Will we watch it again next week? It will depend on the issue that is going to be tackled, says Rajul Kulshreshtha, MD, Kinetic India

Rajul Kulshreshtha 07-May-2012

“The common belief that the outdoor professional is different from his ‘mainline’ media counterpart is a myth at best,” says Rajul Kulshreshtha, MD, Kinetic

Rajul Kulshreshtha 26-March-2012

The OOH industry in India is still driven by perceptions rather than capabilities, feels Kinetic’s Rajul Kulshreshtha as he takes stock of the industry in 2011.

Rajul Kulshreshtha 05-January-2012

Rajul Kulshreshtha, Managing Director, Kinetic, recalls some valuable lessons learnt from Amitava Guha, who passed away on November 4, 2011…

Rajul Kulshreshtha 07-November-2011

GoaFest is over, yet the hangover remains. And why not? There was a lot to take back from the Festival – awards, learnings, feedbacks, networking, ideas, enthusiasm. And in Rajul Kulshreshtha’s case, three fundamental truths and the secret of MMR as well. Plus the innocuous yet profound questions of a driver!

Rajul Kulshreshtha 09-April-2008