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The digital medium saw funds increasingly getting diverted for advertising as marketers sought a cost effective solution

Abhinn Shreshtha 08-November-2017

The digital world of the future will scarcely resemble the world today and the challenge will bring many opportunities, says Norm Johnston, Global CEO Mindshare FAST & Global Chief Digital Officer, Mindshare

Abhinn Shreshtha 06-November-2017

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Abhinn Shreshtha 17-October-2017

Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cent in 2018.

Abhinn Shreshtha 12-October-2017

BYJU has unveiled a new logo as it looks to build on its success over the last couple of years

Abhinn Shreshtha 09-October-2017

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha 04-October-2017

Media agency heads we spoke with said Indian Adex growth would be lower than expected due to the introduction of new policies like demonetisation and GST

Abhinn Shreshtha 03-October-2017

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarter

Abhinn Shreshtha 21-September-2017

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Abhinn Shreshtha 07-September-2017

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

Abhinn Shreshtha 06-September-2017

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for digital rights was a whopping Rs 3900 crore for a period of five years

Abhinn Shreshtha 05-September-2017

Digital rights for the IPL are currently with Star India

Abhinn Shreshtha 05-September-2017

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for content to play in marketing strategy?

Abhinn Shreshtha 01-September-2017

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Abhinn Shreshtha 31-August-2017

Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy

Abhinn Shreshtha 25-August-2017

Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

Abhinn Shreshtha 24-August-2017

The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer

Abhinn Shreshtha 23-August-2017

Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing dominance of Google and Facebook

Abhinn Shreshtha 23-August-2017

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

Abhinn Shreshtha 22-August-2017

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Abhinn Shreshtha 21-August-2017