Authors

He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

Priyanka Mehra 11-August-2017

George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its prime form on the back of two resignations and more

Priyanka Mehra 19-July-2017

Marketing veteran Paddy Rangappa’s book Spark demystifies jargon and highlights the importance of insight in marketing

Priyanka Mehra 03-July-2017

Mohan on the success of National Geographic’s MISSION BLUE and developments after the rebranding

Priyanka Mehra 01-July-2017

The multi-agency pitch saw participation from all the major agencies

Priyanka Mehra 30-June-2017

Thomas Barta, Marketing Leadership Pioneer and Author, ‘The 12 Powers of a Marketing Leader’, tells us about five things that marketers get wrong

Priyanka Mehra 29-June-2017

The Society challenges its 3000 members globally to think differently and become bolder marketing leaders

Priyanka Mehra 29-June-2017

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come

Priyanka Mehra 28-June-2017

In his first ever interview, the media shy Raicha talks about critical factors to be considered before making an investment, Emerald Media’s investment plans in the broadcast sector and interesting trends in the M&E industry

Priyanka Mehra 15-June-2017

John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure brand safety, how to mitigate ad fraud and highlights the need for awareness of brand safety in India today

Priyanka Mehra 14-June-2017

His last assignment was with ABP Asmita; Singh will be based out of Noida

Priyanka Mehra 12-June-2017

Baaash has delivered multiple VR content and digital films for Taj Group of Hotels, and every day digital content for Godrej on Cinthol, aer and protekt brands respectively

Priyanka Mehra 02-June-2017

Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin Tendulkar

Priyanka Mehra 25-May-2017

As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well

Priyanka Mehra 25-May-2017

CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an interesting turn of events, the agency has parted ways with the brand

Priyanka Mehra 23-May-2017

Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As

Priyanka Mehra 18-May-2017

Dua was formerly Head of New Business and Mergers and Acquisitions for Discovery Networks India

Priyanka Mehra 12-May-2017

The agency has retained the media mandate for the account on the back of a multi-agency pitch

Priyanka Mehra 11-May-2017

It is to be noted that Helios was initially given the sales mandate for FoodFood in January 2013

Priyanka Mehra 05-May-2017

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