Dipali Banka

Content should play an important role in understanding the user behaviour for a brand: Vinay Singhal, WittyFeed

Vinay Singhal, Co-Founder & CEO, WittyFeed on the new interface, rebranding and why data is king in the digital sphere

Why people like Zubin Driver, Sudha Natrajan have quit

exchange4media chats with leaders from the industry who have quit top positions to turn entrepreneurs

Dip in corporate sales: What it means for media/advertising?

With slowing of revenues, marketers are re-looking their media allocations and striving for more bang for the buck

Digital readership to fuel growth in consumer magazine space: PwC

In 2016, digital advertising will account for 15.1 per cent of the total consumer magazine advertising compared to 7.0 per cent in 2011

Revenue growth in media to remain muted: CRISIL

Revenue growth in traditional media will remain muted due to weak ad revenue but margins (q-o-q) will remain steady across most segments

Digitisation deadline extension gets mixed reactions

With I&B Ministry’s decision to modify the June 30 deadline, MSOs and LCOs are breathing a sigh of relief; DTH players & broadcasters ar...

Was Sony-MSM deal good for minority investors?

While the deal is a positive transaction for the Indian media space in general, does it involve a lot more than what meets the eye? e4m finds out...

India to be fastest growth mkt for mobile internet: PwC

Indian mobile internet subscribers to increase from a low base at a compound annual growth rate of 50.8 per cent to 2016

The how and why of pitching

Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch scien...

“We will look at new value equation if ad rates increase”

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus...

“We will look at new value equation if ad rates increase”

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus...

‘Satyamev Jayate’ scores big on social media

As per a report by Starcom MediaVest, ‘Satyamev Jayate’ recorded 6.5 lakh ‘likes’ on Facebook & had 15000 followers o...

Young Adlanders predict Ogilvy India as ‘Agency of the Year’

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

Young Adlanders predict Ogilvy India as ‘Agency of the Year’

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

The Creative Ego & The Media Manners: Industry honchos on Media Abby

Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of...

The Creative Ego & The Media Manners: Industry honchos on Media Abby

Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of...

MEC to unveil IPL 5 viewership expectations

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Sea...

MEC to unveil IPL 5 viewership expectations

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Sea...

Brands at Auto Expo garner print, digital interest

BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research &...

DTH players, MSOs spar over building brand preference

With deadline for cable digitisation drawing near, intense competition & communication is seen amongst MSOs & DTH players. A look at what&rsqu...

Sun TV reports 25.5 pc dip in Q3 net profits

Sun TV has reported a drop of 28.91% in its Q3 FY12 income from operations at Rs 4.25 billion as compared to Rs 5.98 billion in same quarter last year

Network18’s margins take a hit with new launches

Network18 Group’s 24% growth in Q3 consolidated revenues comes on the backdrop of expense of launching four channels, write-offs & increased...

TBWA\ launches Integer in India

TBWA\ formally launched Integer, its retail & shopper mktg agency, in India on Feb 7. Marc Ducnuigeen, Prez, Integer Group elaborated on India pla...

Colgate-Palmolive Q3 net jumps 74.5 pc; ad spends down

Colgate-Palmolive’s top line growth is modest, but the margins have been maintained by cutting staff cost and ad spends, say analysts

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