Date-wise News
Diwali & advertising: The quintessential marriage?blur=25

Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season

Sai Prasanna Nov 15, 2012 9:44 PM

Billboard of the week: Star Plus’ ‘Gauri’ campaign?blur=25

The initiative revolves around the news of a London-based girl, who goes missing on her arrival in India; it is based on a new show

Priyanka Nair Nov 15, 2012 7:34 PM

Helix wins ‘Best Print Campaign’ award?blur=25

The campaign by JWT Delhi for Helix watches has won at the Watch World Award 2012

exchange4media Staff Nov 15, 2012 7:33 PM

English GECs turn to on-ground to engage viewers?blur=25

From hosting live cook-offs to showing season premieres beforehand, English GE channels are demonstrating faith in the on-ground medium

Synjini Nandi Nov 15, 2012 7:31 PM

Guest Column: Seven deadly social media sins?blur=25

As social media takes centre stage, Sundeep Kapur of NCR Corporation talks about seven mistakes that brands should avoid

Sundeep Kapur Nov 15, 2012 6:51 PM

Star Cricket to present India-England cricket series in Hindi?blur=25

To build up this offering, the sports broadcaster has lined up an expert panel comprising Kapil Dev, Navjot Singh Sidhu & Ramiz Raja, among others

exchange4media Staff Nov 15, 2012 6:48 PM

Prasar Bharati all set for major revamp?blur=25

The public sector broadcaster to form expert panels to advise it on viewership preferences, programmes and archive retrieval

exchange4media Staff Nov 15, 2012 6:45 PM

Quick five with Integer India’s Ketan Desai?blur=25

There isn’t enough shopper data around, so every bit of information is exciting, says the MD of The Integer Group India

Priyanka Nair Nov 15, 2012 6:35 PM

Digitisation picture remains ambiguous in Chennai?blur=25

Three postponements later, digitisation scenario in Chennai continues to be vague, with STB installation yet to pick up

Abid Hasan Nov 15, 2012 6:27 PM

ESS retains EPL S Asia rights for 3 more years?blur=25

The sports broadcaster has paid $145 million for the South Asia telecast rights following second round of bidding, which also saw MSM’s participation

exchange4media Staff Nov 15, 2012 3:46 PM

<b>Hemant Kumar</b>, Founder & CEO, Marmalade Digital?blur=25

Technology changes fast. Online fads are moving even faster. Established digital marketing channels are in a continual process of improvement. New platforms with new capabilities are germinated to fill up the loopholes and gaps in the existing ecosystem, but the biggest challenge is human acceptance or ‘change’. People seem to automatically scan a new situation in their minds and perceive the negative factors.

exchange4media Staff Nov 15, 2012 12:00 AM