Regional penetration will be the core of our journey this year: Eddie Udagawa, Canon India
.jpg "Facebook's Saurabh Doshi appointed as APAC Head of Entertainment Partnerships")
Facebook's Saurabh Doshi appointed as APAC Head of Entertainment Partnerships
.jpg "IPL ad series- Part X: Will Tata Nexon’s ads drive value for the brand?")
IPL ad series- Part X: Will Tata Nexon’s ads drive value for the brand?
Media organisations be allowed to work in atmosphere of freedom: Calcutta HC
Britzo to invest 100 crore to catalyse rural digitisation: Pradipto Ganguly
MWG TAG wins creative duties of Radikal Rice
The win comes on the back of a multi-agency pitch that was held in New Delhi. Most leading agencies were reportedly in the fray for the account
Zee News, Zee Business creative duties up for grabs
Industry sources state a creative pitch for news channels Zee News & Zee Business is underway. TAG & Euro RSCG are the incumbent on the accoun...
Alok Agrawal quits Cheil Worldwide
It is learnt that Alok Agrawal has quit the organisation as COO after a stint of four years. His next destination is not known yet
Alok Agrawal quits Cheil Worldwide South West Asia
It is learnt that Alok Agrawal has quit the organisaion as COO after a stint of four years. His next destination is not known yet
Bihar Tourism empanels 12 agencies
Span Communications, Lowe Lintas, Interads, Percept D’Mark, Crayons, Goldmine Advertising, amongst empanelled agencies
When Homeshop18 topped the Twitter charts…
Homeshop18’s #18thingsIwant topped Twitter trends globally. N Jayakumar of HomeShop18 says it helped determine what the audience wants
Bang in the Middle goes global, enters US
Bang in the Middle has begun operations in US. Saira Mohan, supermodel & business woman has come on board as President
Grey India appoints Dheeraj Sinha
Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India
A brand’s presence on mobile is crucial: Gerry Boyle
Mobile is another screen for investments and innovation, says the CEO of ZenithOptimedia, UK
Grey India appoints Dheeraj Sinha
Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India
TOI gears up for Bengal mkt; ropes in Tailor
TOI, ready to begin its innings in West Bengal, has chosen Mumbai-based agency Tailor to manage the entire launch campaign
NTPC account worth Rs 50 crore up for grabs
NTPC has called agencies for empanelment for a period of three years in the Capital. Last date for application is August 14, 2012
Shared experience brings Disney consumers together
Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland
Video: Agencies have to be proactive than reactive
Vahid Mehrinfar talks about things event agencies in India need to learn from the West, pre-empting the future & the key to success for any busine...
Video: Agencies have to specialise to be acquired
Martin Da Costa, CEO, SeventyEMG talks about reasons behind slowdown in M&As in the events industry, importance of being specialised and more...
Video: Event agencies should act as ad agencies
Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communicat...
Video: Voyeuristic content sells today
Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young...
Video: Pre- & post-analysis of activations is must
Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important
Video: Premium price for premium services: Ranjivjit Singh
Ranjivjit Singh, CMO, HP PSG India, talks about the importance of experiential marketing for marketers and agency-client relationship
Video: Events have to be amplified – Neeraj Sanan
ABP News’s Neeraj Sanan India talks about how event agencies have to look at out-of-the-box ideas and amplify them to bring value to clients
Video: Next ground for experiential is rural: Pradeep Kashyap
Pradeep Kashyap, CEO, MART talks to e4m on benefits of rural over urban markets for experiential, tapping rural in cost effective way, role EEMA can p...
Capture global mkt: Ambika Soni to events industry
I&B Minister Ambika Soni iterates that capturing international markets is the biggest challenge for events agencies; but real growth lies in going...
Events industry to be worth Rs 4,375 cr by 2014: E&Y report
As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4...
“Marketing has evolved from attention to involvement”
Lloyd Mathias, a noted marketer, shares how attention deficit nature of consumers today is a great opportunity for the experiential marketing industry
Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program
“Hate speech targeting journalists is shared and amplified on social networks, often by troll armies,” the report read while stating the reason for drop in India’s rank.
We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube