Apollo Health and Lifestyle, a subsidiary of Apollo Group, announced the appointment of Ravindra Pai, as the new Senior Vice President, Marketing

exchange4media Staff 21-February-2012

Bridgestone, has come on board as the ‘Title Sponsor’ of World Series Hockey (WSH), the biggest-ever hockey league in the world

exchange4media Staff 21-February-2012

With less than a week to go for the Oscar Awards, Star Movies is heavily promoting the event across media. Digital is at the core of its marketing plan

exchange4media Staff 21-February-2012

GoaFest 2012 has announced the launch of a unique programme, ‘Marketing Wizards’ for the Indian Society of Advertisers (ISA) member companies for delegates under age 30

exchange4media Staff 21-February-2012

As part of its growth strategy, Ricoh India has brought on board Vizeum India to handle its media mandate for India

exchange4media Staff 21-February-2012

Speaking at the launch of Pitch Madison Ad Outlook 2012, Bharat Bambawale, Director, Global Brand, Airtel said that the days of controlled conversations with consumers were over

exchange4media Staff 21-February-2012

Pavan Varshnei has resigned as President, English Magazines and digital properties division at ABP; Kaushik Banerjee takes over as Vice President

exchange4media Staff 21-February-2012

BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research & Measurement

Dipali Banka 21-February-2012

In addition to this, Hindustan Times has also launched its ‘Noida First’ initiative, aimed at helping Noida embody its promise of ‘City of Hope’

exchange4media Staff 21-February-2012

Expected investment for the agency’s e-venture is estimated to be around Rs 8 crore, of which Rs 2 crore will be the marketing spends for coming year

Priyanka Nair 21-February-2012

Pitch Madison Ad Outlook predicts the industry to grow by 9%. Sam Balsara, Nigel Wark, Satyajit Sen & Praveen Sharma comment on the subject

Deepika Bhardwaj 21-February-2012

Backed by Times Internet Ltd, ET Speed is a real time community platform for market information sharing and dissemination

Shanta Saikia 21-February-2012

With the Raigarh edition, Patrika Group now has 30 editions spread across seven states. The paper will cover the Raigarh and Dharamjaypur regions

exchange4media Staff 21-February-2012

Tushar Dhingra has joined Mogae Media as Chief Delights Officer. He will look after the entire discounts-deals-delights space at Mogae

exchange4media Staff 21-February-2012

Lifestyle as a category is worth almost $45 billion in India and is growing at 15 per cent every year. It is slated to touch $100 billion by 2015. We have been going through this transition for the last 12 months and are now a pure play e-commerce company, dealing with lifestyle products. The trend has worked well for us and we see ourselves growing to be the largest lifestyle e-commerce portal in the country. Our revenue is doubling every 4 to 5 months.

exchange4media Staff 21-February-2012