The industry is growing fast in India & faster in China. Asia is where the growth & future innovation will come from, says Jaideep Shergill, CEO, MSLGroup India

Synjini Nandi Jul 13, 2013 9:40 AM

On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet

Synjini Nandi Jul 12, 2013 8:36 AM

The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show

Synjini Nandi Jul 10, 2013 7:57 AM

Acc to data sourced from TAM subscribers for CS 4+, HSM markets, Week 26, Star Plus continues to lead the Hindi GEC space with 232 GRPs; next is Zee TV at 197 GRPs

Synjini Nandi Jul 5, 2013 9:29 AM

The production house has partnered with Mills & Boon to launch a special Lootera Collection, in sync with the romance angle of the movie; also built innovation on digital

Synjini Nandi Jul 5, 2013 9:24 AM

Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend

Synjini Nandi Jul 4, 2013 8:39 AM

The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook

Synjini Nandi Jul 3, 2013 8:19 AM

Apart from the early and late prime time, and afternoon slots, channels have been experimenting with various other time bands to infuse freshness

Synjini Nandi Jul 2, 2013 9:06 AM

Six of the top 10 fiction shows are aired on Star Plus. As per TAM data, in Week 25 Star Plus garnered 243 GRPs. Zee TV is placed second with 209 GRPs

Synjini Nandi Jun 28, 2013 8:25 AM

Music videos, kitty parties, appearances in talent hunt shows, brand integrations - all form part of UTV Motion Pictures' mktg campaign for the film

Synjini Nandi Jun 27, 2013 8:47 AM

The 'Tung Tucking Ting' music video is being promoted across a large media spread involving radio & digital platforms as well as the 9X Media channels

Synjini Nandi Jun 26, 2013 8:00 AM

SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions

Synjini Nandi Jun 24, 2013 8:14 AM

Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category

Synjini Nandi Jun 24, 2013 7:34 AM

Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category

Synjini Nandi Jun 23, 2013 7:37 AM

A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions

Synjini Nandi Jun 22, 2013 8:34 AM

A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions

Synjini Nandi Jun 21, 2013 1:02 PM

The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (All India)

Synjini Nandi Jun 21, 2013 8:40 AM

Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel

Synjini Nandi Jun 20, 2013 12:15 PM

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM