IPL Ad Series- Part VI: Why Vivo’s ad campaign is a massy masterstroke
BARC Week 15: Advent of IPL sees Vodafone and Vivo enter Top 10 Brands
JWT Coffee & Donuts: It’s time marketers took cognizance of Adultescence: Noor Samra
London-based ad agency Blackmilk opens office in Mumbai
Dulux Velvet Touch inspires homeowners to celebrate their ‘Glow of Success’
Ajit Varghese elevated; will lead Global Market Development as President for MEC and Maxus merged entity
He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity
Balki and I haven't yet even spoken about this venture: Joseph George
George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its p...
Paddy Rangappa provides insightful Sparks on marketing
Marketing veteran Paddy Rangappa’s book Spark demystifies jargon and highlights the importance of insight in marketing
Our digital engagement numbers have increased by 26 per cent since the rebrand: Swati Mohan
Mohan on the success of National Geographic’s MISSION BLUE and developments after the rebranding
Maxus retains Shoppers Stop media mandate
The multi-agency pitch saw participation from all the major agencies
Five mistakes marketers make, according to Thomas Barta
Thomas Barta, Marketing Leadership Pioneer and Author, ‘The 12 Powers of a Marketing Leader’, tells us about five things that marketers get wrong
The Marketing Society launches in India
The Society challenges its 3000 members globally to think differently and become bolder marketing leaders
Audio will eventually take over: Susana Tsui, CEO, PHD, APAC
Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip them...
The Broadcast sector remains a focus area...: Vivek Raicha, Emerald Media
In his first ever interview, the media shy Raicha talks about critical factors to be considered before making an investment, Emerald Media’s investmen...
Brand Safety in India is still nascent: John Montgomery, GroupM
John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure bra...
Brajesh Kumar Singh joins as Editor, Zee Hindustan
His last assignment was with ABP Asmita; Singh will be based out of Noida
Creativeland Asia turns 10; launches Baaash Digital
Baaash has delivered multiple VR content and digital films for Taj Group of Hotels, and every day digital content for Godrej on Cinthol, aer and prote...
200 Not Out appoints Maxus to create magical innings for Sachin: A Billion Dreams
Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin T...
GroupM takes fresh and Mint-y route for new call for diversified talent
As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well
Maxus wins media mandate for ICC Champions Trophy 2017 and ICC Women's World Cup 2017
Maxus has previously handled several ICC campaigns in India
CLA parts ways with Micromax; cites outstanding payment as one of the issues
CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an inter...
My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil
Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As
Discovery's Karamjit Dua joins Havas Media in Delhi
Dua was formerly Head of New Business and Mergers and Acquisitions for Discovery Networks India
Mediacom retains Bosch-Siemens account in India
The agency has retained the media mandate for the account on the back of a multi-agency pitch
Helios bags sales mandate for FoodFood
It is to be noted that Helios was initially given the sales mandate for FoodFood in January 2013
Today's marketers are certainly not curious enough: Harish Bhat, Tata
Bhat, Brand Custodian at Tata Sons, on the importance of curiosity in today’s times, which or rather who he thinks is the most enduring brand, and his...
Starcom wins Luminous media mandate
The company has more than 3 decades of successful heritage, 7 manufacturing units, 28 sales offices and presence in over 36 countries
Creativeland's Sajan Raj Kurup launches Ventureland Asia, with an initial investment fund of 10 million USD
Invests 40% stake in New York based kids clothing label Masala Baby In
There is no pressure; the pressure is on others: Arnab Goswami
The inimitable Arnab Goswami says it like it is; gets candid about pure journalism, Republic TV being all ready to launch and what the nation wants to...
The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.
We list a few important stories that you may have missed in the week gone by
.jpg "JWT Mumbai and AMFI deliver another ‘Mutual Funds Sahi Hai’ campaign")
The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds