Authors
Pansare

Pansare, Head Marketing Communications & PR, FCA India Automobiles talks about bringing the American Jeep brand to India, the marketing initiatives, the pricing strategy and more

Dipali Banka Aug 13, 2019 8:24 AM

Modi

What was it about Narendra Modi’s advertising campaigns and media strategy this year that turned the tide overwhelmingly in his favour?  

Dipali Banka May 29, 2019 8:56 AM

Nwspapers

Though Avengers: Endgame broke box office records, the big growth story of Print was as much of a hit in the industry, with dailies and magazines together adding 2.7 cr readers since IRS 2017

Srabana Lahiri & Dipali Banka Apr 29, 2019 9:20 AM

Goafest contenders

As delegates gather to celebrate the very best in advertising and media work from India at Goafest 2019, exchange4media spoke to some of the contenders

Christina Moniz & Dipali Banka Apr 12, 2019 2:15 PM

GoafestNominees

As delegates gather for a dazzling start to Goafest 2019, we caught up with some of the contenders

Christina Moniz & Dipali Banka Apr 11, 2019 2:57 PM

ReportMain

Within social media, Facebook and WhatsApp are particularly widely used. Other social media platform widely used for news are Instagram, Twitter, and Facebook Messenger

Dipali Banka Mar 28, 2019 8:21 AM

Zee

ZEEL’s revenue rose by 17.9 per cent at Rs 2,167 crore against Rs 1,838 crore last year

Dipali Banka Jan 19, 2019 9:00 AM

Vinay Singhal, Co-Founder & CEO, WittyFeed on the new interface, rebranding and why data is king in the digital sphere

Dipali Banka Jul 13, 2017 8:11 AM

Why people like Zubin Driver, Sudha Natrajan have quit

exchange4media chats with leaders from the industry who have quit top positions to turn entrepreneurs

Dipali Banka Jul 6, 2012 7:57 PM

Dip in corporate sales: What it means for media/advertising?

With slowing of revenues, marketers are re-looking their media allocations and striving for more bang for the buck

Dipali Banka Jul 5, 2012 7:48 PM

Digital readership to fuel growth in consumer magazine space: PwC

In 2016, digital advertising will account for 15.1 per cent of the total consumer magazine advertising compared to 7.0 per cent in 2011

Dipali Banka Jul 4, 2012 7:54 PM

Revenue growth in media to remain muted: CRISIL

Revenue growth in traditional media will remain muted due to weak ad revenue but margins (q-o-q) will remain steady across most segments

Dipali Banka Jun 27, 2012 7:50 PM

Digitisation deadline extension gets mixed reactions

With I&B Ministry’s decision to modify the June 30 deadline, MSOs and LCOs are breathing a sigh of relief; DTH players & broadcasters are disappointed

Dipali Banka Jun 22, 2012 9:42 PM

Was Sony-MSM deal good for minority investors?

While the deal is a positive transaction for the Indian media space in general, does it involve a lot more than what meets the eye? e4m finds out...

Dipali Banka Jun 19, 2012 11:10 PM

India to be fastest growth mkt for mobile internet: PwC

Indian mobile internet subscribers to increase from a low base at a compound annual growth rate of 50.8 per cent to 2016

Dipali Banka Jun 14, 2012 8:10 PM

The how and why of pitching

Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’

Dipali Banka Jun 6, 2012 7:13 PM

“We will look at new value equation if ad rates increase”

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

“We will look at new value equation if ad rates increase”

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

‘Satyamev Jayate’ scores big on social media

As per a report by Starcom MediaVest, ‘Satyamev Jayate’ recorded 6.5 lakh ‘likes’ on Facebook & had 15000 followers on Twitter by May 9

Dipali Banka May 11, 2012 8:36 PM

Young Adlanders predict Ogilvy India as ‘Agency of the Year’

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

Dipali Banka Apr 21, 2012 10:07 AM