Date-wise News
Birla Sun Life rolls out its ‘Khushaali ki Gaadi’

Birla Sun Life AMC has used specially designed vans to take forward its ‘Khushaali ki Gaadi’ awareness campaign. State of the art technology like mobile calculators and tablets have been extensively used.

Priyanka Nair Nov 7, 2011 2:16 PM

Goldie: more valuable than gold - Rajul Kulshreshtha

Rajul Kulshreshtha, Managing Director, Kinetic, recalls some valuable lessons learnt from Amitava Guha, who passed away on November 4, 2011…

Rajul Kulshreshtha Nov 7, 2011 9:30 AM

Goldie: the unlikely advertising intellectual - N Madhavan

N Madhavan, Associate Editor, Hindustan Times, recalls his long association with Amitava Guha, who passed away on November 4, 2011, and shares some endearing anecdotes about him…

N Madhavan Nov 7, 2011 9:29 AM

Pitch Exclusive: Speaker BMW's Christian Saffer & decoding the Indian luxury market

Christian Saffer, Marketing Director, BMW India has played a key role in the growth of the BMW brand India. Speaking at the forthcoming Pitch CMO Summit, Saffer will share how BMW has been able to successfully decode the Indian luxury market.

exchange4media Staff Nov 7, 2011 9:28 AM

Sony’s new fiction show ‘Dekha Ek Khwab’ to replace KBC

Sony has come up with two new fiction shows – ‘Dekha Ek Khwab’ (premiering on November 21) and ‘Parvarish’ – which would be replacing ‘Kaun Banega Crorepati’.

Suraj Ramnath Nov 7, 2011 9:26 AM

Shah Rukh Khan is Mumbai franchisee holder for I1 Super Series

 Actor Shah Rukh Khan, along with KKR partners and the Mehta Group, became Mumbai franchise owners for the all new motorsport racing league i1 Super Series, an initiative by Machdar Motorsports. Khan’s involvement with the i1 Super Series is definitely a big boost for the championship that will commence early January 2012.

Sai Prasanna Nov 7, 2011 9:18 AM

Sony Mix beefs up content line-up with ‘Once Upon a Time…Kabhie Kabhie’

 Multi Screen Media’s recently launched music channel - ‘MIX’ claims to have garnered a phenomenal response from music lovers in just two months of its launch.

Suraj Ramnath Nov 7, 2011 9:16 AM

TV18 Q2 consolidated revenues at Rs 302 cr

TV18 Broadcast Ltd has reported a steady quarter with consolidated revenues at Rs 302 crore and an operating profit of Rs 24.8 crore from continuing operations (Rs. 6.1 crores on a reported basis) for Q2 FY12.

exchange4media Staff Nov 7, 2011 8:19 AM

10 takeaways from AdAsia 2011 - Presented by patrika group

AdAsia 2011 was a huge learning experience and exchange4media has put together 10 key takeaways from the mega event for those who could not make it to the congress.

Shree Lahiri Nov 7, 2011 8:16 AM

This deal is as much as anybody's, as it is mine: John Wren on Omnicom-Mudra deal

Omnicom’s President and CEO John Wren states that the company’s controlling stake will not lead to any structural changes in Mudra, or Omnicom’s media assets, at the moment. The development will see Omnicom bring more of its brands to India.

Noor Fathima Warsia Nov 7, 2011 8:06 AM

Puthiya Thalaimurai TV claims No. 1 position in 60 days

As per TAM ratings for Week 44, Puthiya Thalaimurai has scored a GRP of 35.94 across Tamil Nadu, across news genre in CS 4+ years.

exchange4media Staff Nov 7, 2011 7:57 AM

Men’s Health launches digital edition with ‘moving cover’

The ‘moving cover’ can be experienced on www.menshealthindia.com, on the tablet versions of the magazine, and can also be downloaded to mobile phone by scanning a code in the magazine.

exchange4media Staff Nov 7, 2011 7:52 AM

Lintas completes Aaren Initiative acquisition

Lintas Media Group completed the acquisition by purchasing the 50 per cent stake held by erstwhile joint venture partner Aaren Advertising. A name change is also on the cards.

Noor Fathima Warsia Nov 7, 2011 7:47 AM

After being on lead positions, Mastiii & Dabangg target consolidation

Sri Adhikari Brothers has taken music channel Mastiii and regional entertainment channel Dabangg to leadership positions in their respective genres.

exchange4media Staff Nov 7, 2011 7:47 AM