“Content is giving much more competitive advantage to start-ups,” say the Co-Founders of Boring Brands

Sai Prasanna Jan 28, 2013 7:09 PM

If you do analytics right, you get marketing right, says Mohan Jayaraman of Experian Credit Information Company of India

Sai Prasanna Jan 23, 2013 7:44 PM

Are we aware that that which we fear the most – losing our basic right to be a woman and enjoy it – lurks right in our backyard, asks Sai Prasanna

Sai Prasanna Jan 19, 2013 8:52 PM

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

Sai Prasanna Jan 18, 2013 11:35 PM

IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights

Sai Prasanna Jan 18, 2013 7:46 PM

Domain experts such as Ashok Banerjee of Flipkart and Kunnal Sharma of Times of Money decode the growing power of analytics

Sai Prasanna Jan 17, 2013 9:41 PM

It is necessary to professionalise the management of data, says the Former CEO of Nestle Waters

Sai Prasanna Jan 17, 2013 7:36 PM

Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer

Sai Prasanna Jan 17, 2013 12:21 AM

Govindan talks about the Indian digital ecosystem and evolution of online marketing, among other things…

Sai Prasanna Jan 16, 2013 6:20 PM

Suvarna’s Business Head talks about the success of ‘Kannadada Kotyadhipati’ and the channel’s differentiated content strategy

Sai Prasanna Jan 10, 2013 11:08 PM

As Head of Corporate & Network Sales, Gupta’s mandate is to look at newer sustainable avenues of revenue

Sai Prasanna Jan 9, 2013 7:06 PM

The agency, keen on acquiring a bigger client base than a bigger OOH asset base, is targeting 300 clients & 70 OOH assets in B’lore

Sai Prasanna Jan 8, 2013 6:35 PM

The half-hour teleshow showcased nine successful ING Life advisors, emphasising the benefits of becoming a life insurance advisor

Sai Prasanna Jan 5, 2013 9:17 PM

The Founder & CEO of HolidayIQ elaborates on the trends in the travel & tourism space and the online advantage

Sai Prasanna Jan 3, 2013 6:55 PM

The private banking player plans to increase its marketing share of voice by at least 40 per cent year-on-year

Sai Prasanna Dec 28, 2012 8:47 PM

By adding on the Tata Sky skew to their base plans, brands can advertise across analogue & digital platforms, in addition to tapping into the Tata Sky DTH subscriber base

Sai Prasanna Dec 21, 2012 10:18 PM

Tata Elxsi’s Nick Talbot and Brash Brands’ John Brash talk about the strategic partnership between the design company and the brand consultancy

Sai Prasanna Dec 17, 2012 9:14 PM

He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level

Sai Prasanna Dec 10, 2012 7:51 PM

He joins the Kannada news channel today. Divaakar’s mandate is to supervise the overall revenue growth at the national level

Sai Prasanna Dec 10, 2012 7:51 PM

The event to target amateur bands in the corporate sector and offer a platform to showcase their talent

Sai Prasanna Dec 6, 2012 9:24 PM