The win comes on the back of a multi-agency pitch that was held in New Delhi. Most leading agencies were reportedly in the fray for the account

Deepika Bhardwaj 31-August-2012

Industry sources state a creative pitch for news channels Zee News & Zee Business is underway. TAG & Euro RSCG are the incumbent on the account

Deepika Bhardwaj 24-August-2012

It is learnt that Alok Agrawal has quit the organisation as COO after a stint of four years. His next destination is not known yet

Deepika Bhardwaj 24-August-2012

It is learnt that Alok Agrawal has quit the organisaion as COO after a stint of four years. His next destination is not known yet

Deepika Bhardwaj 23-August-2012

Span Communications, Lowe Lintas, Interads, Percept D’Mark, Crayons, Goldmine Advertising, amongst empanelled agencies

Deepika Bhardwaj 22-August-2012

Homeshop18’s #18thingsIwant topped Twitter trends globally. N Jayakumar of HomeShop18 says it helped determine what the audience wants

Deepika Bhardwaj 20-August-2012

Bang in the Middle has begun operations in US. Saira Mohan, supermodel & business woman has come on board as President

Deepika Bhardwaj 16-August-2012

Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India

Deepika Bhardwaj 11-August-2012

Mobile is another screen for investments and innovation, says the CEO of ZenithOptimedia, UK

Deepika Bhardwaj 10-August-2012

Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India

Deepika Bhardwaj 10-August-2012

TOI, ready to begin its innings in West Bengal, has chosen Mumbai-based agency Tailor to manage the entire launch campaign

Deepika Bhardwaj 07-August-2012

NTPC has called agencies for empanelment for a period of three years in the Capital. Last date for application is August 14, 2012

Deepika Bhardwaj 06-August-2012

Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland

Deepika Bhardwaj 03-August-2012

Vahid Mehrinfar talks about things event agencies in India need to learn from the West, pre-empting the future & the key to success for any business

Deepika Bhardwaj 03-August-2012

Martin Da Costa, CEO, SeventyEMG talks about reasons behind slowdown in M&As in the events industry, importance of being specialised and more...

Deepika Bhardwaj 03-August-2012

Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communication

Deepika Bhardwaj 03-August-2012

Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young viewers

Deepika Bhardwaj 03-August-2012

Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important

Deepika Bhardwaj 03-August-2012

Ranjivjit Singh, CMO, HP PSG India, talks about the importance of experiential marketing for marketers and agency-client relationship

Deepika Bhardwaj 02-August-2012

ABP News’s Neeraj Sanan India talks about how event agencies have to look at out-of-the-box ideas and amplify them to bring value to clients

Deepika Bhardwaj 02-August-2012