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“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands

Sai Prasanna 28-January-2013

If you do analytics right, you get marketing right, says Mohan Jayaraman of Experian Credit Information Company of India

Sai Prasanna 23-January-2013

Are we aware that that which we fear the most – losing our basic right to be a woman and enjoy it – lurks right in our backyard, asks Sai Prasanna

Sai Prasanna 19-January-2013

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

Sai Prasanna 18-January-2013

IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights

Sai Prasanna 18-January-2013

Domain experts such as Ashok Banerjee of Flipkart and Kunnal Sharma of Times of Money decode the growing power of analytics

Sai Prasanna 17-January-2013

It is necessary to professionalise the management of data, says the Former CEO of Nestle Waters

Sai Prasanna 17-January-2013

Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer

Sai Prasanna 17-January-2013

Govindan talks about the Indian digital ecosystem and evolution of online marketing, among other things…

Sai Prasanna 16-January-2013

Suvarna’s Business Head talks about the success of ‘Kannadada Kotyadhipati’ and the channel’s differentiated content strategy

Sai Prasanna 10-January-2013

As Head of Corporate & Network Sales, Gupta’s mandate is to look at newer sustainable avenues of revenue

Sai Prasanna 09-January-2013

The agency, keen on acquiring a bigger client base than a bigger OOH asset base, is targeting 300 clients & 70 OOH assets in B’lore

Sai Prasanna 08-January-2013

The half-hour teleshow showcased nine successful ING Life advisors, emphasising the benefits of becoming a life insurance advisor

Sai Prasanna 05-January-2013

The Founder & CEO of HolidayIQ elaborates on the trends in the travel & tourism space and the online advantage

Sai Prasanna 03-January-2013

The private banking player plans to increase its marketing share of voice by at least 40 per cent year-on-year

Sai Prasanna 28-December-2012

By adding on the Tata Sky skew to their base plans, brands can advertise across analogue & digital platforms, in addition to tapping into the Tata Sky DTH subscriber base

Sai Prasanna 21-December-2012

Tata Elxsi’s Nick Talbot and Brash Brands’ John Brash talk about the strategic partnership between the design company and the brand consultancy

Sai Prasanna 17-December-2012

He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level

Sai Prasanna 10-December-2012

He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level

Sai Prasanna 10-December-2012

The event to target amateur bands in the corporate sector and offer a platform to showcase their talent

Sai Prasanna 06-December-2012

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