Date-wise News
Guest Column: Creating the right ‘Experience Economy’

In an 'Experience Economy', information is distributed through stories of product or service, which is then 'experienced' by the end-users, says events consultant Tanaz Basrur

Tanaz Basrur Jul 5, 2013 3:25 PM

Nissan aims to be among top three auto players by 2016

Nissan eyes larger market share with new launches, expansion of dealer networks and product differentiation; hopes to more than double its volumes this FY

Priyanka Mehra Jul 5, 2013 10:32 AM

Madison Media wins Piramal Healthcare business

The agency has been awarded the media duties for Piramal Healthcare. The account size is estimated to be around Rs 70 crore

Priyanka Mehra Jul 5, 2013 10:30 AM

Mobility limits viewing time of an outdoor ad message: M Sundararajan

Because of limited time exposure, outdoor advtg design requires a disciplined & creative approach and innovative ‘smart planning’, says the CMO, HCL Corp

exchange4media Staff Jul 5, 2013 9:48 AM

Pictures Speak: Glimpses from IMPACT M-School Rankings 2013

The inaugural IMPACT M-School Rankings received an overwhelming response from the industry. A pictorial representation of the who’s who at the event

exchange4media Staff Jul 5, 2013 9:44 AM

To target women, top brands bet big on social media

Maybelline, Tupperware, L’oreal Paris & Kaya Skin Clinic are making their presence felt on social. We take a look at how these brands are connecting with their TG

Priyanka Nair Jul 5, 2013 9:39 AM

Nissan aims to be among top three auto players by 2016

Nissan eyes larger market share with new launches, expansion of dealer networks and product differentiation; hopes to more than double its volumes this FY

Priyanka Mehra Jul 5, 2013 9:34 AM

Star Plus continues to lead the rating race; Zee TV follows

Acc to data sourced from TAM subscribers for CS 4+, HSM markets, Week 26, Star Plus continues to lead the Hindi GEC space with 232 GRPs; next is Zee TV at 197 GRPs

Synjini Nandi Jul 5, 2013 9:29 AM

MEC India brings on board Roopam Garg

Garg joins as All India Head – New Business Development and General Manager, MEC North. His last stint was with ZenithOptimedia India

exchange4media Staff Jul 5, 2013 9:26 AM

Balaji Motion Pictures goes beyond run-of-the-mill mktg tactics for Lootera

The production house has partnered with Mills & Boon to launch a special Lootera Collection, in sync with the romance angle of the movie; also built innovation on digital

Synjini Nandi Jul 5, 2013 9:24 AM

“Distribution is the biggest challenge in the Southern markets”

Distribution is often hampered by political interference. Besides, viewers are confused about opting for DTH or cable network, says RBU Shyam Kumar, CEO, Puthiya Thalaimurai

Deepa Balasubramanian Jul 5, 2013 9:19 AM

Madison Media wins Piramal Healthcare business

The agency has been awarded the media duties for Piramal Healthcare. The account size is estimated to be around Rs 70 crore

Priyanka Mehra Jul 5, 2013 9:10 AM

Matt Blackborn, President - Emerging Markets, Starcom MediaVest Group

Growing our business is paramount; the reason we cluster emerging markets the way we do is because we see them as a driver of growth for our business. The Indian market is growing and we want to grow disproportionately within the market, we are set to grow at a rapid pace. Even if the rate of growth in the market place drops in terms of GDP growth, our ability to grow is definitely there. India is our fastest growth market.

exchange4media Staff Jul 5, 2013 12:00 AM

Manju Yagnik, Vice Chairperson, Nahar Group

Increase in creative content and better technology is required for better impact of outdoor advertising. Thus, the drawback of absence of sound and motion, that limit the target audience for the hoarding, can be done away with. Another difficulty in using outdoor advertising is lack of clearly stated norms for display of hoardings. These norms should be specified so that multiple hoardings are not placed at the same time in the same location. This may dilute the impact of the various hoardings placed in that area.

exchange4media Staff Jul 5, 2013 12:00 AM