print-industry

From tax reforms to reduction in GST and rationalisation of import duties for equipment, take a look at what these business leaders are looking forward to
exchange4media Staff 31-January-2019

With almost all leading print players increasing the number of pages to accommodate ads ahead of the festival season, we find out if the print industry is really picking up?
Apeksha Mishra 12-October-2018

Lav Saksena will serve as the secretary general, while Shailesh Gupta of Mid Day will be the deputy president and L. Adimoolam of ‘Health and The Antiseptic’ the vice-president
exchange4media Staff 01-October-2018

With increasing competition and technology playing a larger role than talent, pricing is the biggest factor driving pitches. Read on to find out some steps experts feel can help resolve the growing crisis
Naziya Alvi Rahman 13-August-2018

Newspapers cannot afford to lose advertisers as they are a major source of revenue. Here's what publishers want to tell advertisers in a time when the digital wave has disrupted the print industry.
exchange4media Staff 10-August-2018

Managing Director & CEO, ABP Pvt Ltd. says that language print is doing pretty as hinterlands are growing and advertisers are spending money in these markets.
Samarpita Banerjee 08-August-2018

Recap is a round-up of all important stories that made headlines during the week
exchange4media Staff 04-August-2018

The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help marketers gain more options for advertising in the emerging markets beyond the metros (Tier 2, 3, etc,) says Shriyan
Naziya Alvi Rahman 01-February-2018
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The medium has the biggest problem of ageing leadership and therefore has completely lost balance. The new breed of marketers and media planners connect more with young mediums such as digital and television. Because the mediums exhume freshness and young energy
Jwalant Swaroop 09-January-2018

Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard
Nishant Saxena 04-December-2017

The coverage of local news by regional language newspapers has given circulation the much needed momentum to express consumers’ grievances and aspirations
MV Shreyams Kumar 30-June-2017