Authors

Within social media, Facebook and WhatsApp are particularly widely used. Other social media platform widely used for news are Instagram, Twitter, and Facebook Messenger

Dipali Banka 28-March-2019

ZEEL’s revenue rose by 17.9 per cent at Rs 2,167 crore against Rs 1,838 crore last year

Dipali Banka 19-January-2019

Vinay Singhal, Co-Founder & CEO, WittyFeed on the new interface, rebranding and why data is king in the digital sphere

Dipali Banka 13-July-2017

exchange4media chats with leaders from the industry who have quit top positions to turn entrepreneurs

Dipali Banka 06-July-2012

With slowing of revenues, marketers are re-looking their media allocations and striving for more bang for the buck

Dipali Banka 05-July-2012

In 2016, digital advertising will account for 15.1 per cent of the total consumer magazine advertising compared to 7.0 per cent in 2011

Dipali Banka 04-July-2012

Revenue growth in traditional media will remain muted due to weak ad revenue but margins (q-o-q) will remain steady across most segments

Dipali Banka 27-June-2012

With I&B Ministry’s decision to modify the June 30 deadline, MSOs and LCOs are breathing a sigh of relief; DTH players & broadcasters are disappointed

Dipali Banka 22-June-2012

While the deal is a positive transaction for the Indian media space in general, does it involve a lot more than what meets the eye? e4m finds out...

Dipali Banka 19-June-2012

Indian mobile internet subscribers to increase from a low base at a compound annual growth rate of 50.8 per cent to 2016

Dipali Banka 14-June-2012

Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’

Dipali Banka 06-June-2012

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka 17-May-2012

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka 17-May-2012

As per a report by Starcom MediaVest, ‘Satyamev Jayate’ recorded 6.5 lakh ‘likes’ on Facebook & had 15000 followers on Twitter by May 9

Dipali Banka 11-May-2012

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

Dipali Banka 21-April-2012

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

Dipali Banka 21-April-2012

Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of the reasons

Dipali Banka 20-April-2012

Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of the reasons

Dipali Banka 20-April-2012

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka 29-March-2012

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka 29-March-2012

Advertisment

Advertisment

Advertisment

Advertisment