Date-wise News

The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character and strengths

exchange4media Staff Oct 17, 2017 3:40 PM

The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements

exchange4media Staff Oct 17, 2017 3:36 PM

The campaign revolves around the message ‘sharing the happiness of festivities during Diwali’

exchange4media Staff Oct 17, 2017 3:16 PM

His resignation comes three months after Snapdeal’s acquisition by Flipkart fell through

exchange4media Staff Oct 17, 2017 1:19 PM

Sterling Holiday Resorts is one of India's leading leisure hospitality companies

exchange4media Staff Oct 17, 2017 12:59 PM

Wok To Walk has assigned the digital, creative and media mandate for its PAN India launch to FoxyMoron’s North division in Gurgaon

exchange4media Staff Oct 17, 2017 12:39 PM

The reality show garnered 70 mn views in first 10 days on VOOT

exchange4media Staff Oct 17, 2017 11:43 AM

Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emotions and engagement

Misbaah Mansuri Oct 17, 2017 8:50 AM

We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a major growth category and what’s working for SonyLIV

Madhuwanti Saha Oct 17, 2017 8:34 AM

Media etiquette is bound to develop over time as sophisticated taste evolves. As part of the greater good, responsible media houses should continue their holy matrimony with inalienable values.

B. Unnikrishnan Nair Oct 17, 2017 8:33 AM

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Abhinn Shreshtha Oct 17, 2017 8:31 AM

Of the 116 upheld ads, the majority belonged to healthcare and education

exchange4media Staff Oct 17, 2017 8:30 AM

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

Dolly Mahayan Oct 17, 2017 8:29 AM

The study also revealed that 33 per cent Indians said that they are willing to pay for products using their mobile phone

exchange4media Staff Oct 17, 2017 8:29 AM