print-industry
The price now stands somewhere close to 700 USD per tonne, as compared to an all-time high of 820 USD per tonne
Tasmayee Laha Roy 15-March-2019
From tax reforms to reduction in GST and rationalisation of import duties for equipment, take a look at what these business leaders are looking forward to
exchange4media Staff 31-January-2019
With almost all leading print players increasing the number of pages to accommodate ads ahead of the festival season, we find out if the print industry is really picking up?
Apeksha Mishra 12-October-2018
Lav Saksena will serve as the secretary general, while Shailesh Gupta of Mid Day will be the deputy president and L. Adimoolam of ‘Health and The Antiseptic’ the vice-president
exchange4media Staff 01-October-2018
Industry players attribute this slump to several factors, including the after-effects of demonetization and GST.
According to industry veterans, a quantum shift from advertising to non advertising revenue will be a critical factor for print players to stay relevant in the long run
Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi
With increasing competition and technology playing a larger role than talent, pricing is the biggest factor driving pitches. Read on to find out some steps experts feel can help resolve the growing crisis
Naziya Alvi Rahman 13-August-2018
Newspapers cannot afford to lose advertisers as they are a major source of revenue. Here's what publishers want to tell advertisers in a time when the digital wave has disrupted the print industry.
exchange4media Staff 10-August-2018
Managing Director & CEO, ABP Pvt Ltd. says that language print is doing pretty as hinterlands are growing and advertisers are spending money in these markets.
Samarpita Banerjee 08-August-2018
Recap is a round-up of all important stories that made headlines during the week
exchange4media Staff 04-August-2018
Print industry has been hit by an increase in raw material cost, downfall of India rupee against US dollar and China imposing a ban on import of paper waste
Newsprint, a low-cost non-archival paper, is most commonly used to print newspapers, publications and advertising material. There has been an almost 40 per cent spike in its price since the crisis began last year
The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help marketers gain more options for advertising in the emerging markets beyond the metros (Tier 2, 3, etc,) says Shriyan
Naziya Alvi Rahman 01-February-2018
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The medium has the biggest problem of ageing leadership and therefore has completely lost balance. The new breed of marketers and media planners connect more with young mediums such as digital and television. Because the mediums exhume freshness and young energy
Jwalant Swaroop 09-January-2018
Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard
Nishant Saxena 04-December-2017
The coverage of local news by regional language newspapers has given circulation the much needed momentum to express consumers’ grievances and aspirations
MV Shreyams Kumar 30-June-2017
Data suggests TOI has managed to add 3,36,000 lakh readers, while Hindustan Times registered a growth of 1,80,000 lakh readers in 2014
While some print players believe growth will surpass the estimates, most agree that regional print will see higher growth than English
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