Growing our business is paramount; the reason we cluster emerging markets the way we do is because we see them as a driver of growth for our business. The Indian market is growing and we want to grow disproportionately within the market, we are set to grow at a rapid pace. Even if the rate of growth in the market place drops in terms of GDP growth, our ability to grow is definitely there. India is our fastest growth market.
Increase in creative content and better technology is required for better impact of outdoor advertising. Thus, the drawback of absence of sound and motion, that limit the target audience for the hoarding, can be done away with. Another difficulty in using outdoor advertising is lack of clearly stated norms for display of hoardings. These norms should be specified so that multiple hoardings are not placed at the same time in the same location. This may dilute the impact of the various hoardings placed in that area.