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"In India, the industry will grow at more than 20% for several years"

The industry is growing fast in India & faster in China. Asia is where the growth & future innovation will come from, says Jaideep Shergill, CEO, MSLGroup India

Synjini Nandi Jul 13, 2013 9:40 AM

MTV & Swipe Telecom launch MTV Slash for greater youth connect

On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet

Synjini Nandi Jul 12, 2013 8:36 AM

MTV beefs up Sunday with 'Time Out with Imam'

The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show

Synjini Nandi Jul 10, 2013 7:57 AM

Star Plus continues to lead the rating race; Zee TV follows

Acc to data sourced from TAM subscribers for CS 4+, HSM markets, Week 26, Star Plus continues to lead the Hindi GEC space with 232 GRPs; next is Zee TV at 197 GRPs

Synjini Nandi Jul 5, 2013 9:29 AM

Balaji Motion Pictures goes beyond run-of-the-mill mktg tactics for Lootera

The production house has partnered with Mills & Boon to launch a special Lootera Collection, in sync with the romance angle of the movie; also built innovation on digital

Synjini Nandi Jul 5, 2013 9:24 AM

TV players eye the burgeoning lifestyle & Bollywood market

Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend

Synjini Nandi Jul 4, 2013 8:39 AM

MTV adopts multi-platform strategy for 'Coke Studio' Season 3

The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook

Synjini Nandi Jul 3, 2013 8:19 AM

Hindi GECs step out of traditional time bands to draw eyeballs

Apart from the early and late prime time, and afternoon slots, channels have been experimenting with various other time bands to infuse freshness

Synjini Nandi Jul 2, 2013 9:06 AM

Fiction shows boost Star Plus' lead amongst Hindi GECs

Six of the top 10 fiction shows are aired on Star Plus. As per TAM data, in Week 25 Star Plus garnered 243 GRPs. Zee TV is placed second with 209 GRPs

Synjini Nandi Jun 28, 2013 8:25 AM

From TV shows to brand tie-ups - 'Ghanchakkar' leaves no media untouched

Music videos, kitty parties, appearances in talent hunt shows, brand integrations - all form part of UTV Motion Pictures' mktg campaign for the film

Synjini Nandi Jun 27, 2013 8:47 AM

9X Media further strengthens brand with music video initiative

The 'Tung Tucking Ting' music video is being promoted across a large media spread involving radio & digital platforms as well as the 9X Media channels

Synjini Nandi Jun 26, 2013 8:00 AM

SAB TV fortifies brand positioning with new look

SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions

Synjini Nandi Jun 24, 2013 8:14 AM

Cannes Lions 2013: Ramesh Deo Productions sole Indian winner in Film Craft Lions

Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category

Synjini Nandi Jun 24, 2013 7:34 AM

Cannes Lions 2013: Ramesh Deo Productions sole Indian winner in Film Craft Lions

Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category

Synjini Nandi Jun 23, 2013 7:37 AM

Cannes Lions 2013: O&M, Ramesh Deo Productions, Chrome Pictures in Film Craft Lions shortlist

A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions

Synjini Nandi Jun 22, 2013 8:34 AM

Cannes Lions 2013: O&M, Ramesh Deo Productions, Chrome Pictures in Film Craft Lions shortlist

A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions

Synjini Nandi Jun 21, 2013 1:02 PM

ICC Champions Trophy clocks decent ratings

The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (All India)

Synjini Nandi Jun 21, 2013 8:40 AM

Life OK gets its post-digitisation content strategy right

Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel

Synjini Nandi Jun 20, 2013 12:15 PM

Cannes Lions 2013: India fails to grab metals in Media Lions

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Cannes Lions 2013: India fails to grab metals in Media Lions

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM