Date-wise News
Adiya Roy Kapoor is the new face of Gio Eyewear

Brand looks for youth connect for “vibrant, à la mode” collection

exchange4media Staff May 23, 2017 4:52 PM

Adfactors PR hires Vrinda Walavalkar to lead Energy and Infra vertical

Walavalkar will provide strategic counsel to the company’s Pharma and Healthcare practice as well

exchange4media Staff May 23, 2017 4:52 PM

CLA parts ways with Micromax; cites outstanding payment as one of the issues

CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an interesting turn of events, the agency has parted ways with the brand

Priyanka Mehra May 23, 2017 3:41 PM

Dekkho makes its big screen debut with Amazon Fire TV Stick

Dekkho to share entire content library on the streaming device for online and offline access

exchange4media Staff May 23, 2017 2:13 PM

Esar Media & Advertising ropes in Randolf Miranda  as Director – Business Acquisition & Relationship

He will be based in Mumbai and will be responsible for expanding the clientele and campaigns' reach for the company

exchange4media Staff May 23, 2017 1:00 PM

PromaxBDA Conference & Awards 2017 ends on a high note

Top awards were bagged by Star India, Viacom18, Sony Pictures Network India and Zee Entertainment

exchange4media Staff May 23, 2017 12:17 PM

EPIC channel redesigns brand positioning

To include within its programming bouquet a mix of non-fiction content in order to imbibe the diversity of India

exchange4media Staff May 23, 2017 11:37 AM

Sandeep Balani named Head of India at Outbrain

Balani will be responsible for managing both the Publisher and Advertiser sides of the business

exchange4media Staff May 23, 2017 11:05 AM

LG's 'Signature' product line to debut in India, will target premium TV and print ads

LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature

Abhinn Shreshtha May 23, 2017 8:15 AM

With 200 editions in the pipeline, Lokmat to take ‘hyper local’ to another level: Karan Darda

Organisation to take its hyper local editions tally to 257 from 57 in the next three years. It aims to have a local edition for every 27,900 gram panchayats in Maharashtra, one reporter and a distributor for every 5,000 people

Naziya Alvi Rahman May 23, 2017 8:00 AM

Reseting the world for women: Industry veterans on importance of women in professional services

Industry veterans discuss what it takes for women to be successful in today's world, which has traditionally been biased towards men

exchange4media Staff May 23, 2017 7:50 AM

Subscription and advertising might be the answer to OTT's monetisation problem

Digital experts touched upon the rationale of a consumer, monetisation models, correct formats, price points and piracy in their discussion related to monetisation in OTT at the recently concluded OTTv Summit

exchange4media Staff May 23, 2017 7:37 AM

Guest column: SMAC boosts customer base, brand value, reach and presence: Ashu Kajekar, CEO and Founder, 7EDGE

Kajekar talks about how SMAC (Social, Mobile, Analytics and Cloud) is transforming digital advertising and marketing

Ashu Kajekar May 23, 2017 7:36 AM