According to Malani, Executive VP & Chief Marketing Officer, Polycab, post IPL, awareness for the brand saw 49% higher scores in the exposed group

Dipali Banka Mar 31, 2021 8:54 AM

The brand's ‘Karte Ja Bhadte Ja’ series of adverts that ran during the IPL on TV, featuring brand ambassadors Aamir Khan and Alia Bhatt, received a tremendously positive response

Dipali Banka Mar 30, 2021 8:21 AM

The total awareness for Livguard reached up to 75% from 55% during the IPL campaign

Dipali Banka Mar 24, 2021 8:29 AM

Kulmeet Bawa, President and Managing Director for SAP Indian Subcontinent, shares insights on media companies, their digital transformation and overall industry scenario

Dipali Banka Oct 28, 2020 8:42 AM

Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money

Dipali Banka Oct 23, 2020 8:19 AM

Ambi Parameswaran, Brand Consultant, Coach and Founder of brand-building.com, on his new book ‘Spring - Bouncing Back from Rejection’

Dipali Banka Oct 8, 2020 8:55 AM

Since Jio has become a content powerhouse, Reliance now sees more strategic value in keeping a controlling stake in it

Dipali Banka & Sonam Saini Oct 6, 2020 8:10 AM

Amitt Sharma, CEO & Founder VDO. AI, on the video advertising platform’s plans, and its increasing relevance in the Indian video content and advertising space

Dipali Banka Oct 2, 2020 9:56 AM

Ankit Prasad, Founder & CEO, Bobble AI, tells us how the company provides a customised approach to penetrating conversations through emojis and GIFs

Dipali Banka Sep 28, 2020 8:54 AM

Industry watchers say getting viewers to pay for quality content is key to finding a balance between subscribers and average daily active users

Dipali Banka Sep 21, 2020 8:43 AM

The report released by WPP & Kantar said that the total value of the BrandZ India Top 75 fell by 6 per cent in 2020, shedding $13 billion in value for a total brand value of $215.608 billion

Dipali Banka Sep 18, 2020 5:38 PM

Rajiv Beotra, Executive Director, and Rajan Bhalla, Group CMO, HT Media Ltd on the insights behind the recent Hindustan Times overhaul

Dipali Banka Sep 17, 2020 9:00 AM

Dream11 IPL is expected to have record-breaking viewership and the highest number of sponsors

Dipali Banka Sep 16, 2020 9:05 AM

Shereen Bhan, Managing Editor, CNBC-TV18 tells us more about the new line-up of programming and insights behind its launch

Dipali Banka Sep 14, 2020 1:22 PM

Sharma, COO of AnyMind Group and Co-Founder of POKKT, talks about the launch of influencer management platform CastingAsia in India

Dipali Banka Sep 11, 2020 9:01 AM

Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, talks about the new brand identity ‘Vi’

Dipali Banka Sep 10, 2020 8:46 AM

As per the Global Mobile Consumer Trends Report 2020, India also leads the global average in gaming and fitness apps downloads

Dipali Banka Sep 4, 2020 1:37 PM

Special recharge pack with Reliance Jio may bring in 15-20 mn additional subscribers. Also, the platform may consider a complete paywall option for IPL

Dipali Banka Sep 3, 2020 8:37 AM

Shivank Agarwal, Co-founder and CEO, Mitron TV, reveals what makes the app's stand out among competition, its future prospects and more

Dipali Banka Sep 2, 2020 8:41 AM

The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI

Dipali Banka Sep 1, 2020 9:04 AM