Havas Media bags integrated media mandate of Sterling Holiday Resorts
Sterling Holiday Resorts is one of India's leading leisure hospitality companies
Havas Media India has bagged the integrated media duties of Sterling Holiday Resorts, one of India's leading leisure hospitality companies.
Commenting on the partnership, Peshwa Acharya, CMO, Sterling Holiday Resorts India said, “We are in the business of creating Experiential Holidays for our guests. The consumer today wants holiday experiences that go beyond great rooms, outstanding location and wonderful service, and that is what we provide. We are confident that Havas Media with its media understanding, especially on the digital playground, will make Sterling stand for a special experience, and communicate the same meaningfully.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “With almost three decades of experience in the hospitality sector and a growing customer base, Sterling Holidays is known to foster loyalty and setting hospitality standards. We are delighted to have on board yet another pioneer brand like Sterling that resonates well with our Meaningful Brands framework. We look forward to this association.”
“Sterling Resorts is an iconic brand which thrives on consumer experience and innovation which is also the philosophy at Havas. The brand is on a consistent upward path and is focused on moving beyond the traditional services. At play will be Havas Media Group's integrated media skills centered on digital and mobile which is the need of the hour. We look forward to a long and mutually fulfilling relationship,” added Mohit Joshi, Managing Director, Havas Media Group, India.
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