Priyanka Mehra

Ajit Varghese elevated; will lead Global Market Development as President for MEC and Maxus merged entity

He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

Balki and I haven't yet even spoken about this venture: Joseph George

George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its p...

Paddy Rangappa provides insightful Sparks on marketing

Marketing veteran Paddy Rangappa’s book Spark demystifies jargon and highlights the importance of insight in marketing

Our digital engagement numbers have increased by 26 per cent since the rebrand: Swati Mohan

Mohan on the success of National Geographic’s MISSION BLUE and developments after the rebranding

Maxus retains Shoppers Stop media mandate

The multi-agency pitch saw participation from all the major agencies

Five mistakes marketers make, according to Thomas Barta

Thomas Barta, Marketing Leadership Pioneer and Author, ‘The 12 Powers of a Marketing Leader’, tells us about five things that marketers get wrong

The Marketing Society launches in India

The Society challenges its 3000 members globally to think differently and become bolder marketing leaders

Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip them...

The Broadcast sector remains a focus area...: Vivek Raicha, Emerald Media

In his first ever interview, the media shy Raicha talks about critical factors to be considered before making an investment, Emerald Media’s investmen...

Brand Safety in India is still nascent: John Montgomery, GroupM

John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure bra...

Brajesh Kumar Singh joins as Editor, Zee Hindustan

His last assignment was with ABP Asmita; Singh will be based out of Noida

Creativeland Asia turns 10; launches Baaash Digital

Baaash has delivered multiple VR content and digital films for Taj Group of Hotels, and every day digital content for Godrej on Cinthol, aer and prote...

200 Not Out appoints Maxus to create magical innings for Sachin: A Billion Dreams

Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin T...

GroupM takes fresh and Mint-y route for new call for diversified talent

As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well

CLA parts ways with Micromax; cites outstanding payment as one of the issues

CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an inter...

My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil

Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As

Discovery's Karamjit Dua joins Havas Media in Delhi

Dua was formerly Head of New Business and Mergers and Acquisitions for Discovery Networks India

Mediacom retains Bosch-Siemens account in India

The agency has retained the media mandate for the account on the back of a multi-agency pitch

Helios bags sales mandate for FoodFood

It is to be noted that Helios was initially given the sales mandate for FoodFood in January 2013

Today's marketers are certainly not curious enough: Harish Bhat, Tata

Bhat, Brand Custodian at Tata Sons, on the importance of curiosity in today’s times, which or rather who he thinks is the most enduring brand, and his...

Starcom wins Luminous media mandate

The company has more than 3 decades of successful heritage, 7 manufacturing units, 28 sales offices and presence in over 36 countries

There is no pressure; the pressure is on others: Arnab Goswami

The inimitable Arnab Goswami says it like it is; gets candid about pure journalism, Republic TV being all ready to launch and what the nation wants to...

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