Authors
Quick 5 with Boring Brands’ Bhargava & Sushil

“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands

Sai Prasanna Jan 28, 2013 7:09 PM

“There is no such thing as marketing analytics”

If you do analytics right, you get marketing right, says Mohan Jayaraman of Experian Credit Information Company of India

Sai Prasanna Jan 23, 2013 7:44 PM

Reporter’s Diary: Time for a revolution

Are we aware that that which we fear the most – losing our basic right to be a woman and enjoy it – lurks right in our backyard, asks Sai Prasanna

Sai Prasanna Jan 19, 2013 8:52 PM

Mobile targeting is better than carpet bombing

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

Sai Prasanna Jan 18, 2013 11:35 PM

Analytics for better consumer connect

IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights

Sai Prasanna Jan 18, 2013 7:46 PM

“Analytics should disrupt business”

Domain experts such as Ashok Banerjee of Flipkart and Kunnal Sharma of Times of Money decode the growing power of analytics

Sai Prasanna Jan 17, 2013 9:41 PM

Manage data, don’t let it kill you: Carlo Donati

It is necessary to professionalise the management of data, says the Former CEO of Nestle Waters

Sai Prasanna Jan 17, 2013 7:36 PM

“Embedding analytics in business is imperative”

Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer

Sai Prasanna Jan 17, 2013 12:21 AM

Quick five with Ozone Media’s Senthil Govindan

Govindan talks about the Indian digital ecosystem and evolution of online marketing, among other things…

Sai Prasanna Jan 16, 2013 6:20 PM

Quick five with Suvarna’s Anup Chandrasekharan

Suvarna’s Business Head talks about the success of ‘Kannadada Kotyadhipati’ and the channel’s differentiated content strategy

Sai Prasanna Jan 10, 2013 11:08 PM

Amagi brings on board Bhaskar Gupta

As Head of Corporate & Network Sales, Gupta’s mandate is to look at newer sustainable avenues of revenue

Sai Prasanna Jan 9, 2013 7:06 PM

New OOH outfit Dekhooh launches in Bangalore

The agency, keen on acquiring a bigger client base than a bigger OOH asset base, is targeting 300 clients & 70 OOH assets in B’lore

Sai Prasanna Jan 8, 2013 6:35 PM

ING Life firms base in AP market with new campaign

The half-hour teleshow showcased nine successful ING Life advisors, emphasising the benefits of becoming a life insurance advisor

Sai Prasanna Jan 5, 2013 9:17 PM

Quick five with HolidayIQ’s Hari Nair

The Founder & CEO of HolidayIQ elaborates on the trends in the travel & tourism space and the online advantage

Sai Prasanna Jan 3, 2013 6:55 PM

Yes Bank embarks on first OOH campaign

The private banking player plans to increase its marketing share of voice by at least 40 per cent year-on-year

Sai Prasanna Dec 28, 2012 8:47 PM

Amagi unveils tie-up with Tata Sky

By adding on the Tata Sky skew to their base plans, brands can advertise across analogue & digital platforms, in addition to tapping into the Tata Sky DTH subscriber base

Sai Prasanna Dec 21, 2012 10:18 PM

Quick five with Tata Elxsi & Brash Brands

Tata Elxsi’s Nick Talbot and Brash Brands’ John Brash talk about the strategic partnership between the design company and the brand consultancy

Sai Prasanna Dec 17, 2012 9:14 PM

Janasri appoints S Divaakar as Business Head

He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level

Sai Prasanna Dec 10, 2012 7:51 PM

Janasri appoints S Divaakar as Business Head

He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level

Sai Prasanna Dec 10, 2012 7:51 PM

Indigo to host ‘Vodafone Battle of the Bands’

The event to target amateur bands in the corporate sector and offer a platform to showcase their talent

Sai Prasanna Dec 6, 2012 9:24 PM