Date-wise News
T-Mobile UK - Life's For Sharing Dance Campaign?blur=25

By creating a dance event that became great content for people to pass on, MediaCom helped T-Mobile successfully realize its “Life’s for sharing” motto.

exchange4media Staff Mar 26, 2012 2:03 PM

Making PR measurable and accountable?blur=25

Can the impact of PR campaigns be measured through data? Yes, say experts as they list various tools and techniques available to PR practitioners today

Shanta Saikia Mar 26, 2012 8:48 AM

Curry Nation bags Borosil account?blur=25

Curry Nation has been awarded the advertising duties for Borosil's new product range; Borosil brand plans to invest Rs 6 to 7 crore in marketing this year

Priyanka Nair Mar 26, 2012 8:46 AM

Curry Nation bags Borosil account?blur=25

Curry Nation has been awarded the advertising duties for Borosil's new product range; Borosil brand plans to invest Rs 6 to 7 crore in marketing this year

Priyanka Nair Mar 26, 2012 8:45 AM

Airtel Money campaign goes digital?blur=25

Airtel Money, in addition to its recently launched series of TVCs, has chalked out its digital strategy to reach out to technology savvy consumers

Rahul Dubey Mar 26, 2012 8:42 AM

Canon India to invest Rs 150 crore in marketing initiatives?blur=25

Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr for BTL and Digital

Deepika Bhardwaj Mar 26, 2012 8:40 AM

Watch Video: Winners Speak @PR Awards?blur=25

Watch excellence award winners Prema Sagar, Meenu Handa and Atul Ahluwalia along with other winners share their experiences of winning at IPRCCA 2012

Deepika Bhardwaj Mar 26, 2012 8:34 AM

Guest Article: Demystifying OOH myths: Rajul Kulshreshtha?blur=25

“The common belief that the outdoor professional is different from his ‘mainline’ media counterpart is a myth at best,” says Rajul Kulshreshtha, MD, Kinetic

Rajul Kulshreshtha Mar 26, 2012 8:21 AM

Sandeep Kataria, Chief Marketing Officer, Yum! Restaurants India?blur=25

“Introducing Fiery Grilled is another milestone on the journey to providing new flavours and formats to our consumers. Taking inspiration from the Indian consumers’ love for spicy and flavourful food, this product is spicy, juicy and truly irresistible.”

exchange4media Staff Mar 26, 2012 12:00 AM