomerate’s foray into the newspaper domain


Network18 will be launching its very first weekly newspaper – Firstpost. Expected to be launched on Republic Day - 26th January 2019, the newspaper will mark the media conglomerate’s foray into the newspaper domain.

The Network appointed Praveen Swami as the Group Consulting Editor a few months ago. Along with BV Rao, the Editor of Firstpost, he will lead the editorial team of Firstpost newspaper. Rahul Kansal, Network18’s brand advisor will also be seen in the role of Business Head of the newspaper.

Rahul Kansal

A veteran of media marketing, Rahul Kansal was earlier the Executive President of Bennett Coleman, serving as the business head of The Times of India.

Praveen Swami

Praveen Swami has earlier held key editorial positions at The Indian Express, The Hindu, and The Daily Telegraph, London.

B.V. Rao

B.V. Rao comes with an extensive experience of 33 years where he has led newsrooms across various brands, formats, and platforms. A roster of some of the biggest Indian and international columnists will write for the paper; anchored by a talented team of journalists, cherry-picked from India’s leading newsrooms.

Read more:

Network18 to launch its first newspaper, Firstpost, on Republic Day


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Network18 to launch its first newspaper, Firstpost, on Republic Day

English daily to target audience looking for long format news content


India's most diversified media conglomerate Network18 is all set to launch its first newspaper — Firstpost.

The English language contemporary newspaper will allegedly see its official launch on this Republic Day. 

Propelling's success and reader engagement, Firstpost newspaper will target that segment of audience that looks for intelligent, detailed, long format news content. A formal announcement is expected next week.

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I&B Ministry hikes ad rates for print media by 25%

The last such revision had taken place in 2013 when an increase of 19% had been announced over and above the rates of 2010. 


Ministry of Information & Broadcasting has taken a decision to revise the advertisement rates for print media by announcing a hike of 25 per cent over and above the existing rate structure for advertisement in print media by the Bureau of Outreach and Communication (erstwhile DAVP).

A press release uploaded on the website of the Press Information Bureau of India said that the decision will be effective from January 8 and will be valid for a period of three years. The last such revision had taken place in 2013 when an increase of 19 per cent had been announced over and above the rates of 2010. 

This decision has been taken based on the recommendations of the 8th Rate Structure Committee constituted by I&B Ministry which took into account several factors, including the increase in price of news print, processing charges and other factors which go into the computation of advertisement rates. 

The press note also sad that this decision benefit especially the medium and small newspapers including a large number of such papers in regional and vernacular languages.

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Kalli Purie of India Today creates flat structure, elevates division heads to COO level

Purie, the Vice Chairperson and MD of India Today Group, does away with Group CEO assumes that role and elevates division heads of various Group businesses as Chief Operating Officers

India Today Group

India’s diversified media company the India Today Group, has undergone changes in terms of restructuring the organisation. The Chairman and Editor-in-Chief of the India Today Group, Aroon Purie, announced in an email to the Group stating that he wanted ‘a flat, efficient organisation’ and that various Group businesses will now be operated by Chief Operating Officers reporting to Kalli Purie, Vice Chairperson and Managing Director, India Today Group.

The new appointments were Rahul Shaw elevated as the COO - Television; Salil Kumar as the COO - Digital and Manoj Sharma as the COO - Magazines. Kalli will continue to report directly to Aroon Purie.

Here is a full text of the mail from Aroon Purie, Chairman and Editor-in-Chief of the India Today Group:

“I am happy to announce a new organisation structure for India Today Group effective January 2019. The new structure recognises the fact that the Group has strong and effective leaders across businesses. This has been demonstrated by continued leadership and growth in our company.

Over the past year, with a new managing director I am happy to see new energy, focus and speed which is so essential for modern businesses. I would like to see the Group grow judiciously but aggressively in the coming years. Keeping all this in mind coupled with the fact that I would like to have a flat, efficient organization, following is the new reporting structure on the business side.

The new structure envisages various Group businesses to be operated by COOs (Chief Operating Officers) reporting to Kalli Purie (Vice Chairperson/ Managing Director). This new structure will empower COOs and give them an opportunity to run their businesses with more independence.

Following will be COOs of TV, magazine and digital businesses that will report to KP. 

Rahul Shaw (COO - Television), Salil Kumar (COO - Digital), Manoj Sharma (COO - Magazines). Kalli continues to report directly to me.

She will be supported by Group CFO Dinesh Bhatia in all strategy related matters of the Group and some additional group functions - HR, Administration, Security and IT will report to him.  Dinesh will continue to report to Kalli with a dotted line to me.

New Year is a good time for new beginnings and I think this is a good way to start 2019.

Looking forward to an exciting New Year.”

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