Authors
He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity
George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its prime form on the back of two resignations and more
Marketing veteran Paddy Rangappa’s book Spark demystifies jargon and highlights the importance of insight in marketing
Mohan on the success of National Geographic’s MISSION BLUE and developments after the rebranding
Thomas Barta, Marketing Leadership Pioneer and Author, ‘The 12 Powers of a Marketing Leader’, tells us about five things that marketers get wrong
The Society challenges its 3000 members globally to think differently and become bolder marketing leaders
Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come
In his first ever interview, the media shy Raicha talks about critical factors to be considered before making an investment, Emerald Media’s investment plans in the broadcast sector and interesting trends in the M&E industry
John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure brand safety, how to mitigate ad fraud and highlights the need for awareness of brand safety in India today
His last assignment was with ABP Asmita; Singh will be based out of Noida
Baaash has delivered multiple VR content and digital films for Taj Group of Hotels, and every day digital content for Godrej on Cinthol, aer and protekt brands respectively
Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin Tendulkar
As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well
CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an interesting turn of events, the agency has parted ways with the brand
Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As
Dua was formerly Head of New Business and Mergers and Acquisitions for Discovery Networks India
The agency has retained the media mandate for the account on the back of a multi-agency pitch
It is to be noted that Helios was initially given the sales mandate for FoodFood in January 2013
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