The win comes on the back of a multi-agency pitch that was held in New Delhi. Most leading agencies were reportedly in the fray for the account

Deepika Bhardwaj Aug 31, 2012 6:43 PM

Industry sources state a creative pitch for news channels Zee News & Zee Business is underway. TAG & Euro RSCG are the incumbent on the account

Deepika Bhardwaj Aug 24, 2012 9:23 PM

It is learnt that Alok Agrawal has quit the organisation as COO after a stint of four years. His next destination is not known yet

Deepika Bhardwaj Aug 24, 2012 7:30 PM

It is learnt that Alok Agrawal has quit the organisaion as COO after a stint of four years. His next destination is not known yet

Deepika Bhardwaj Aug 23, 2012 6:20 PM

Span Communications, Lowe Lintas, Interads, Percept D’Mark, Crayons, Goldmine Advertising, amongst empanelled agencies

Deepika Bhardwaj Aug 22, 2012 7:36 PM

Homeshop18’s #18thingsIwant topped Twitter trends globally. N Jayakumar of HomeShop18 says it helped determine what the audience wants

Deepika Bhardwaj Aug 20, 2012 7:29 PM

Bang in the Middle has begun operations in US. Saira Mohan, supermodel & business woman has come on board as President

Deepika Bhardwaj Aug 16, 2012 9:11 PM

Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India

Deepika Bhardwaj Aug 11, 2012 9:08 PM

Mobile is another screen for investments and innovation, says the CEO of ZenithOptimedia, UK

Deepika Bhardwaj Aug 10, 2012 7:54 PM

Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India

Deepika Bhardwaj Aug 10, 2012 1:36 AM

TOI, ready to begin its innings in West Bengal, has chosen Mumbai-based agency Tailor to manage the entire launch campaign

Deepika Bhardwaj Aug 7, 2012 8:02 PM

NTPC has called agencies for empanelment for a period of three years in the Capital. Last date for application is August 14, 2012

Deepika Bhardwaj Aug 6, 2012 7:06 PM

Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland

Deepika Bhardwaj Aug 3, 2012 9:25 PM

Vahid Mehrinfar talks about things event agencies in India need to learn from the West, pre-empting the future & the key to success for any business

Deepika Bhardwaj Aug 3, 2012 8:36 PM

Martin Da Costa, CEO, SeventyEMG talks about reasons behind slowdown in M&As in the events industry, importance of being specialised and more...

Deepika Bhardwaj Aug 3, 2012 8:36 PM

Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communication

Deepika Bhardwaj Aug 3, 2012 8:35 PM

Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young viewers

Deepika Bhardwaj Aug 3, 2012 8:35 PM

Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important

Deepika Bhardwaj Aug 3, 2012 8:34 PM

Ranjivjit Singh, CMO, HP PSG India, talks about the importance of experiential marketing for marketers and agency-client relationship

Deepika Bhardwaj Aug 2, 2012 7:51 PM

ABP News’s Neeraj Sanan India talks about how event agencies have to look at out-of-the-box ideas and amplify them to bring value to clients

Deepika Bhardwaj Aug 2, 2012 7:51 PM