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The industry is growing fast in India & faster in China. Asia is where the growth & future innovation will come from, says Jaideep Shergill, CEO, MSLGroup India

Synjini Nandi 13-July-2013

On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet

Synjini Nandi 12-July-2013

The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show

Synjini Nandi 10-July-2013

Acc to data sourced from TAM subscribers for CS 4+, HSM markets, Week 26, Star Plus continues to lead the Hindi GEC space with 232 GRPs; next is Zee TV at 197 GRPs

Synjini Nandi 05-July-2013

The production house has partnered with Mills & Boon to launch a special Lootera Collection, in sync with the romance angle of the movie; also built innovation on digital

Synjini Nandi 05-July-2013

Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend

Synjini Nandi 04-July-2013

The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook

Synjini Nandi 03-July-2013

Apart from the early and late prime time, and afternoon slots, channels have been experimenting with various other time bands to infuse freshness

Synjini Nandi 02-July-2013

Six of the top 10 fiction shows are aired on Star Plus. As per TAM data, in Week 25 Star Plus garnered 243 GRPs. Zee TV is placed second with 209 GRPs

Synjini Nandi 28-June-2013

Music videos, kitty parties, appearances in talent hunt shows, brand integrations - all form part of UTV Motion Pictures' mktg campaign for the film

Synjini Nandi 27-June-2013

The 'Tung Tucking Ting' music video is being promoted across a large media spread involving radio & digital platforms as well as the 9X Media channels

Synjini Nandi 26-June-2013

SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions

Synjini Nandi 24-June-2013

Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category

Synjini Nandi 24-June-2013

Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category

Synjini Nandi 23-June-2013

A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions

Synjini Nandi 22-June-2013

A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions

Synjini Nandi 21-June-2013

The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (All India)

Synjini Nandi 21-June-2013

Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel

Synjini Nandi 20-June-2013

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi 19-June-2013

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi 19-June-2013