Lifestyle as a category is worth almost $45 billion in India and is growing at 15 per cent every year. It is slated to touch $100 billion by 2015. We have been going through this transition for the last 12 months and are now a pure play e-commerce company, dealing with lifestyle products. The trend has worked well for us and we see ourselves growing to be the largest lifestyle e-commerce portal in the country. Our revenue is doubling every 4 to 5 months.